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Global Household Appliance Market 2019-2023

Global Household Appliance Market 2019-2023

About this market

Increased adoption of multi-functional and advanced products to drive growth in the market. Multi-functional products offered in the market can address more than one household applications, thereby providing good value for money. Technavio’s analysts have predicted that the household appliance market will register a CAGR of more than 6% by 2023.

Market Overview

Product innovation and advancement leading to portfolio extension and product premiumization

With the growing purchasing power and rising disposable income, customers are gradually increasing their spending on household appliances. This has propelled the demand for premium household appliances market.

Fluctuations in raw material prices and operational costs

Fluctuations in prices of raw materials directly impact the price of products or profit margins of manufacturers.

For the detailed list of factors that will drive and challenge the growth of the household appliance market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Samsung Electronics and Whirlpool Corporation the competitive environment is quite intense. Factors such as the increased adoption of multi-functional and advanced products and the product innovation and advancement leading to portfolio extension and product premiumization, will provide considerable growth opportunities to household appliance manufactures. ELECTROLUX, Haier Group, LG Electronics, Robert Bosch, Samsung Electronics, and Whirlpool Corporation are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global household durables market
      • Table Segments of global household durables market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
      • Table World population 2012-2017 (millions)
      • Table Households and NPISHs final consumption expenditure per capita 2011-2016 (constant 2010 US$)
      • Table Individuals using internet 2011-2016 (per 100 people)
      • Table Mobile cellular subscriptions 2011-2016 (%) (per 100 people)
      • Table Global urban population 2012-2017 (% of total population)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Major household appliances - Market size and forecast 2018- 2023
      • Table Major household appliances - Market size and forecast 2018-2023 ($ billions)
      • Table Major household appliances - Year-over-year growth 2019-2023 (%)
    • Small household appliances - Market size and forecast 2018- 2023
      • Table Small household appliances - Market size and forecast 2018-2023 ($ billions)
      • Table Small household appliances - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ billions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ billions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table The US, Canada, the UK, Germany, France, and Japan - Households and NPISHs final consumption expenditure per capita (constant 2010 US$) 2011-2016
    • Market challenges
      • Table Raw materials - Use and price in the US (2016)
      • Table Raw material prices in the US 2011-2016 ($)
      • Table Average life-span of household appliances
      • Table Impact of drivers and challenges
  • Market trends
    • Increased adoption of multi-functional and advanced products
    • Growing adoption of smart household appliances
      • Table Smart household appliance offerings
    • Increase in M&A and strategic alliance activities
    • Other trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • ELECTROLUX
      • Table ELECTROLUX - Vendor overview
      • Table ELECTROLUX - Business segments
      • Table ELECTROLUX - Organizational developments
      • Table ELECTROLUX - Segment focus
      • Table ELECTROLUX - Key offerings
    • Haier Group
      • Table Haier Group - Vendor overview
      • Table Qingdao Haier - Business segments
      • Table Haier Electronics - Business segments
      • Table Haier Group - Organizational developments
      • Table Qingdao Haier - Geographic focus
      • Table Qingdao Haier - Segment focus
      • Table Haier Electronics - Segment focus
      • Table Haier Group - Key offerings
    • LG Electronics
      • Table LG Electronics - Vendor overview
      • Table LG Electronics - Business segments
      • Table LG Electronics - Organizational developments
      • Table LG Electronics - Geographic focus
      • Table LG Electronics - Segment focus
      • Table LG Electronics - Key offerings
    • Robert Bosch
      • Table Robert Bosch - Vendor overview
      • Table Robert Bosch - Business segments
      • Table Robert Bosch - Organizational developments
      • Table Robert Bosch - Geographic focus
      • Table Robert Bosch - Segment focus
      • Table Robert Bosch - Key offerings
    • Samsung Electronics
      • Table Samsung Electronics - Vendor overview
      • Table Samsung Electronics - Business segments
      • Table Samsung Electronics - Organizational developments
      • Table Samsung Electronics - Geographic focus
      • Table Samsung Electronics - Segment focus
      • Table Samsung Electronics - Key offerings
    • Whirlpool Corporation
      • Table Whirlpool Corporation - Vendor overview
      • Table Whirlpool Corporation - Business segments
      • Table Whirlpool Corporation - Organizational developments
      • Table Whirlpool Corporation - Geographic focus
      • Table Whirlpool Corporation - Segment focus
      • Table Whirlpool Corporation - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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