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Global Holographic Display Market 2018-2022

Global Holographic Display Market 2018-2022

About this market

In the last few years, there has been an increase in the number of end-user sectors adopting holographic display technology. This technology is already being used in advertising, healthcare, education, and financial sectors. In the next five years, holography display technology will also be used extensively in gaming, automotive, aerospace, defense, and retail sectors. Automobile vendors such as BMW, and Ford are already focusing on the use of holographic technology in their products to gain a competitive edge in the market. Thus, the use of digital holographic technology in various sectors is expected to boost market growth during the forecast period. Technavio’s analysts have predicted that the holographic display market will register a CAGR of over 27% by 2022.Market Overview

Increase in the use of holographic displays for advertising

Holographic display technology offers a unique experience to the audience. The use of holographic display for advertising will help retailers in enhancing their sales and customer retention by increasing customer footfall through its captivating display. Advertisers can project a moving and interactive image of a person or product with the help of holographic display. This will amuse the audience and let them connect with the brand in a unique way. No paper wastage, audience engagement and non-requirement of 3D glasses for viewing 3D holographic display will further drive the adoption of this technology in the advertising industry.

Limitations pertaining to the use of the holographic display technology

Since, projections from holographic displays are less prominent or visible under direct sunlight, it fails to make a considerable impact on the audience. Holographic display manufacturers must bear in mind the noise and distortion parameters while designing their products. Moreover, the autostereoscopic technology used in holographic displays is expensive and is not suitable for large displays. These limitations of holographic displays will hamper the growth of the market during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the holographic display market during 2018-2022, view our report.

Competitive Landscape

The market appears to be fairly concentrated and with the presence of several companies including HoloTech Switzerland, and Holoxica the competitive environment is intense. Factors such as the increasing use of holographic displays in advertising, will provide considerable growth opportunities to holographic display companies. HoloTech Switzerland, Holoxica, Vision Optics, RealView Imaging, and EON Reality are some of the major companies covered in this report.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Holographic Display Market 2018-2022

Technavio recognizes the following companies as the key players in the global holographic display market: HoloTech Switzerland, Holoxica, Vision Optics, RealView Imaging, and EON Reality.

Commenting on the report, an analyst from Technavio’s team said: “Digital holographic technology is expected to find usage in several sectors including retail, automotive, gaming, aerospace and defense. This will act as a key trend that will fuel the growth of holographic displays market in the next five years.”

According to the report, one of the major drivers for this market is the increasing use of holographic display technology in advertising for better customer engagement and unique brand connection. The realistic projection of holographic displays amuses the audience and help in increased sales and customer retention.

Further, the report states that one of the major factors hindering the growth of this market is limitations associated with the use of holographic display technology. Low visibility under direct sunlight, expensive autostereoscopic technology, and viewing angle limitations are some of the factors hurting the growth prospects of the holographic display market.

Companies Mentioned

HoloTech Switzerland

Holoxica

Vision Optics

RealView Imaging

EON Reality

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global digital holography market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global holographic display market - Market size and forecast 2017-2022 ($ mn)
      • Table Global holographic display market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Global holographic display market by application - Market share 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • Commercial - Market size and forecast 2017-2022
      • Table Commercial - Market size and forecast 2017-2022 ($ mn)
      • Table Commercial - Year-over-year growth 2018-2022 (%)
    • Government - Market size and forecast 2017- 2022
      • Table Government - Market size and forecast 2017-2022 ($ mn)
      • Table Government - Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Market segmentation by technology
    • Segmentation by technology
      • Table Technology - Market share 2017-2022 (%)
    • Comparison by technology
      • Table Comparison by technology
    • Touchable holographic display - Market size and forecast 2017-2022
      • Table Touchable holographic display - Market size and forecast 2017-2022 ($ mn)
      • Table Touchable holographic display - Year-over-year growth 2018-2022 (%)
    • Semi-transparent/electro-holographic display - Market size and forecast 2017-2022
      • Table Semi-transparent/electro-holographic display - Market size and forecast 2017-2022 ($ mn)
      • Table Semi-transparent/electro-holographic display - Year-over-year growth 2018-2022 (%)
    • Laser holographic display - Market size and forecast 2017-2022
      • Table Laser holographic display - Market size and forecast 2017-2022 ($ mn)
      • Table Laser holographic display - Year-over-year growth 2018-2022 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global holographic display market by geography - Market share 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ mn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Use of the digital holography technology in various sectors
    • Increasing impact of holographic displays on the retail sector
    • Increased R&D spending
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • HoloTech Switzerland
      • Table HoloTech Switzerland: Overview
      • Table HoloTech Switzerland - Organizational developments
      • Table HoloTech Switzerland - Key offerings
    • Holoxica
      • Table Holoxica: Overview
      • Table Holoxica - Organizational developments
      • Table Holoxica - Key offerings
    • Vision Optics
      • Table Vision Optics: Overview
      • Table Vision Optics - Organizational developments
      • Table Vision Optics - Key offerings
    • RealView Imaging
      • Table RealView Imaging: Overview
      • Table RealView Imaging - Organizational developments
      • Table RealView Imaging - Key offerings
    • EON Reality
      • Table EON Reality: Overview
      • Table EON Reality - Organizational developments
      • Table EON Reality - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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