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Global Haptics Market 2017-2021

Global Haptics Market 2017-2021

About Haptics

Haptics is a tactile feedback technology that reinvents the sense of touch by applying forces, vibrations, or motions to the user. Through this technology, consumers can perceive touch sensations while using electronic devices. Haptics is enabled by actuators that are embedded in the device, and it makes the user experience more physical and realistic. The use of haptics technology in controllers, joysticks, steering wheels, and video games has enhanced the user experience by engaging light, sound, and touch effect.

Technavio’s analysts forecast the global haptics market to grow at a CAGR of 15.77% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global haptics market for 2017-2021. To calculate the market size, the report considers the revenue generated by devices that use haptics.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
Technavio's report, Global Haptics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AAC Technologies
  • ALPS ELECTRIC
  • Atmel
  • Immersion
Other prominent vendors
  • Analog Devices
  • Cypress Semiconductor
  • Daesung
  • Dongwoon Anatech
  • Fairchild
  • IMAGIS
  • Microchip Technology
  • Methode Electronics
  • SMK
  • Texas Instruments
Market driver
  • Introduction of ultrasonic haptics technology
  • For a full, detailed list, view our report
Market challenge
  • Slower adoption rate with the short product lifecycle
  • For a full, detailed list, view our report
Market trend
  • Evolution of smart material actuator technologies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Haptics Market 2017-2021

Technavio recognizes the following companies as the key players in the global haptics market: AAC Technologies, ALPS ELECTRIC, Atmel, and Immersion.

Other Prominent Vendors in the market are: Analog Devices, Cypress Semiconductor, Daesung, Dongwoon Anatech, Fairchild, IMAGIS, Microchip Technology, Methode Electronics, SMK, and Texas Instruments.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is evolution of smart material actuator technologies. The evolution of smart material actuator technologies, such as electrostatic, dielectric EAP, EMP, and piezo ceramic, have enabled vendors to improve the touch of a screen to emulate different textures. Electrostatic-based haptics feedback allows vibration to be felt only at specific points where the user touches the screen.”

According to the report, one driver in the market is introduction of ultrasonic haptics technology. Ultrasonic haptics technology is an advanced form of haptics technology that enables users to touch and feel virtual objects, and receive tactile feedback. Developers of the ultrasonic haptics system can deliver various haptics feedback and virtually tactile shapes via ultrasonic waves by pulsing the feedback of the ultrasonic waves or altering their modulation frequency. This technology was developed by Ultrahaptics, a start-up company, in September 2016, and the company was awarded its patent recently.

Further, the report states that one challenge in the market is slower adoption rate with the short product lifecycle. Low awareness among end-users regarding haptics and its benefits is a challenge for vendors. Automotive OEMs looking to incorporate haptics into their products are unsure if the technology will be a major differentiating factor. Haptics is not a major buying criterion for consumers, and even automotive OEMs do not market this technology extensively. The most important buying criteria for consumers include the price of the car, engine specifications, and standard features such as climate control and infotainment systems.

Companies Mentioned

AAC Technologies, ALPS ELECTRIC, Atmel, Immersion, Analog Devices, Cypress Semiconductor, Daesung, Dongwoon Anatech, Fairchild, IMAGIS, Microchip Technology, Methode Electronics, SMK, and Texas Instruments.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Basic working of haptics technology
      • Table Evolution of haptics technology
  • Market landscape
    • Market overview
      • Table Global haptics market segmentation
    • Market size and forecast of global haptics market
      • Table Global haptics market ($ billions)
      • Table Smart watches incorporating haptics
      • Table Smart bands incorporating haptics
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Market overview
      • Table Global haptics market by application 2016-2021 (% share of revenue)
    • Global haptics market in consumer electronics devices
      • Table Global haptics market by consumer electronics devices segment 2016-2021 ($ billions)
      • Table Global haptics market by smartphone segment 2016-2021 ($ billions)
      • Table Global haptics market by wearables segment 2016-2021 ($ billions)
      • Table Global haptics market by gaming consoles segment 2016-2021 ($ billions)
      • Table Global haptics market by tablets segment 2016-2021 ($ billions)
    • Global haptics market in automotive
      • Table Global haptics market by automotive segment 2016-2021 ($ billions)
  • Market segmentation by component
    • Global haptics market segmentation by component
      • Table Global haptics market segmentation by components 2016-2021 (% share of revenue)
    • Actuators
      • Table Global haptics market by actuators segment 2016-2021 ($ billions)
      • Table Types of actuators used in haptics
      • Table Actuator types and characteristics
    • Drivers and controllers
      • Table Global haptics market by drivers and controllers segment 2016-2021 ($ billions)
    • Software and technology
      • Table Global haptics market by software and technology segment 2016-2021 ($ billions)
  • Market segmentation by geography
    • Market overview
      • Table Global haptics market geographical segmentation 2016-2021 (% share of revenue)
    • APAC
      • Table Haptics market in APAC 2016-2021 ($ billions)
    • Europe
      • Table Haptics market in Europe 2016-2021 ($ billions)
    • America
      • Table Haptics market in America 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of haptics on battery consumption for three popular applications (% of battery capacity consumed)
  • Market trends
    • Evolution of smart material actuator technologies
    • Emergence of ultrahaptics
    • Integration of haptics with driver-state monitoring systems
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • AAC Technologies
    • ALPS ELECTRIC
    • Atmel
    • Immersion
    • Other prominent vendors
      • Table Prominent vendors in global haptics market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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