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Global Indoor LBS Market 2016-2020

Global Indoor LBS Market 2016-2020

About Location-Enabled Mobile

Location-enabled mobile devices include smartphones, tablets, and devices fitted in vehicles. The location of such devices is determined by a mechanism known as localization, which considers the user's browsing activities related to navigation, lifestyle, shopping, social networking, public transportation, utilities, and games. Indoor LBS provide information regarding ongoing local events, shopping, and entertainment with the support of mobile devices, and have become a key component of marketing strategies and monitoring systems.

Technavio’s analysts forecast the global indoor location-based services (LBS) market to grow at a CAGR of 43.44% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global indoor location-based services (LBS) market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of indoor LBS software, applications, and platforms.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Indoor Location-Based Services (LBS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Google
  • Micello
  • Shopkick
Other prominent vendors
  • Aisle411
  • Beaconinside
  • Bluepath
  • Cartogram
  • Comtech Telecommunications
  • DecaWave
  • Estimote
  • Gimbal
  • GiPStech
  • IndoorAtlas
  • Insiteo
  • Intel
  • MazeMap
  • Microsoft
  • Navizon
  • Nextome
  • Nimble Devices
  • Pinmicro
  • Pointr Labs
  • Qualcomm Technologies
  • Quantitec
  • Ruckus Wireless
  • Social Retail
  • Spreo Indoor Location Services
  • Sprooki
  • Thumbvista
  • Yoose
Market driver
  • Growth of geomarketing business
  • For a full, detailed list, view our report
Market challenge
  • Security and privacy concerns
  • For a full, detailed list, view our report
Market trend
  • Rising popularity of cloud-based big data analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Indoor Location-Based Services (LBS) Market 2016-2020

Technavio recognizes the following companies as the key players in the global indoor location-based services (LBS) market: Apple, Google, Micello, and Shopkick.

Other Prominent Vendors in the market are: Aisle411, Beaconinside, Bluepath, Cartogram, Comtech Telecommunications, DecaWave, Estimote, Gimbal, GiPStech, IndoorAtlas, Insiteo, Intel, MazeMap, Microsoft, Navizon, Nextome, Nimble Devices, Pinmicro, Pointr Labs, Qualcomm Technologies, Quantitec, Ruckus Wireless, Social Retail, Spreo Indoor Location Services, Sprooki, Thumbvista, and Yoose.

Commenting on the report, an analyst from Technavio’s team said: “One of the recent trends in indoor LBS is 3D navigation using motion sensors. The technology gathers data from inertial sensors such as accelerometers that are found in smartphones and provides a 3D navigation system. This navigation technology does not require any infrastructure. In 2014, Google announced its 3D sensors project, Project Tango. It allows 3D scanning for computer vision and navigation and mapping.”

According to the report, increased adoption of LANs will be a key driver for market growth. The number of deployments of local area networks (LANs) and home area networks such as Wi-Fi and WLAN has been increasing globally. This is because of the availability of high-speed mobile broadband networks and decreasing deployment costs. In addition, most of the business organizations and university campuses are adopting virtual private networks (VPNs) for their data security and providing a seamless connection to their employees and students. The adoption of VPNs by business organizations and universities enables them to provide indoor LBS on their premises. Further, most of the airport authorities in regions such as the US and Singapore are using indoor LBS to track and monitor assets used in the airport. In addition, airport authorities use indoor LBS to offer location search, advertising, providing updates on flight position and scheduled flights, and airport floor layout tracking, thereby helping them to offer better customer service.

Further, the report states that low user acceptance due to privacy and security concerns is one of the major challenges for the indoor LBS market. Since most LBS suites are hosted on open platforms to make computing simple, the security of user data is a serious concern. To receive coupons, deals, and promotions, people need to reveal their personal information to the advertisers and other third parties. This information is shared among players in the LBS value chain, and this could lead to information leakage without the consent of the concerned people. Also, a network provider manages and owns the database in which the information is stored. The provider, therefore, has access to the information. In addition, while using LBS, people have to give details such as the places they visit, the events they attend, and the people they meet. Such information can be obtained illegally and misused as well. Therefore, many people are apprehensive about sharing their information with LBS providers.

Companies Mentioned

Apple, Google, Micello, Shopkick, Aisle411, Beaconinside, Bluepath, Cartogram, Comtech Telecommunications, DecaWave, Estimote, Gimbal, GiPStech, IndoorAtlas, Insiteo, Intel, MazeMap, Microsoft, Navizon, Nextome, Nimble Devices, Pinmicro, Pointr Labs, Qualcomm Technologies, Quantitec, Ruckus Wireless, Social Retail, Spreo Indoor Location Services, Sprooki, Thumbvista, Yoose.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Service offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table LBS value chain
      • Table Indoor navigation technologies
      • Table Applications of indoor LBS
      • Table Global digital statistics
      • Table Application usage in smart devices
      • Table Average time spent on online applications
    • Market size and forecast
      • Table Global indoor LBS market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Market size and forecast
      • Table Global indoor LBS market segmentation by end-user 2015-2020 ($ millions)
      • Table Global indoor LBS market from retail companies 2015-2020 ($ millions)
      • Table Global indoor LBS market by hospitals 2015-2020 ($ millions)
      • Table Global indoor LBS market by airports 2015-2020 ($ millions)
      • Table Global indoor LBS market by government organizations and public safety agencies 2015-2020 ($ millions)
      • Table Global indoor LBS market by other 2015-2020 ($ millions)
  • Geographical segmentation
    • Market size and forecast
      • Table Global indoor LBS market by geography 2015-2020 ($ billions)
      • Table Indoor LBS market in the Americas 2015-2020 ($ billions)
      • Table Indoor LBS market in EMEA 2015-2020 ($ billions)
      • Table Indoor LBS market in APAC 2015-2020 ($ billions)
  • Market drivers
    • Table Smartphone internet user penetration
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Investment in LBS ecosystem
      • Table Funding in LBS ecosystem
    • Market news
    • Key vendor analysis
      • Table Apple: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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