Global Haptics Market 2017-2021
Haptics is a tactile feedback technology that reinvents the sense of touch by applying forces, vibrations, or motions to the user. Through this technology, consumers can perceive touch sensations while using electronic devices. Haptics is enabled by actuators that are embedded in the device, and it makes the user experience more physical and realistic. The use of haptics technology in controllers, joysticks, steering wheels, and video games has enhanced the user experience by engaging light, sound, and touch effect.
Technavio’s analysts forecast the global haptics market to grow at a CAGR of 15.77% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global haptics market for 2017-2021. To calculate the market size, the report considers the revenue generated by devices that use haptics.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Haptics Market 2017-2021
Technavio recognizes the following companies as the key players in the global haptics market: AAC Technologies, ALPS ELECTRIC, Atmel, and Immersion.
Other Prominent Vendors in the market are: Analog Devices, Cypress Semiconductor, Daesung, Dongwoon Anatech, Fairchild, IMAGIS, Microchip Technology, Methode Electronics, SMK, and Texas Instruments.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is evolution of smart material actuator technologies. The evolution of smart material actuator technologies, such as electrostatic, dielectric EAP, EMP, and piezo ceramic, have enabled vendors to improve the touch of a screen to emulate different textures. Electrostatic-based haptics feedback allows vibration to be felt only at specific points where the user touches the screen.”
According to the report, one driver in the market is introduction of ultrasonic haptics technology. Ultrasonic haptics technology is an advanced form of haptics technology that enables users to touch and feel virtual objects, and receive tactile feedback. Developers of the ultrasonic haptics system can deliver various haptics feedback and virtually tactile shapes via ultrasonic waves by pulsing the feedback of the ultrasonic waves or altering their modulation frequency. This technology was developed by Ultrahaptics, a start-up company, in September 2016, and the company was awarded its patent recently.
Further, the report states that one challenge in the market is slower adoption rate with the short product lifecycle. Low awareness among end-users regarding haptics and its benefits is a challenge for vendors. Automotive OEMs looking to incorporate haptics into their products are unsure if the technology will be a major differentiating factor. Haptics is not a major buying criterion for consumers, and even automotive OEMs do not market this technology extensively. The most important buying criteria for consumers include the price of the car, engine specifications, and standard features such as climate control and infotainment systems.
AAC Technologies, ALPS ELECTRIC, Atmel, Immersion, Analog Devices, Cypress Semiconductor, Daesung, Dongwoon Anatech, Fairchild, IMAGIS, Microchip Technology, Methode Electronics, SMK, and Texas Instruments.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook