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Global Hair Spray Market 2016-2020

Global Hair Spray Market 2016-2020

About Hair Sprays

Hair sprays comprise volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging sprays are some of the new products that have gained considerable consumer interest in recent years.

Technavio’s analysts forecast the global thoracic surgery market to grow at a CAGR of 19.1% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair sprays market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of hair spray products to individual customers in the global market. The market is divided into the following segments based on geography:

  • Americas
  • Europe
  • APAC
  • MEA
Technavio's report, Global Hair Spray Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Kao
  • L'Oréal
  • Procter & Gamble
  • Shiseido
  • Unilever
Other prominent vendors
  • Amway
  • Avon Products
  • Cadiveu Professional USA
  • Chatters Canada
  • Combe
  • Conair
  • Edgewell Personal Care
  • Estée Lauder
  • Godrej Consumer Products
  • Helen of Troy Limited
  • Johnson & Johnson
  • Mary Kay
  • O Boticário
  • Revlon
  • Tom's of Maine
  • Toni & Guy
  • World Hair Cosmetics
Market driver
  • Increase in demand for male grooming products
  • For a full, detailed list, view our report
Market challenge
  • Threat from counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Increasing internet and smartphone penetration leading to growth in e-commerce
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Hair Spray Market 2016-2020

Technavio recognizes the following companies as the key players in the global hair spray market: Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, and Unilever.

Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, and World Hair Cosmetics (Asia).

Commenting on the report, an analyst from Technavio’s team said: “The use of social media marketing will be a key trend for this market. Social media plays a pivotal role in increasing product awareness. Consumers today are more engaged in social networking and blogs, and vendors therefore prefer to use social media to increase awareness and promote their products. Facebook, Twitter, Instagram, and YouTube are powerful social media for product promotion. Successful social media campaigns for hair care products include Procter & Gamble's "Tressed Out" and "We're All Out" for Clairol Nice 'n Easy, Henkel's "Hairy Facts Contest" and "Schwarzkopf Search for Australia's Most Beautiful Hair" for Schwarzkopf Professionals, and L'Oréal's "4,100 Miles 5 Tasks" for its L'Oréal Paris hair care products.”

According to the report, a significant driver spurring growth in this market is the growing demand for male grooming products. The men's grooming category is a lucrative market for all the vendors in the market. The landscape of men's styling and grooming has changed dramatically over the years. Men across the globe are becoming increasingly beauty- and image-conscious. The male grooming segment is expanding from traditional shaving products, deodorants, and basic bath and hair care products to premium ones, including hair styling products, concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products.

Further, the report states that threat from counterfeit products will pose a significant threat for the vendors in this market. Over the past few years, counterfeits of leading hair care brands have flooded the market. These products are priced lower than the ones they imitate in order to attract customers. Their primary intention is to attract consumers with their lower price offerings. The counterfeit products are, therefore, causing a considerable dent in the market shares of leading popular brands. However, these products may be contaminated and are also made using cheaper ingredients to bring down costs; as they are usually not tested for safety, they can be harmful for use.

Companies Mentioned

Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, Unilever, Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, World Hair Cosmetics (Asia)

  • Executive summary
    • Highlights
      • Table Differentiating factors of market
      • Table Consumer insights
      • Table Market opportunity
      • Table Criteria for beauty brands to select a particular retailer
      • Table Merchandising management for beauty retailers
      • Table Market entry barriers
  • Scope of the report
    • Market overview
    • Key-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Economic indicators
    • Global economic indicators
      • Table World: Key economic indicators 2014
      • Table World population 2009-2014 (billions of people)
      • Table World GDP per capita 2009-2014 ($)
      • Table Global employment-to-population ratio 2009-2014
      • Table World internet penetration rate 2009-2014
      • Table World mobile cellular subscription rate 2009-2014
  • Market landscape
    • Market overview
      • Table Global BPC market by product 2015 ($ billions)
      • Table Global BPC market by product 2015 (% share of revenue)
      • Table Hair care products
      • Table Global hair care market 2015-2020 ($ billions)
      • Table Global hair care market by product category 2015 (% share of revenue)
      • Table Global shampoo market 2015-2020 ($ billions)
      • Table Global hair styling products market 2015-2020 ($ billions)
    • Market size and forecast
      • Table Global hair spray market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Global hair spray market by product category
      • Table Global hair spray market by product category 2015 and 2020
      • Table Global hair spray market by product category 2015-2020 ($ billions)
    • Global hair styling spray market
      • Table Global hair styling spray market 2015-2020 ($ billions)
    • Global dry shampoo market
      • Table Global dry shampoo market 2015-2020 ($ billions)
  • Geographical segmentation
    • Table Geographical segmentation of market by revenue 2015 and 2020
    • Table Geographical segmentation of market by revenue 2015-2020 ($ billions)
    • Hair spray market in the Americas
      • Table Hair spray market in the Americas 2015-2020 ($ billions)
    • Hair spray market in Europe
      • Table Hair spray market in Europe 2015-2020 ($ billions)
    • Hair spray market in APAC
      • Table Hair spray market in APAC 2015-2020 ($ billions)
    • Hair spray market in MEA
      • Table Hair spray market in MEA 2015-2020 ($ millions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by revenue share 2015
    • US
      • Table Hair spray market in the US: Key influencing factors
      • Table Hair spray market in the US 2015-2020 ($ millions)
      • Table Aging population in the US 2009-2014 (% of total population)
    • Japan
      • Table Hair spray market in Japan: Key influencing factors
      • Table Hair spray market in Japan 2015-2020 ($ millions)
      • Table Aging population in Japan 2009-2014 (% of total population)
    • Brazil
      • Table Hair spray market in Brazil: Key influencing factors
      • Table Hair spray market in Brazil 2015-2020 ($ millions)
    • UK
      • Table Hair spray market in the UK: Key influencing factors
      • Table Hair spray market in the UK 2015-2020 ($ millions)
  • Market drivers
    • Product innovation through technological advancement
    • Increase in demand for male grooming products
    • Well-established organized retail sector in developed countries
    • Rise in demand for anti-aging products
      • Table Aging population worldwide (% of total population)
    • Greater product differentiation
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from counterfeit products
    • Risk of exposure to toxic chemicals
    • Threat from professional beauty care services
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Use of natural ingredients
    • Increased internet and smartphone penetration leading to growth in e-commerce
      • Table World internet users 2008-2014 (millions of people)
      • Table World internet penetration rate 2008-2014 (% of total population)
      • Table Online retail market in the US 2015-2020 ($ billions)
    • Use of social media marketing
      • Table Social media users globally in 2015 (millions of people)
    • Introduction of products with added value
    • Rise in number of private label brands and smaller manufacturers
    • Vendor partnerships with salons
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of key vendors
      • Table Comparison of operating margins FY2015
      • Table Sales growth comparison 2014-2015
    • Henkel
      • Table Henkel: Business segmentation by revenue 2015
      • Table Henkel: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2015
    • Kao
      • Table Kao: Business segmentation by revenue 2015
      • Table Kao: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Kao: Geographical segmentation by revenue 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • Procter & Gamble
      • Table Procter & Gamble: Business segmentation by revenue 2015
      • Table Procter & Gamble: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Procter & Gamble: Geographical segmentation by revenue 2015
    • Shiseido
      • Table Shiseido: Business segmentation by revenue by 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Shiseido: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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