About Hand Blender
Blenders, used for mixing and blending food ingredients, are of two types: hand blenders and standard or countertop blenders. Blenders are used at home as well as commercial kitchens for various purposes such as:
Technavio Announces the Publication of its Research Report – Global Hand Blender Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Hand Blender Market: Braun, Breville, Cuisinart, and Philips.
Other Prominent Vendors in the market are: Electrolux, Esge, K-Tec, Panasonic, Russell Hobbs, Vitamix, and Whirlpool.
Commenting on the report, an analyst from Technavio’s team said: “Globally, urbanization has witnessed a steady growth. There is an increase in the emergence of cities, accommodating the shifting populace and fuelling the growth of the housing market, and also driving the demand for innovative kitchen appliances. As the rural workforce moves to cities, the development of infrastructure intensifies to house the incoming population. It can lead to an increase in disposable income, putting consumers in a better financial position to spend on consumer appliances, especially those which provide ease in cooking and support better eating and lifestyle habits.”
According to the report, the rise in the number of working women has led to an increase in disposable income in dual-income households and a change in lifestyle. Increasingly busy schedules in women's personal and professional lives have resulted in the emergence of time and energy-saving home appliances such as hand blenders. Therefore, the increase in employment rates of women is contributing to the growth of the global hand blender market.
Further, the report states that counterfeit products are copies of more expensive original products and are manufactured to take advantage of the market value and brand name of real products. The key factor that encourages the production of such counterfeit products is the low production costs. This maligns the image of the original companies whose products are being copied and sold. They may lose the consumers’ trust, which can inhibit the growth of the market.
Braun, Breville, Cuisinart, Philips, Electrolux, Esge, K-Tec, Panasonic, Russell Hobbs, Vitamix, Whirlpool.