Global Internet Advertisement Market 2016-2020
About Internet Advertisement
The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.
Technavio’s analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Internet Advertisement Market 2016-2020
Technavio recognizes the following companies as the key players in the global internet advertisement market: Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, and Yahoo
Other Prominent Vendors in the market are: AdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, and Tumblr
Commenting on the report, an analyst from Technavio’s team said that increased use of social media for advertisement is one of the trends spurring growth for the market. One of the major trends in the global internet advertising market is the increase in the usage of social media for advertising. According to Technavio estimate, the number of social media users crossed 2.1 billion, globally, in 2015. With this widespread outreach, social media is becoming one of the lucrative platforms for advertising since it caters to a large audience that is proactively engaged online. Social media platforms provide advertisers with efficient targeting options and enhanced conversion tracking since these platforms utilize user interests. With the identification of user interests, advertising agencies can provide their clients with better solutions when it comes to increasing their brand awareness through targeting specifically interested audience. Social media advertisement has come a long way in a relatively short period of time.
According to the report, higher brand recalling capability is a key driver aiding to the growth of this market. Financial services are one of the most data-intensive industries. Online advertisements have a higher brand recalling capability as compared to other digital advertisements such as television commercials. Online advertisements involve better interaction with the audience as compared with other digital advertisements. In internet advertising, audience has a choice to skip an advertisement but only after a small duration. However, this small duration offers the audience an opportunity to interact and respond to the advertisement. On the contrary, the audience can skip television advertisements by either changing channels, switching off the television, or simply moving out of the room. Online advertisements are also much shorter than television advertisements and have a higher completion rate. Even if an online advertisement does not come with a provision of skipping the ad, these ads are shorter and hence the audience do not hesitate in viewing these ads since they are positioned well in-line with the videos or content they are accessing online.
Further, the report states that complexity in integration is challenge the market is facing. Online advertising involves the integration of various functions in the online platform. The integration of ad servers, retargeting companies, ad networks, ad exchanges, and data suppliers is required to bring out an effective advertising service. The optimization of an online advertisement requires the integration of these stakeholders, which is a complex process. Tracking and attribution of advertisements is a difficult task as the transition from one platform to another requires heavy investments, both in terms of money and technology. Moreover, software development for such complex integration processes requires highly skilled manpower that adds to the expenditure. In most cases, small-scale vendors find it difficult to overcome these challenges associated with integration and large investments. They either become defunct or get acquired by a larger vendor.
Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, Yahoo, AdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, Tumblr
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook