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Global Internet Ad Spending Market 2017-2021

Global Internet Ad Spending Market 2017-2021

About Internet Ad Spending

Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising.

Technavio’s analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Facebook
  • Google
  • LinkedIn
  • Twitter
Other prominent vendors
  • BCC
  • Deutsche Telekom
  • IAC
  • Pinterest
  • Tumblr
Market driver
  • Increasing customer base
  • For a full, detailed list, view our report
Market challenge
  • Rising complexity in integration
  • For a full, detailed list, view our report
Market trend
  • Growing M&A in online advertising
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Internet Ad Spending Market 2017-2021

Technavio recognizes the following companies as the key players in the global internet ad spending market: Facebook, Google, LinkedIn, and Twitter.

Other Prominent Vendors in the market are: BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing M&A in online advertising. The number of M&A in the global Internet ad spending market, particularly in the online advertising technology or AdTech sector, is increasing since 2015. Technavio forecasts that this trend will be prevalent in the market during the forecast period as well. With the expansion of the global Internet ad spending market, small and medium scale vendors are finding it difficult to maintain their position in the intensely competitive market and are getting acquired by larger vendors. During 2005-2015, more than 375 companies in the AdTech sector underwent M&A. The trend has continued in 2016 with the recent acquisition of AdTech firm Appscotch by a US-based business intelligence company App Annie in March 2016.”

According to the report, one of the major drivers for this market is Increasing customer base. Digital marketing campaigns on social media platforms help attract more clients. These platforms are rapidly becoming most conducive to engage the target audience. Posts and updates from companies on social media provide insights and latest news regarding their business and products. These posts on social media platforms, such as Facebook and Twitter, are most likely to be viewed and shared. These shares generate traffic to the company's website and increase familiarity with its services and products offered to a large customer base. Furthermore, sharing on the social network platforms increases credibility as recommendations from friends and acquaintances are regarded as trustworthy.

Further, the report states that one of the major factors hindering the growth of this market is Rising complexity in integration. Online advertising involves the integration of ad exchanges, networks, servers, data suppliers, and retargeting companies on an online platform. In addition, optimized online advertising requires the integration of stakeholders on the platform, which is a complex process. The attribution and tracking of the online ads are difficult as heavy investment, in terms of technology and money, is required for the transition from one platform to the other. In addition, there is a requirement of the highly skilled workforce for the development of the software that enables the complex integration process, which adds an additional cost. The need for heavy investments leads to either defuncting or acquisition of the smaller vendors.

Companies Mentioned

Facebook, Google, LinkedIn, and Twitter.

Other Prominent Vendors in the market are: BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global Internet ad spending market: Overview
    • Market size and forecast
      • Table Global Internet ad spending market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by industry
    • Global Internet ad spending market by industry
      • Table Global Internet ad spending market share by industry 2016-2021 (% share of revenue)
    • Global Internet ad spending market by retail industry
      • Table Global Internet ad spending market by retail industry 2016-2021 ($ billions)
    • Global Internet ad spending market by automotive industry
      • Table Global Internet ad spending market by automotive industry 2016-2021 ($ billions)
    • Global Internet ad spending market by financial services industry
      • Table Global Internet ad spending market by financial services industry 2016-2021 ($ billions)
    • Global Internet ad spending market by electronics industry
      • Table Global Internet ad spending market by electronics industry 2016-2021 ($ billions)
    • Global Internet ad spending market by others
      • Table Global Internet ad spending market by others 2016-2021 ($ billions)
  • Market segmentation by type
    • Global Internet ad spending market by type
      • Table Global Internet ad spending market by type 2016-2021 (% share of revenue)
    • Global Internet ad spending market by search
      • Table Global Internet ad spending market by search 2016-2021 ($ billions)
    • Global Internet ad spending market by banner ads
      • Table Global Internet ad spending market by banner ads 2016-2021 ($ billions)
    • Global Internet ad spending market by digital videos
      • Table Global Internet ad spending market by digital videos 2016-2021 ($ billions)
    • Global Internet ad spending market by others
      • Table Global Internet ad spending market by others 2016-2021 ($ billions)
  • Market segmentation by device
    • Global Internet ad spending market by device
      • Table Global Internet ad spending market by device 2016-2021 (% share of revenue)
    • Global Internet ad spending market by mobile devices
      • Table Global Internet ad spending market by mobile devices 2016-2021 ($ billions)
    • Global Internet ad spending market by laptops
      • Table Global Internet ad spending market by laptops 2016-2021 ($ billions)
  • Geographical segmentation
    • Global Internet ad spending market by geography
      • Table Global Internet ad spending market share by geography 2016-2021 (% share of revenue)
    • Internet ad spending market in EMEA
      • Table Internet ad spending market in EMEA 2016-2021 ($ billions)
    • Internet ad spending market in APAC
      • Table Internet ad spending market in APAC 2016-2021 ($ billions)
    • Internet ad spending market in Americas
      • Table Internet ad spending market in Americas 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
    • Internet ad spending market in US
      • Table Internet ad spending market in US 2016-2021 ($ billions)
    • Internet ad spending market in UK
      • Table Internet ad spending market in UK 2016-2021 ($ billions)
    • Internet ad spending market in China
      • Table Internet ad spending market in China 2016-2021 ($ billions)
    • Internet ad spending market in Japan
      • Table Internet ad spending market in Japan 2016-2021 ($ billions)
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing use of social media for advertisement
    • Growing M&A in online advertising
    • Increasing growth in programmatic advertising
    • Exponentially rising real-time bidding
  • Vendor landscape
    • Competitive scenario
    • Key vendor analysis
      • Table Facebook: Recent developments
      • Table Google: Recent developments
      • Table LinkedIn: Recent developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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