Global K-12 Instruction Material Market 2017-2021
About K-12 Instruction Materials
K-12 instruction materials are the tools used by teachers and students in educational lessons. They include active learning and assessment. There are various types of instructional materials, such as traditional resources, digital resources, teacher-created resources, and others. The types of instructional materials used in schools depend on factors, such as subjects, learning methods, landscape of the school, technology access of the school, budgetary requirements, and government's approval of the content.
Technavio’s analysts forecast the global K-12 instruction materials market to grow at a CAGR of 10.65% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global K-12 instruction materials market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global K-12 Instruction Materials Market 2017-2021
Technavio recognizes the following companies as the key players in the global K-12 instruction materials market: Hachette, Houghton Mifflin Harcourt, Macmillan, McGraw-Hill, and Pearson.
Other Prominent Vendors in the market are: Scholastic, Cengage Learning, Mastery Education, Santillana, Franz Cornelsen, Follett, Gakken, and KYOWON.
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is improvement in e-reader technology. With the improvement in e-reader technology, vendors are likely to see an increase in the adoption of e-readers for accessing education content. Vendors of e-readers are using proprietary technology and removing backlighting to ensure that the e-reader appears like a close replica of a printed book. There are product innovations focused on providing offerings that do not strain the eye and are compatible with various formats. Other improvements include features to bookmarking, full-text search, definitions of instant words and phrases, and better battery lives. Samsung offers text-to-speech feature in its readers and tablets. It comes with an adaptive display that adjusts the brightness, saturation, and sharpness as per the surroundings and viewing environment. The screen also offers a soft genuine book-like feeling. The company also offers the S Pen with its e-book readers for convenience in underlining and highlighting.”
According to the report, one driver in market is increasing demand for adaptive learning. Inclusion of adaptive learning software in instructional materials provides effective feedback mechanism, emphasis on mastery-based learning, evaluation opportunity, and concept mapping. With the growing demand for adaptive learning software in schools, textbook publishing houses are coming up with their own adaptive learning program or partnering with others to gain momentum in the market. For example, ALEKS (Assessment and Learning in Knowledge Spaces), developed by ALEKS Corporation, which was acquired by McGraw-Hill in 2013, is an online program providing course materials in mathematics, chemistry, statistics, and business. Its interactive learning module uses theories of knowledge spaces to understand the student's ability to study the topic. Numerous cases of collaboration among educational institutes, content providers, and ed-tech companies offering adaptive learning software engines to develop unique solutions have been observed. Vendors are trying to gain the market share and expand their presence by a series of acquisitions and partnership agreements.
Further, the report states that one challenge in market is inefficient management of digital content. Overhaul of pricing, production, product development, packaging, distribution, and product bundling models is required for a successful transition to the digital space. Digitization involves customization of products and services that necessitates implementation of data and content analytics. However, most publishers have obsolete data and content management systems. Digital publishers need to manage a more diverse product portfolio, including e-books, online platforms, mobile applications, learning objects, and other features. They also need to ensure that products are delivered through e-book, mobile, online, and other prevalent formats. The management of the portfolio becomes more complex as consumers expect the e-books to be frequently updated and instantly available. Digital education publishers also require efficient media management techniques, robust infrastructure, and automation capabilities to ensure that all the various multimedia features are added and updated easily. Educational digital publishers also need customer relationship management (CRM) systems to market complex digital educational products. This is aimed at developing lasting direct-to-consumer relationships and gathering unique customer insights
Hachette, Houghton Mifflin Harcourt, Macmillan, McGraw-Hill, Pearson, Scholastic, Cengage Learning, Mastery Education, Santillana, Franz Cornelsen, Follett, Gakken, and KYOWON.