Global IPIN Market 2016-2020
Market outlook of the global IPIN market
Technavios market research analyst estimates factors like the increased awareness and improved efficiency of indoor location services to spur market growth during the forecast period. The widespread implementation of IPIN solutions in business segments like healthcare, retail, aviation, and manufacturing is a significant factor that results in this markets remarkable CAGR of more than 42% by 2020.
The high penetration of smartphones in this market is expected to drive market growth during the forecast period. The recent increase in the demand for smartphones has led to the advent of context-aware services that provide highly personalized location services to retailers. These services help to maintain customer engagement and, therefore, results in market growth.
Segmentation by application and analysis of the IPIN market
In this market research report, Technavio analysts have estimated the retail segment to be the largest market segment during the forecast period. This sector presently accounts for more than 55% of the overall market share and is envisaged to be the highest revenue generating segment in this market by the end of 2020.The ability of beacons to aid in queue management and provide navigation solutions to customers is expected to result in this segments growth between the period of 2016 and 2020.In this market research report,
Geographical segmentation of the IPIN market
Technavio market research analysts have estimated the Americas to account for an impressive market share of more than 60% during the forecast period. The recent rise in smartphone adoption and proximity advertising services are the two significant factors that are anticipated to account for this regions strong market dominance during the predicted period.
Competitive landscape and key vendors
The global IPIN market is highly fragmented because of the presence of numerous small and large vendors. The revenue scope of indoor location services, analytics, and proximity-based advertising is expected to have a significant impact on the mobile chipset manufacturers, mobile operating system developers, handset manufacturers, and network equipment manufacturers.
The key vendors in this market are -
Other prominent vendors mentioned in this market analysis are Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, and Steerpath.
Key questions answered in the report include
What will the market size and the growth rate be in 2020
What are the key factors driving the global IPIN market
What are the key market trends impacting the growth of the IPIN market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the global IPIN market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the IPIN market
Technavio also offers customization on reports based on specific client requirement.
Indoor LBS Market in Western Europe 2015-2019
Technavio Announces the Publication of its Research Report Global IPIN Market 2016-2020
Technavio recognizes the following companies as the key players in the Global IPIN Market: Apple, Google, HERE, Micello and Shopkick
Other Prominent Vendors in the market are: Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, and Steerpath.
Commenting on the report, an analyst from Technavios team said: The players in the market are focusing on improving end-users' experiences. The aim is not only to provide promotional offers and discounts, but also to engage users at a personal level to improve brand loyalty. EMart, a shopping mall in South Korea, introduced a 3D quick-response code that helps stores by retrieving data on customer preferences and buying patterns.
According to the report, vendors need to adapt to technological advances by updating their marketing strategies to reach out to potential and existing customers with relevant advertisements and content. This can be achieved through beacon-triggered marketing. A beacon is a low-cost device that is attached to store shelves to ensure effective communication with customers through their smartphones. Beacons are used to enhance indoor maps, payment services, and location-sensitive product catalogues.
Further, the report states that iBeacon and other beacons function based on open-platform technology that makes the sharing of information smooth and easy. However, malicious users and competitors can use the information to track private and confidential information about customers without permission. The basic design of a beacon device is very simple, making it susceptible to security issues.
Apple, Google, HERE, Micello, Shopkick, Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, Steerpath.
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