Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor.
Technavio's analysts forecast the global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.
Covered in this report
The report covers the current scenario and the growth prospects of the global household cleaning products market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:
Surface cleaners Dishwashing products Toilet care Other cleaning agents (bleach) Technavio's report, Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Bombril Church & Dwight Godrej Consumer Products Goodmaid Chemicals Kao McBride Rohit Surfactants SC Johnson & Son Seventh Generation The Clorox Company
Key market driver
Evolving buying pattern of consumers For a full, detailed list, view our report Key market challenge
Presence of counterfeit and low-quality products For a full, detailed list, view our report Key market trend
Growing demand for premium products For a full, detailed list, view our report Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be What are the key market trends What is driving this market What are the challenges to market growth Who are the key vendors in this market space What are the market opportunities and threats faced by the key vendors What are the strengths and weaknesses of the key vendors
Technavio Announces the Publication of its Research Report – Global Household Cleaning Products Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Household Cleaning Products Market: Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser and Unilever
Other Prominent Vendors in the market are: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation and The Clorox Company
Commenting on the report, an analyst from Technavio’s team said: “The major trend in this market is that brands are becoming natural and green. The increasing demand for natural and herbal products has encouraged the manufacturers to launch natural household cleaning products. Global manufacturers of household cleaning products are also coming up with an online portal for selling household cleansers since e-tailing has become a trend in the home care market.”
According to the report, technological advances and product innovation are some of the major growth drivers of the global household cleaning products market. Automatic dishwashing products are the result of technology advances and innovation in the global market. Consumers have become frequent and daily users of household cleaning products in the developed and developing markets.
Further, the report states that the major challenge faced by the leading players is the global assortment and distribution. It is hard for the marketers to cater to markets where the market presence of local players and unorganized players is wider.
Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser, Unilever, Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation and The Clorox Company