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Global Herbal Tea Market 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Herbal tea product segmentation
      • Table Key countries in each region
      • Table Herbal tea was sold in following retail formats in 2015
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Herbal tea as a product type of the overall tea market in 2015
    • Market size and forecast
      • Table Global herbal tea market 2016-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Value chain of tea industry
  • Market segmentation by product type
    • Herbal tea market by product type
      • Table Herbal tea market by product type 2015 and 2020 (market share %)
    • Global herbal tea bags market
      • Table Global herbal tea bag market 2016-2020 ($ billions)
    • Global herbal loose tea leaf market
      • Table Global herbal loose tea leaf market 2016-2020 ($ billions)
  • Geographical segmentation
    • Herbal tea market by geography
      • Table Herbal tea market by geography 2015 and 2020 (market share %)
      • Table CAGR comparison of different geographies
    • Herbal tea market in APAC
      • Table Herbal tea market in APAC 2016-2020 ($ billions)
    • Herbal tea market in Europe
      • Table Herbal tea market in Europe 2016-2020 ($billions)
    • Herbal tea market in Americas
      • Table Herbal tea market in Americas 2016-2020 ($ millions)
    • Herbal tea market in MEA
      • Table Herbal tea market in MEA 2016-2020 ($ millions)
  • Market segmentation by distribution channel
    • Table Global herbal tea market by distribution channel 2015
    • Table Analysis of different retail formats based on key parameters
  • Key leading countries
    • Table Key leading countries
    • China
      • Table Herbal tea market in China 2016-2020 ($ billions)
    • US
      • Table Herbal tea market in the US 2016-2020 ($ millions)
    • India
      • Table Herbal tea market in India 2016-2020 ($ millions)
    • Pakistan
      • Table Herbal tea market in Pakistan 2016-2020 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Key Competitors: Benchmarking
  • Key vendor analysis
    • Adagio Teas
      • Table Adagio Teas: Strengths and weakness
      • Table Recent developments
    • Associated British Foods (ABF)
      • Table ABF: Business segmentation by revenue in 2015
      • Table ABF (Twining): Product category
      • Table ABF: Strength and weakness
      • Table ABF: Recent developments
    • Dilmah Tea
      • Table Dilmah Tea: Strengths and weakness
      • Table Recent developments
    • ITO EN
      • Table ITO EN: Business segmentation by revenue 2015
      • Table ITO EN: Product segmentation in the global tea market
      • Table ITO EN: Strength and weakness
      • Table Recent developments
    • Tata Global Beverages (TGB)
      • Table TGB: Business segmentation by revenue 2015
      • Table Breakdown of tea segment by revenue 2015
      • Table TGB: Product segmentation in the global herbal tea market
      • Table Strength and weakness
      • Table Recent developments
    • Unilever
      • Table Unilever: Business and geography segmentation by revenue 2015
      • Table Unilever (Lipton): Product category
      • Table Unilever (PG Tips): Product category
      • Table Unilever: Strengths and weakness
      • Table Unilever: Recent developments
    • Other prominent vendors
  • Explore Technavio

Global Herbal Tea Market 2016-2020

About Herbal Tea

Herbal tea is made by boiling or steeping herbs, and is an infusion made from a plant other than Camellia sinensis. Flower tisanes such as chamomile, lavender, hibiscus, and rose are usually used for making herbal teas. Even leaf tisane such as mint, lemongrass, French verbena, and lemon balm can be used for making herbal teas. Other tisanes used to blend herbal tea are root tisanes, fruit tisanes, and seed or spice tisanes.

Technavio’s analysts forecast the global herbal tea market to grow at a CAGR of 5.05% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global herbal tea market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of herbal tea.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Herbal Tea Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adagio Teas
  • Associated British Foods
  • Dilmah Tea
  • ITO EN
  • Tata Global Beverages
  • Unilever
Other prominent vendors
  • Alvita
  • Barry's Tea
  • Bigelow Tea
  • Bettys and Taylors of Harrogate
  • Celestial Seasonings
  • Harney and Sons
  • Mighty Leaf Tea
  • Numi
  • The Republic of Tea
  • Tazo Tea Company
  • Teavana
Market driver
  • Growing preference for organic herbal tea
  • For a full, detailed list, view our report
Market challenge
  • Exploitation of labor on plantations
  • For a full, detailed list, view our report
Market trend
  • Online retailing, a prominent channel
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Herbal Tea Market 2016-2020

Technavio recognizes the following companies as the key players in the global herbal tea market: Adagio Teas, Associated British Foods, Dilmah Tea, ITO EN, Tata Global Beverages, and Unilever.

Other Prominent Vendors in the market are: Alvita, Barry's Tea, Bigelow Tea, Bettys and Taylors of Harrogate, Celestial Seasonings, Harney and Sons, Mighty Leaf Tea, Numi, The Republic of Tea, Tazo Tea Company, and Teavana.

Commenting on the report, an analyst from Technavio’s team said: “Demand from millennial population will be a key trend for market growth. Rising affluence and changing consumer tastes have fueled the demand for high-quality and specialized tea products. The improving economic conditions in developing regions such as Asia and MEA have increased job opportunities, making different types of tea more affordable for young adult consumers in the age group of 18 to 34. Consumers in this age group, popularly known as millennials, are more likely to spend money on premium beverage brands than the other groups in the population.”

According to the report, people are now moving to urban areas for better job prospects, and as a result, the urban population is increasing. According to the United Nations, in 2014, approximately 54% of the world population was living in urban areas. Urbanization has resulted in many changes in lifestyle and led to the emergence of many new trends. One such trend is the tendency of the youth to gather in cafés and spend their leisure time with peers. This café culture has been a major driver of the global herbal tea market and has led to many new developments in the market.

Further, the report states that contamination of raw material will be a challenge for the market. Majority of the vendors purchase or source tea leaves through third party suppliers. The improper handling of these leaves by the suppliers can lead to food contamination. Such contamination by raw materials can affect the safety and the quality of the end-products and is the most common cause of food poisoning. Thus, it can result in products being discarded or recalled, affecting company's operation and sales.

Companies Mentioned

Adagio Teas, Associated British Foods, Dilmah Tea, ITO EN, Tata Global Beverages, Unilever, Alvita, Barry's Tea, Bigelow Tea, Bettys and Taylors of Harrogate, Celestial Seasonings, Harney and Sons, Mighty Leaf Tea, Numi, The Republic of Tea, Tazo Tea Company, and Teavana.

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