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Global Interactive Textbooks Market 2017-2021

Global Interactive Textbooks Market 2017-2021

About Interactive Text books

Interactive textbooks or digital textbooks or eTextbooks are an extended form of eBooks or digital books that include elements of interactivity. eBooks are merely the digital version of printed textbooks that have nothing to do with any video and 3D animations. The global interactive textbooks market encompasses vendors, such as publishers, ed-tech solution providers, and content creators, who offer interactive textbooks to institutions. The majority of textbooks are for institutional sales while some vendors are also targeting individual customers, such as children and parents. The market will achieve a rapid growth during the forecast period.

Technavio’s analysts forecast the global interactive text books market to grow at a CAGR of 17.28% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global interactive text books market for 2017-2021. To calculate the market size, the report considers the revenues generated from non-profit players providing interactive textbooks and interactive textbooks given to students for personal usage.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Interactive Text Books Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Houghton Mifflin Harcourt
  • McGraw-Hill Education
  • Pearson Education
Other prominent vendors
  • Metrodigi
  • Cambridge University Press
  • John Wiley & Sons
  • Oxford University Press
  • VitalSource
Market driver
  • Increased student engagement
  • For a full, detailed list, view our report
Market challenge
  • Competition from other digital textbook providers
  • For a full, detailed list, view our report
Market trend
  • Analytics empowered interactive textbooks
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Interactive Text Books Market 2017-2021

Technavio recognizes the following companies as the key players in the global interactive text books market: Apple, Houghton Mifflin Harcourt, McGraw-Hill Education, and Pearson Education.

Other Prominent Vendors in the market are: Metrodigi, Cambridge University Press, John Wiley & Sons, Oxford University Press, and VitalSource.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is analytics empowered interactive textbooks. Educators globally are looking for ways to make education more learner centric. The traditional approach of knowledge push methodology required knowledge sharing to be done primarily by teachers. Teachers were solely responsible for disseminating information to students, leading to increased dependency of students on their teachers. With the shift toward knowledge pull pedagogy in institutions, students have the flexibility and freedom to learn concepts, with the help of numerous online sources, such as digital libraries. This triggers curiosity among students and encourages them to learn new concepts on their own.”

According to the report, one of the major drivers for this market is increased student engagement. One of the most highlighted benefits of using interactive textbooks relates to the interactive nature of studying. Textbooks no longer consist of static or linear forms of images and information available to students. There are a lot of elements through which students can interact, learn, share, and engage with the content.

Further, the report states that one of the major factors hindering the growth of this market is competition from other digital textbook providers. A downside to the growth of the market is the accessibility of free or inexpensive sources of information on the web. The pervasive nature of free content available online has reduced the dependence on published products. Considering the subscription to proprietary interactive textbooks is expensive, open educational repository websites are increasingly being created online. There are various free sources of interactive textbooks providers, such as the US-based MathScribe, that offers learning through such textbooks available.



Companies Mentioned

Apple, Houghton Mifflin Harcourt, McGraw-Hill Education, Pearson Education, Metrodigi, Cambridge University Press, John Wiley & Sons, Oxford University Press, and VitalSource.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global digital education publishing market
  • Technology advancements
    • Table Impact of emerging technologies on key geographies of market
    • Table Impact of emerging technologies on key customers of market
    • E-reader technology
    • Anti-plagiarism software
    • Learning analytics
    • Learning management system (LMS) implementation
  • Market landscape
    • Global interactive textbooks market
      • Table Global interactive textbooks market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Global interactive textbooks market
      • Table Global interactive textbooks market
    • Global interactive textbooks market by K-12 schools
      • Table Global interactive textbooks market by K-12 schools 2016-2021 ($ millions)
    • Global interactive textbooks market by higher education institutions
      • Table Global interactive textbooks market by higher education institutions 2016-2021 ($ millions)
  • Geographical segmentation
    • Global interactive textbooks market
      • Table Global interactive textbooks market 2016
    • Interactive textbooks market in Americas
      • Table Interactive textbooks market in Americas 2016-2021 ($ millions)
    • Interactive textbooks market in EMEA
      • Table Interactive textbooks market in EMEA 2016-2021 ($ millions)
    • Interactive textbooks market in APAC
      • Table Interactive textbooks market in APAC 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Analytics empowered interactive textbooks
    • Alternative revenue generating opportunities
    • Industry consolidation
    • Rise in venture capital
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Apple
    • Houghton Mifflin Harcourt
    • McGraw-Hill Education
      • Table McGraw-Hill Education: Business segmentation
    • Pearson Education
  • Other prominent vendors
    • Metrodigi
    • Cambridge University Press
    • John Wiley & Sons
    • Oxford University Press
    • VitalSource
  • Appendix
    • List of abbreviations
  • Explore Technavio

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