Global Heat-not-burn Tobacco Products Market 2023-2027

Global Heat-not-burn Tobacco Products Market 2023-2027

Technavio has been monitoring the heat-not-burn tobacco products market and it is poised to grow by $42172.36 mn during 2023-2027, accelerating at a CAGR of 27.05% during the forecast period. Our report on the heat-not-burn tobacco products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the cost-effectiveness of heat-not-burn tobacco products, heat-not-burn tobacco products are relatively safer than conventional cigarettes, and the growing number of organized retailing outlets.

Technavio's heat-not-burn tobacco products market is segmented as below:

By Product

  • Devices
  • Capsules
  • Vaporizers
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America
This study identifies the increasing promotional activities by vendors as one of the prime reasons driving the heat-not-burn tobacco products market growth during the next few years. Also, online retailing and growing expenditure on production and product development will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the heat-not-burn tobacco products market covers the following areas:
  • Heat-not-burn tobacco products market sizing
  • Heat-not-burn tobacco products market forecast
  • Heat-not-burn tobacco products market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading heat-not-burn tobacco products market vendors that include British American Tobacco Plc, Imperial Brands Plc, iSmoke Vapor Inc., Japan Tobacco Inc., JFT Co. Ltd., KT and G Corp., Mysmok Electronic Technology, Pax Labs Inc., Philip Morris International, SLANG Worldwide Inc., and Vapor Tobacco Manufacturing. Also, the heat-not-burn tobacco products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global heat-not-burn tobacco products market 2017 - 2021
      • Table Historic Market Size - Data Table on Global heat-not-burn tobacco products market 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Devices - Market size and forecast 2022-2027
      • Table Chart on Devices - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Devices - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Devices - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Devices - Year-over-year growth 2022-2027 (%)
    • Capsules - Market size and forecast 2022-2027
      • Table Chart on Capsules - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Capsules - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Capsules - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Capsules - Year-over-year growth 2022-2027 (%)
    • Vaporizers - Market size and forecast 2022-2027
      • Table Chart on Vaporizers - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Vaporizers - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Vaporizers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Vaporizers - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Italy - Market size and forecast 2022-2027
      • Table Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Cost-effectiveness of heat-not-burn tobacco products
      • Heat-not-burn tobacco products are relatively safer than conventional cigarettes
      • Growing number of organized retailing outlets
    • Market challenges
      • Rising popularity of smokeless tobacco products
      • Distribution challenges
      • Stringent regulations on heat-not-burn tobacco products worldwide
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing promotional activities by vendors
      • Online retailing
      • Growing expenditure on production and product development
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • British American Tobacco Plc
      • Table British American Tobacco Plc - Overview
      • Table British American Tobacco Plc - Business segments
      • Table British American Tobacco Plc - Key news
      • Table British American Tobacco Plc - Key offerings
      • Table British American Tobacco Plc - Segment focus
    • Imperial Brands Plc
      • Table Imperial Brands Plc - Overview
      • Table Imperial Brands Plc - Business segments
      • Table Imperial Brands Plc - Key offerings
      • Table Imperial Brands Plc - Segment focus
    • iSmoke Vapor Inc.
      • Table iSmoke Vapor Inc. - Overview
      • Table iSmoke Vapor Inc. - Product / Service
      • Table iSmoke Vapor Inc. - Key offerings
    • Japan Tobacco Inc.
      • Table Japan Tobacco Inc. - Overview
      • Table Japan Tobacco Inc. - Business segments
      • Table Japan Tobacco Inc. - Key offerings
      • Table Japan Tobacco Inc. - Segment focus
    • JFT Co. Ltd.
      • Table JFT Co. Ltd. - Overview
      • Table JFT Co. Ltd. - Product / Service
      • Table JFT Co. Ltd. - Key offerings
    • KT and G Corp.
      • Table KT and G Corp. - Overview
      • Table KT and G Corp. - Business segments
      • Table KT and G Corp. - Key offerings
      • Table KT and G Corp. - Segment focus
    • Mysmok Electronic Technology
      • Table Mysmok Electronic Technology - Overview
      • Table Mysmok Electronic Technology - Product / Service
      • Table Mysmok Electronic Technology - Key offerings
    • Pax Labs Inc.
      • Table Pax Labs Inc. - Overview
      • Table Pax Labs Inc. - Product / Service
      • Table Pax Labs Inc. - Key offerings
    • Philip Morris International
      • Table Philip Morris International - Overview
      • Table Philip Morris International - Business segments
      • Table Philip Morris International - Key offerings
      • Table Philip Morris International - Segment focus
    • SLANG Worldwide Inc.
      • Table SLANG Worldwide Inc. - Overview
      • Table SLANG Worldwide Inc. - Product / Service
      • Table SLANG Worldwide Inc. - Key offerings
    • Vapor Tobacco Manufacturing
      • Table Vapor Tobacco Manufacturing - Overview
      • Table Vapor Tobacco Manufacturing - Product / Service
      • Table Vapor Tobacco Manufacturing - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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