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Global Higher Education Testing and Assessment Market 2017-2021

About Education Testing and Assessment

Tests and assessments form an essential part of the learning processes as they incorporate various metrics to help teachers quantify the performance of students. Periodic assessments of students against set benchmarks provide a limited scope of improvement for the students, which is why formative assessments that provide frequent feedback are preferred. This method continually guides the students and provides immense improvement opportunities by setting short-term targets.

Technavio’s analysts forecast the global education testing and assessment market to grow at a CAGR of 4.65% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global education testing and assessment market for 2017-2021. To calculate the market size, the report considers the revenue generated only from for-profit third-party players that collaborate with educational institutions to conduct tests and assessments to evaluate the students' performance accordingly. The revenue sources considered involve fees, licenses, and subscriptions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Education Testing and Assessment Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Edutech
  • IOTA360
  • Pearson Education
  • Scantron
Other prominent vendors
  • LearningRx
  • Mindlogicx Infratec
  • Oxford Learning Centers
  • Sherwood Children's Assessment Center
  • Wheebox
Market driver
  • Growing focus on CBE
  • For a full, detailed list, view our report
Market challenge
  • Proper utilization of assessment tools
  • For a full, detailed list, view our report
Market trend
  • Surge in assessments through social media platforms
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Education Testing and Assessment Market 2017-2021

Technavio recognizes the following companies as the key players in the global education testing and assessment market: Edutech, IOTA360, Pearson Education, and Scantron.

Other Prominent Vendors in the market are: LearningRx, Mindlogicx Infratec, Oxford Learning Centers, Sherwood Children's Assessment Center, and Wheebox.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is surge in assessments through social media platforms. The education system is massively evolving with respect to the embedding technology in various aspects of education. The integration of social media in classroom learning is yet another recent trend observed. The social networking platform is not just used for enhancing participation of students in learning through informal ways, but now it has become a part of formative assessment.”

According to the report, one of the major drivers for this market is growing focus on CBE. According to the traditional learning environment, the performance assessment of students depends on the credit hours allotted to each course. The hours allotted are structured, and upon successful completion of the tasks, students are conferred with respective grades for the courses. However, competency-based education (CBE) reverses the entire process and focuses on the learning outcome, where the learning hours are not fixed.

Further, the report states that one of the major factors hindering the growth of this market is proper utilization of assessment tools. The assessment tools provided by the vendors are deployed by the majority of the institutions to automate and replace their traditional assessment methods through an online platform. The adoption of e-learning has triggered their interests in implementing online tools for evaluating student performance and learning patterns. As the market for these tools is expanding, more advanced features have been incorporated such as personalized learning. Most of the users do not have adequate knowledge of using these systems to their full potential for the benefit of educational institutions. Thus, educational institutions are not able to achieve their goals for which they have deployed tools.

Companies Mentioned

Edutech, IOTA360, Pearson Education, Scantron, LearningRx, Mindlogicx Infratec, Oxford Learning Centers, Sherwood Children's Assessment Center, Wheebox.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global higher education testing and assessment market 2016-2021 ($ billions)
      • Table Market segmentation by type of assessment: 2016
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global higher education testing and assessment market by product
      • Table Global higher education testing and assessment market by product
    • Global higher education testing and assessment market by academic assessment
      • Table Global higher education testing and assessment market by academic assessment 2016-2021 ($ billions)
    • Global higher education testing and assessment market by non-academic assessment
      • Table Global higher education testing and assessment market by non-academic assessment 2016-2021 ($ billions)
  • Geographical segmentation
    • Global higher education testing and assessment market by geography
      • Table Global higher education testing and assessment market by geography
    • Higher education testing and assessment market in North America
      • Table Higher education testing and assessment market in North America 2016-2021 ($ billions)
    • Higher education testing and assessment market in Europe
      • Table Higher education testing and assessment market in Europe 2016-2021 ($ billions)
    • Higher education testing and assessment market in APAC
      • Table Higher education testing and assessment market in APAC 2016-2021 ($ billions)
    • Higher education testing and assessment market in ROW
      • Table Higher education testing and assessment market in ROW 2016-2021 ($ billions)
  • Market drivers
    • Growing focus on CBE
    • Benefits to administrative staff and teachers
    • Increased incorporation of formative assessments
    • Emphasis on personalized learning
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Surge in open-source software providers
    • Operational inefficiencies
    • Proper utilization of assessment tools
    • Integration with traditional systems
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Surge in assessments through social media platforms
    • Cloud-based assessment service platforms
    • Analytical applications
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Edutech
      • Table Edutech: Service offerings
    • IOTA360
      • Table IOTA360: Product segmentation
    • Pearson Education
    • Scantron
      • Table Scantron: Solution offerings
      • Table Scantron: Solution offerings in global higher education testing and assessment market
  • Other prominent vendors
    • LearningRx
    • Mindlogicx Infratec
    • Oxford Learning Centers
    • Sherwood Children's Assessment Center
    • Wheebox
  • Appendix
    • List of abbreviations
  • Explore Technavio

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