Global Interactive Textbooks Market 2017-2021
About Interactive Text books
Interactive textbooks or digital textbooks or eTextbooks are an extended form of eBooks or digital books that include elements of interactivity. eBooks are merely the digital version of printed textbooks that have nothing to do with any video and 3D animations. The global interactive textbooks market encompasses vendors, such as publishers, ed-tech solution providers, and content creators, who offer interactive textbooks to institutions. The majority of textbooks are for institutional sales while some vendors are also targeting individual customers, such as children and parents. The market will achieve a rapid growth during the forecast period.
Technavio’s analysts forecast the global interactive text books market to grow at a CAGR of 17.28% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global interactive text books market for 2017-2021. To calculate the market size, the report considers the revenues generated from non-profit players providing interactive textbooks and interactive textbooks given to students for personal usage.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Interactive Text Books Market 2017-2021
Technavio recognizes the following companies as the key players in the global interactive text books market: Apple, Houghton Mifflin Harcourt, McGraw-Hill Education, and Pearson Education.
Other Prominent Vendors in the market are: Metrodigi, Cambridge University Press, John Wiley & Sons, Oxford University Press, and VitalSource.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is analytics empowered interactive textbooks. Educators globally are looking for ways to make education more learner centric. The traditional approach of knowledge push methodology required knowledge sharing to be done primarily by teachers. Teachers were solely responsible for disseminating information to students, leading to increased dependency of students on their teachers. With the shift toward knowledge pull pedagogy in institutions, students have the flexibility and freedom to learn concepts, with the help of numerous online sources, such as digital libraries. This triggers curiosity among students and encourages them to learn new concepts on their own.”
According to the report, one of the major drivers for this market is increased student engagement. One of the most highlighted benefits of using interactive textbooks relates to the interactive nature of studying. Textbooks no longer consist of static or linear forms of images and information available to students. There are a lot of elements through which students can interact, learn, share, and engage with the content.
Further, the report states that one of the major factors hindering the growth of this market is competition from other digital textbook providers. A downside to the growth of the market is the accessibility of free or inexpensive sources of information on the web. The pervasive nature of free content available online has reduced the dependence on published products. Considering the subscription to proprietary interactive textbooks is expensive, open educational repository websites are increasingly being created online. There are various free sources of interactive textbooks providers, such as the US-based MathScribe, that offers learning through such textbooks available.
Apple, Houghton Mifflin Harcourt, McGraw-Hill Education, Pearson Education, Metrodigi, Cambridge University Press, John Wiley & Sons, Oxford University Press, and VitalSource.
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