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Global Head-up Display (HUD) Market in the Transportation Sector 2017-2021

Global Head-up Display (HUD) Market in the Transportation Sector 2017-2021

About Head-up Display (HUD)

A head-up display (HUD) is a device enabling augmented reality (AR) benefits for the driver in order to enhance safety by reducing distractions while driving. It overlays the data on the transparent glass screen and ensures that the driver can view the information without diverting their vision off the road. The real-world data overlay is placed in front of user's focal viewpoint.

Technavio’s analysts forecast the global head-up display (HUD) market in the transportation sector to grow at a CAGR of 28.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global head-up display (HUD) market in the transportation sector for 2017-2021. To calculate the market size, the report considers the shipments, sales, volume, and value.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Head-up Display (HUD) Market in the Transportation Sector Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • Delphi Automotive
  • DENSO
  • Nippon Seiki
  • Robert Bosch
Other prominent vendors
  • Panasonic Automotive Systems
  • Visteon
Market driver
  • Rising electronic content and ecosystem growth for autonomous vehicle
  • For a full, detailed list, view our report
Market challenge
  • High cost of HUDs
  • For a full, detailed list, view our report
Market trend
  • Automotive electronics industry to adopt autonomous vehicle concept
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Head-up Display (HUD) Market in the Transportation Sector Market 2017-2021

Technavio recognizes the following companies as the key players in the global head-up display (HUD) market in the transportation sector: Continental, Delphi Automotive, DENSO, Nippon Seiki, and Robert Bosch.

Other Prominent Vendors in the market are: Panasonic Automotive Systems and Visteon.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is automotive electronics industry to adopt autonomous vehicle concept. In terms of demand side behavior, the automotive industry is witnessing a shift in structure. Due to factors, such as traffic congestion increasing vehicle population, there are services such as car rentals, cab services, and carpooling in urban cities. To go hand in hand with these changes, OEMs are introducing new technologies such as autonomous and driverless vehicle concept.”

According to the report, one of the major drivers for this market is rising electronic content and ecosystem growth for autonomous vehicle. The rapid evolution of multiple display systems and HUD device technologies has been an offshoot of the gradual trend toward electrification of automotive mechanics. This had multiple reasons, one main reason being the push toward lighter vehicles and higher fuel efficiency initially. The second reason was an inherent drive toward the fully autonomous electric car, which is expected to have the highest percentage of electronic content ever.

Further, the report states that one of the major factors hindering the growth of this market is high cost of HUDs. HUDs are still in the development stage and are yet to be accepted worldwide. The market for HUDs is mostly restricted to luxury cars, and the high cost of production has resulted in a fewer number of manufacturers entering the market. This has resulted in the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed on to the customer. Automotive OEMs operate at a low-profit margin and are constantly making efforts to reduce their costs. Because of their high cost, HUDs were initially only embraced in premium and luxury cars and are limiting their adoption in mid-size cars.



Companies Mentioned

Continental, Delphi Automotive, DENSO, Nippon Seiki, Robert Bosch, Panasonic Automotive Systems and Visteon.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
    • Timeline: Automotive HUD
      • Table HUD development timeline
    • HMD versus HUD
      • Table Major requisites for HUD systems
    • How does a HUD work?
      • Table Technology used by HUDs
      • Table CRT HUDs
      • Table LED bulb: Components
      • Table Laser-scanning HUDs
    • Uses of HUD
    • Product life cycle
  • Market landscape
    • Table Global HUD market in the transportation sector by display technology
    • Table Rating associated with numbers
    • Table Overview of global HUD market in the transportation sector
    • Global HUD market in the transportation sector
      • Table Global HUD market in the transportation sector 2016-2021 (millions of units)
      • Table Global HUD market in the transportation sector 2016-2021 ($ millions)
    • HUDs in transportation: Key developments
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by vehicle type
    • Market overview
      • Table Global HUD market in the transportation sector by vehicle type
    • Luxury cars
      • Table Global HUD market in the transportation sector for luxury cars 2016-2021 (millions of units)
      • Table Global HUD market in the transportation sector for luxury cars 2016-2021 ($
    • Sports cars
      • Table Global HUD market in the transportation sector for sports cars 2016-2021 (millions of units)
      • Table Global HUD market in the transportation sector for sports cars 2016-2021 ($millions)
    • Mid-level cars
      • Table Global HUD market in the transportation sector for mid-level cars 2016-2021(millions of units)
      • Table Global HUD market in the transportation sector for mid-level cars 2016-2021 ($millions)
  • Market segmentation by product
    • Market overview
      • Table Global HUD market in the transportation sector by product 2016-2021 (% revenue)
    • Windshield-projected HUDs
      • Table Global HUD market in the transportation sector by windshield-projected HUDs 2016-2021 ($ millions)
    • Combiner-projected HUDs
      • Table Global HUD market in the transportation sector by combiner-projected HUDs 2016-2021 ($ millions)
  • Market segmentation by end-user
    • Market overview
      • Table Global HUD market in the transportation sector by end-user
    • App-based systems: Classification
      • Table App-based HUD systems
    • OEM
      • Table Global HUD market in the transportation sector by OEM 2016-2021 ($ millions)
    • Aftermarket
      • Table Global HUD market in the transportation sector by aftermarket 2016-2021 ($millions)
  • Geographical segmentation
    • Regional contribution to HUD market in 2016
      • Table Global HUD market in the transportation sector by geography 2016 (% revenue)
      • Table Global HUD market in the transportation sector by geography 2016-2021 (%revenue)
    • EMEA
      • Table HUD market in the transportation sector for EMEA 2016-2021 ($ millions)
    • APAC
      • Table HUD market in the transportation sector for APAC 2016-2021 ($ millions)
    • Americas
      • Table HUD market in the transportation sector for Americas 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries and their market share
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Comparison of conventional and AR-HUDs
      • Table Driving forces behind electrification of automotive mechanics
      • Table Mechanical operations converted into electronics
    • Market challenges
  • Market trends
    • Automotive electronics industry to adopt autonomous vehicle concept
    • Depth-fused 3D technology
    • Declining ASP of HUDs in the automotive sector
    • Vehicle safety regulations imposed worldwide
    • Regulations impacting electronic component manufacturers
    • Introduction of next-generation micro-display technologies
  • Vendor landscape
    • Competitive scenario
      • Table Automotive OEMs by region: Market landscape
  • Key vendor analysis
    • Continental
      • Table Continental: Recent developments
    • Delphi Automotive
      • Table Delphi Automotive: Recent developments
    • DENSO
      • Table DENSO: Recent developments
    • Nippon Seiki
    • Robert Bosch
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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