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Global Household Cleaning Market 2015-2019

Global Household Cleaning Market 2015-2019

About household cleaning products

Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor.

Technavio's analysts forecast the global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the global household cleaning products market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:

Surface cleaners
Dishwashing products
Toilet care
Other cleaning agents (bleach)
Technavio's report, Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

Americas
APAC
Europe
MEA
Key vendors

Colgate-Palmolive
Henkel
Procter & Gamble
Reckitt Benckiser
Unilever
Other prominent vendors

Bombril
Church & Dwight
Godrej Consumer Products
Goodmaid Chemicals
Kao
McBride
Rohit Surfactants
SC Johnson & Son
Seventh Generation
The Clorox Company

Key market driver

Evolving buying pattern of consumers
For a full, detailed list, view our report
Key market challenge

Presence of counterfeit and low-quality products
For a full, detailed list, view our report
Key market trend

Growing demand for premium products
For a full, detailed list, view our report
Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors


Press Release

Technavio Announces the Publication of its Research Report – Global Household Cleaning Products Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Household Cleaning Products Market: Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser and Unilever

Other Prominent Vendors in the market are: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation and The Clorox Company

Commenting on the report, an analyst from Technavio’s team said: “The major trend in this market is that brands are becoming natural and green. The increasing demand for natural and herbal products has encouraged the manufacturers to launch natural household cleaning products. Global manufacturers of household cleaning products are also coming up with an online portal for selling household cleansers since e-tailing has become a trend in the home care market.”

According to the report, technological advances and product innovation are some of the major growth drivers of the global household cleaning products market. Automatic dishwashing products are the result of technology advances and innovation in the global market. Consumers have become frequent and daily users of household cleaning products in the developed and developing markets.

Further, the report states that the major challenge faced by the leading players is the global assortment and distribution. It is hard for the marketers to cater to markets where the market presence of local players and unorganized players is wider.

Companies Mentioned

Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser, Unilever, Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation and The Clorox Company

  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Challenges versus market development
  • Market landscape
    • Market overview
      • Table Global household cleaning products market by product
    • Market size and forecast
      • Table Global household cleaning products market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global household cleaning products market by product 2014 and 2019
      • Table Global household cleaning products market by product 2014 and 2019
      • Table Global household cleaning products market by product and 2014-2019 ($ billions)
      • Table Global surface cleaners market 2014-2019 ($ billions)
      • Table Global dishwashing products market 2014-2019 ($ billions)
      • Table Global toilet cleaners market 2014-2019 ($ billions)
      • Table Global other cleaning agents market 2014-2019 ($ billions)
  • Geographical segmentation
    • Global household cleaning products market by geographical segmentation 2014-2019
      • Table Global household cleaning products market by geographical segmentation 2014 and 2019
      • Table Expected market share decline in Europe 2014-2019
      • Table Expected market share increase in APAC 2014-2019
      • Table Expected market share increase in Americas 2014-2019
      • Table Expected market share decline in MEA 2014-2019
  • Key leading countries
    • Table Key leading countries
    • China
      • Table Household cleaning products market in China 2014-2019 ($ billions)
      • Table Per household expenditure on household cleaning products in China 2014-2019 ($)
    • US
      • Table Household cleaning products market in US 2014-2019 ($ billions)
      • Table Per household expenditure on household cleaning products in US 2014-2019 ($)
    • Brazil
      • Table Household cleaning products market in Brazil 2014-2019 ($ billions)
      • Table Per household expenditure on household cleaning products in Brazil 2014-2019 ($)
    • UK
      • Table Household cleaning products market in UK 2014-2019 ($ billions)
      • Table Per household expenditure on household cleaning products in UK 2014-2019 ($)
  • Market drivers
    • Table Major drivers in global household cleaning products market
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Major challenges in global household cleaning products market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Major trends in global household cleaning products market
  • Vendor landscape
    • Competitive scenario
    • Market share analysis 2014
      • Table Global household cleaning products market by vendor segmentation 2014
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2014
      • Table Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2014
    • Henkel
      • Table Henkel: Business segmentation by revenue 2014
      • Table Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2014
    • P&G
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Business segmentation by revenue 2014
      • Table Reckitt Benckiser: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Reckitt Benckiser: Geographical segmentation by revenue 2014
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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