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Global Household Cleaning Products Market 2018-2022

About Household Cleaning Products

Household cleaning products are used to maintain household hygiene and health. It includes toilet cleaners, dishwashing products, surface cleaners, and other cleaning agents.

Technavio’s analysts forecast the Global Household Cleaning Products Market to grow at a CAGR of 5.11% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global household cleaning products market. To calculate the market size, the report considers the revenue generated from the sales of various household cleaning products.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global household cleaning products market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Colgate-Palmolive
  • Henkel
  • Procter & Gamble
  • Reckitt Benckiser Group
  • S. C. JOHNSON & SON
  • The Clorox Company
  • Unilever
Market driver
  • Evolving buying pattern of consumers
  • For a full, detailed list, view our report
Market challenge
  • Environmental concerns
  • For a full, detailed list, view our report
Market trend
  • Rising demand for automatic dishwashing tablets
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global home care market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global - Market size and forecast 2017-2022 ($ bn)
      • Table Global - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Surface cleaners - Market size and forecast 2017-2022
      • Table Surface cleaners - Market size and forecast 2017-2022 ($ bn)
      • Table Surface cleaners - Year-over-year growth 2018-2022 (%)
    • Dishwashing products - Market size and forecast 2017-2022
      • Table Dishwashing products - Market size and forecast 2017-2022 ($ bn)
      • Table Dishwashing products - Year-over-year growth 2018-2022 (%)
    • Toilet cleaners - Market size and forecast 2017-2022
      • Table Toilet cleaners - Market size and forecast 2017-2022 ($ bn)
      • Table Toilet cleaners - Year-over-year growth 2018-2022 (%)
    • Other cleaning agents (bleach) - Market size and forecast 2017-2022
      • Table Other cleaning agents (bleach) - Market size and forecast 2017-2022 ($ bn)
      • Table Other cleaning agents (bleach) - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel - Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2017-2022
      • Table Offline - Market size and forecast 2017-2022 ($ bn)
      • Table Offline - Year-over-year growth 2018-2022 (%)
    • Online - Market size and forecast 2017-2022
      • Table Online - Market size and forecast 2017-2022 ($ bn)
      • Table Online - Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table New privately-owned housing units started in the US 2015-2017 (units)
      • Table Annual average homeownership rates by age of householder 2012-2017: (% of total category population)
      • Table Individuals using Internet across the globe (% of population)
    • Market challenges
  • Market trends
    • Growing demand for premium products
    • Emergence of eco-friendly and sustainable products in household cleaning
    • Rising demand for automatic dishwashing tablets
    • Packaging innovation
    • Other trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
    • Competitive strategies
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Comparative analysis of key vendors
      • Table Key vendors (excluding S. C. JOHNSON & SON): Comparison of operating margins for FY2017, FY2016, and FY2015
      • Table Key vendors (excluding S. C. JOHNSON & SON): Comparison of sales growth for FY2017, FY2016, and FY2015
      • Table Key vendors: Benchmarking on geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
    • Colgate-Palmolive
      • Table Colgate-Palmolive - Vendor overview
      • Table Colgate-Palmolive - Business segments
      • Table Colgate-Palmolive - Organizational developments (2017-2018)
      • Table Colgate-Palmolive - Geographic focus
      • Table Colgate-Palmolive - Segment focus
      • Table Colgate-Palmolive - Key offerings
    • Henkel
      • Table Henkel - Vendor overview
      • Table Henkel - Business segments
      • Table Henkel - Organizational developments
      • Table Henkel - Geographic focus
      • Table Henkel - Segment focus
      • Table Henkel - Key offerings
    • Procter & Gamble
      • Table Procter & Gamble - Vendor overview
      • Table Procter & Gamble - Business segments
      • Table Procter & Gamble - Organizational developments (2017-2018)
      • Table Procter & Gamble - Geographic focus
      • Table Procter & Gamble - Segment focus
      • Table Procter & Gamble - Brands
    • Reckitt Benckiser Group
      • Table Reckitt Benckiser Group - Vendor overview
      • Table Reckitt Benckiser Group - Product segments
      • Table Reckitt Benckiser Group - Organizational developments
      • Table Reckitt Benckiser Group - Geographic focus
      • Table Reckitt Benckiser Group - Segment focus
      • Table Reckitt Benckiser Group - Key offerings
    • S. C. JOHNSON & SON
      • Table S. C. JOHNSON & SON - Vendor overview
      • Table S. C. JOHNSON & SON - Product segments
      • Table S. C. JOHNSON & SON - Organizational developments
      • Table S. C. JOHNSON & SON - Key offerings
    • The Clorox Company
      • Table The Clorox Company - Vendor overview
      • Table The Clorox Company - Business segments
      • Table The Clorox Company - Organizational developments
      • Table The Clorox Company - Geographical focus
      • Table The Clorox Company - Segment focus
      • Table The Clorox Company - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever - Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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