Global Hair Spray Market 2016-2020
About Hair Sprays
Hair sprays comprise volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging sprays are some of the new products that have gained considerable consumer interest in recent years.
Technavio’s analysts forecast the global thoracic surgery market to grow at a CAGR of 19.1% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global hair sprays market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of hair spray products to individual customers in the global market. The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Hair Spray Market 2016-2020
Technavio recognizes the following companies as the key players in the global hair spray market: Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, and Unilever.
Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, and World Hair Cosmetics (Asia).
Commenting on the report, an analyst from Technavio’s team said: “The use of social media marketing will be a key trend for this market. Social media plays a pivotal role in increasing product awareness. Consumers today are more engaged in social networking and blogs, and vendors therefore prefer to use social media to increase awareness and promote their products. Facebook, Twitter, Instagram, and YouTube are powerful social media for product promotion. Successful social media campaigns for hair care products include Procter & Gamble's "Tressed Out" and "We're All Out" for Clairol Nice 'n Easy, Henkel's "Hairy Facts Contest" and "Schwarzkopf Search for Australia's Most Beautiful Hair" for Schwarzkopf Professionals, and L'Oréal's "4,100 Miles 5 Tasks" for its L'Oréal Paris hair care products.”
According to the report, a significant driver spurring growth in this market is the growing demand for male grooming products. The men's grooming category is a lucrative market for all the vendors in the market. The landscape of men's styling and grooming has changed dramatically over the years. Men across the globe are becoming increasingly beauty- and image-conscious. The male grooming segment is expanding from traditional shaving products, deodorants, and basic bath and hair care products to premium ones, including hair styling products, concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products.
Further, the report states that threat from counterfeit products will pose a significant threat for the vendors in this market. Over the past few years, counterfeits of leading hair care brands have flooded the market. These products are priced lower than the ones they imitate in order to attract customers. Their primary intention is to attract consumers with their lower price offerings. The counterfeit products are, therefore, causing a considerable dent in the market shares of leading popular brands. However, these products may be contaminated and are also made using cheaper ingredients to bring down costs; as they are usually not tested for safety, they can be harmful for use.
Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, Unilever, Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, World Hair Cosmetics (Asia)