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Global K-12 Instruction Material Market 2017-2021

Global K-12 Instruction Material Market 2017-2021

About K-12 Instruction Materials

K-12 instruction materials are the tools used by teachers and students in educational lessons. They include active learning and assessment. There are various types of instructional materials, such as traditional resources, digital resources, teacher-created resources, and others. The types of instructional materials used in schools depend on factors, such as subjects, learning methods, landscape of the school, technology access of the school, budgetary requirements, and government's approval of the content.

Technavio’s analysts forecast the global K-12 instruction materials market to grow at a CAGR of 10.65% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global K-12 instruction materials market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global K-12 Instruction Materials Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of operating in this market.

Key vendors
  • Hachette
  • Houghton Mifflin Harcourt
  • Macmillan
  • McGraw-Hill
  • Pearson
Other prominent vendors
  • Scholastic
  • Cengage Learning
  • Mastery Education
  • Santillana
  • Franz Cornelsen
  • Follett
  • Gakken
  • KYOWON
Market driver
  • Growing momentum of learning management system.
  • For a full, detailed list, view our report
Market challenge
  • Increasing popularity of open educational resources.
  • For a full, detailed list, view our report
Market trend
  • Learning analytics to improve content authoring.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are in this market space?
  • What are the market opportunities and threats faced by the key vendors??
  • What are the strengths and weaknesses of the key vendors??


Press Release

Technavio Announces the Publication of its Research Report – Global K-12 Instruction Materials Market 2017-2021

Technavio recognizes the following companies as the key players in the global K-12 instruction materials market: Hachette, Houghton Mifflin Harcourt, Macmillan, McGraw-Hill, and Pearson.

Other Prominent Vendors in the market are: Scholastic, Cengage Learning, Mastery Education, Santillana, Franz Cornelsen, Follett, Gakken, and KYOWON.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is improvement in e-reader technology. With the improvement in e-reader technology, vendors are likely to see an increase in the adoption of e-readers for accessing education content. Vendors of e-readers are using proprietary technology and removing backlighting to ensure that the e-reader appears like a close replica of a printed book. There are product innovations focused on providing offerings that do not strain the eye and are compatible with various formats. Other improvements include features to bookmarking, full-text search, definitions of instant words and phrases, and better battery lives. Samsung offers text-to-speech feature in its readers and tablets. It comes with an adaptive display that adjusts the brightness, saturation, and sharpness as per the surroundings and viewing environment. The screen also offers a soft genuine book-like feeling. The company also offers the S Pen with its e-book readers for convenience in underlining and highlighting.”

According to the report, one driver in market is increasing demand for adaptive learning. Inclusion of adaptive learning software in instructional materials provides effective feedback mechanism, emphasis on mastery-based learning, evaluation opportunity, and concept mapping. With the growing demand for adaptive learning software in schools, textbook publishing houses are coming up with their own adaptive learning program or partnering with others to gain momentum in the market. For example, ALEKS (Assessment and Learning in Knowledge Spaces), developed by ALEKS Corporation, which was acquired by McGraw-Hill in 2013, is an online program providing course materials in mathematics, chemistry, statistics, and business. Its interactive learning module uses theories of knowledge spaces to understand the student's ability to study the topic. Numerous cases of collaboration among educational institutes, content providers, and ed-tech companies offering adaptive learning software engines to develop unique solutions have been observed. Vendors are trying to gain the market share and expand their presence by a series of acquisitions and partnership agreements.

Further, the report states that one challenge in market is inefficient management of digital content. Overhaul of pricing, production, product development, packaging, distribution, and product bundling models is required for a successful transition to the digital space. Digitization involves customization of products and services that necessitates implementation of data and content analytics. However, most publishers have obsolete data and content management systems. Digital publishers need to manage a more diverse product portfolio, including e-books, online platforms, mobile applications, learning objects, and other features. They also need to ensure that products are delivered through e-book, mobile, online, and other prevalent formats. The management of the portfolio becomes more complex as consumers expect the e-books to be frequently updated and instantly available. Digital education publishers also require efficient media management techniques, robust infrastructure, and automation capabilities to ensure that all the various multimedia features are added and updated easily. Educational digital publishers also need customer relationship management (CRM) systems to market complex digital educational products. This is aimed at developing lasting direct-to-consumer relationships and gathering unique customer insights

Companies Mentioned

Hachette, Houghton Mifflin Harcourt, Macmillan, McGraw-Hill, Pearson, Scholastic, Cengage Learning, Mastery Education, Santillana, Franz Cornelsen, Follett, Gakken, and KYOWON.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global K-12 instruction material market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global K-12 instruction material market by product
      • Table Global K-12 instruction material market by product 2016-2021(%)
    • Global K-12 traditional instruction material market
      • Table Global K-12 traditional instructional material market 2016-2021 ($ billions)
    • Global K-12 digital instruction material market
      • Table Global K-12 digital instruction material market 2016-2021 ($ billions)
  • Market segmentation by course offerings
    • Global K-12 instruction material market by course offerings
      • Table Global K-12 instruction material market by course offerings 2016-2021 (%)
    • Global K-12 curriculum instruction material market
      • Table Global K-12 curriculum instruction material market 2016-2021 ($ billions)
    • Global K-12 assessment instruction material market
      • Table Global K-12 assessment instruction material market 2016-2021 ($ billions)
  • Geographical segmentation
    • Global K-12 instruction material market by geography
      • Table Global K-12 instruction material market by geography 2016-2021 (%)
    • K-12 instruction material market in North America
      • Table K-12 instruction material market in North America 2016-2021 ($ billions)
    • K-12 instruction material market in APAC
      • Table K-12 instruction material market in APAC 2016-2021 ($ billions)
    • K-12 instruction material market in Europe
      • Table K-12 instruction material market in Europe 2016-2021 ($ billions)
    • K-12 instruction material market in ROW
      • Table K-12 instruction material market in ROW 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Improvement in e-reader technology
    • Rise in visual learning
    • Learning analytics to improve content authoring
  • Vendor landscape
    • Competitive landscape
    • Other prominent vendors
  • Key vendor analysis
    • Hachette
    • Houghton Mifflin Harcourt
    • Macmillan
    • McGraw-Hill
    • Pearson
  • Appendix
    • List of abbreviations
  • Explore Technavio

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