About Hockey Sticks
A hockey stick is a piece of equipment, used to a move a hockey ball or puck. It is largely made of composite materials that include fiberglass, Kevlar/aramid, carbon fiber, and resin; nanomaterials, aluminum, and wood. Aluminum made hockey sticks are losing its market share. On the contrary, although hockey sticks made of nanomaterials are a niche category with low product penetration, this segment is expected to grow at a healthy rate during the forecast period. Different disciplines of hockey use different types of hockey sticks. These include ice hockey sticks, roller hockey sticks, field hockey sticks, and underwater hockey sticks.
Technavio’s analysts forecast the global hockey sticks market to grow at a CAGR of 3.24% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global hockey sticks market for 2017-2021. To calculate the market size, the report considers the revenue generated through the retail sales of different types of hockey sticks.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Hockey Sticks Market 2017-2021
Technavio recognizes the following companies as the key players in the global hockey sticks market: Adidas, BAUER Hockey, CanAm Underwater Hockey Gear, Grays of Cambridge, Gryphon Hockey, and SHER-WOOD.
Other Prominent Vendors in the market are: ATLAS Hockey, Dita International, Dorsal Gear, Easton Hockey, Franklin Sports, GRAF, Guerilla Hockey, JDH, Kookaburra, MALIK, Mazon Hockey, Princess Sportsgear & Traveller, Ritual Hockey, STX, and Tour Hockey.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is production of custom fit hockey sticks by key competitors. Customized products have always attracted consumers because they are manufactured as per their requirements. The introduction of custom fit hockey sticks is an additional trend under the customized products section. Sometimes players buy sports equipment that does not fit their body type or style. Hence, they have to cut, sand, heat, and bend the sticks themselves to get the required size. Therefore, to overcome this issue, manufacturers are introducing already custom fit hockey sticks in their manufacturing processes. These sticks will come with precise specifications ranging from the blade curve to the shaft shape.”
According to the report, one of the major drivers for this market is premiumization through technological innovation with respect to raw materials. The high-tech hockey sticks of superior technology are currently in trend. Integran Technologies uses Nanovate, a nanocrystalline metal to such high-tech hockey sticks. This technology helps to avoid microfractures in the sticks, which is a pricey problem for both amateur and professional players. These hockey sticks are engineered with a thin coating of Nanovate to the lower 24 inches of the stick to get a flex for a slap shot. The blade has a foam core construction to give it a high balance point. Such sticks are highly bonded, durable, and lightweight when compared with the carbon fiber sticks.
Further, the report states that one of the major factors hindering the growth of this market is lack of professional clubs in field hockey. The lack of big professional field hockey clubs has become is limiting the growth of the global hockey sticks market. This is because field hockey is one of the largest product segments of the market. The absence of a significant number of clubs makes it difficult for field hockey enthusiasts to take it up as a professional career.
Adidas, BAUER Hockey, CanAm Underwater Hockey Gear, Grays of Cambridge, Gryphon Hockey, and SHER-WOOD. ATLAS Hockey, Dita International, Dorsal Gear, Easton Hockey, Franklin Sports, GRAF, Guerilla Hockey, JDH, Kookaburra, MALIK, Mazon Hockey, Princess Sportsgear & Traveller, Ritual Hockey, STX, and Tour Hockey.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook