Global IPTV Market 2017-2021
IPTV is a multimedia service, which provides television, video, audio, graphics, text, and data through IP-based networks. IPTV is used with end-to-end devices such as set-top boxes (STBs) connected to routers, TV sets, mobile phones, and PCs with special software installation. It provides services, such as live television, time-shifted media, and video on demand (VOD), with the help of the Internet protocol suite, a packet switching network like the Internet. The Internet protocol suite has a reduced number of limitations as compared with satellite or cable TV networks.
Technavio’s analysts forecast the global IPTV market to grow at a CAGR of 15.88% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global IPTV market for 2017-2021. To calculate the market size, the report considers the revenue generated from the IPTV software services and exclude revenue from cable connections/STBs.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global IPTV Market 2017-2021
Technavio recognizes the following companies as the key players in the global IPTV market: AT&T, China Telecom, Deutsche Telekom, Orange, and Verizon.
Other Prominent Vendors in the market are: British Telecom, CenturyLink, Etisalat, Frontier Communications, Iliad, Neuf Cegetel, NTT Communications, PCCW, and UTStarcom.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is PVR services. Network PVR uses the network for media storage and streaming technology. This allows the users to select time, method, and content as per their choice. It also offers the option to delay the viewing time of the television programs by pausing, rewinding, or fast forwarding the content. The additional functionalities include VCR-like control over the viewing content. Content protection systems and digital rights management systems govern the content that is to be recorded and used.”
According to the report, one of the major drivers for this market is Growing preference for VOD. VOD refers to the on-demand consumption of videos through digital platforms such as PCs, interactive TVs, and IPTVs. Through VOD services, the users are capable of downloading or streaming content from the traditional TV or online sources. It also offers the option of selecting the programs of choice, and watch it as per the user's convenience and time. IPTV services convert television signals into encoded IP format. The signals are then transferred to the STBs or other devices acting as a decoder to be viewed on televisions, digital TVs, and PCs. VOD services use a short or long form of the content. IPTV and VOD provide live and on-demand TV content. Hence, there is a growing preference for VOD in the market for IPTV.
Further, the report states that one of the major factors hindering the growth of this market is Piracy concerns. Premium content owners are facing issues of piracy. There is no solution or combination of solutions that have proved effective against piracy. The issue of piracy has become a major concern for broadcasters and operators as their premium online content is shared illegally, forcing them to seek legal remedies to sue many online video broadcasting sites for hosting the premium content without permission from the owners. As IPTV has open networks, it also faces the threats of piracy. Many companies are trying to challenge piracy issues by using potential solutions such as digital rights management, watermarking, and conditional access systems for STBs and decoder devices.
AT&T, China Telecom, Deutsche Telekom, Orange, Verizon, British Telecom, CenturyLink, Etisalat, Frontier Communications, Iliad, Neuf Cegetel, NTT Communications, PCCW, and UTStarcom.
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