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Global Hair Shampoo Market 2016-2020

About the Hair Shampoo

Hair shampoos include those that are developed to address particular hair issues like split ends, dry hair, and frizzy hair. The need for healthy, lustrous, and well-groomed hair influences the purchasing decision of most consumers. In 2014, Herbal Essence launched its Herbal Essences Naked Volume Collection, which consists of shampoo, conditioner, dry shampoo, leave-in conditioner, and hairspray. Such innovative product offerings in this sphere will fuel the growth of the market in the coming years.

Technavio’s analysts forecast the global hair shampoo market to grow at a CAGR of 1.87% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair shampoo market for 2016-2020. For calculating the market size, the report considers revenue generated through the retail sales of hair shampoo. The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Hair Shampoo Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Kao
  • L'Oréal
  • P&G
  • Unilever
Other prominent vendors
  • Avon
  • Cadiveu Professional USA
  • Chatters Canada
  • Combe
  • Conair
  • Estée Lauder
  • Godrej Consumer Products
  • Johnson & Johnson
  • Revlon
  • Shiseido
  • Toni & Guy
  • World Hair Cosmetics (Asia)
Market driver
  • Rising frequency of shampoo use
  • For a full, detailed list, view our report
Market challenge
  • Availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Vendors' tie-ups with salons
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Hair Shampoo Market 2016-2020

Technavio recognizes the following companies as the key players in the global hair shampoo market: Henkel, Kao, L'Oréal, P&G, and Unilever.

Other Prominent Vendors in the market are: Avon, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, Toni & Guy, and World Hair Cosmetics.

Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is vendor tie-ups with salons. Marketers of hair shampoos are now targeting professional salons to reach their end-users. In 2014, P&G's Wella Professionals Koleston Perfect was used by more than 100,000 salons for their hairdressing services. Companies are now even coming up with their own professional salon products. Some of the popular salon products are L'Oréal Professionnel by L'Oréal, Wella Professionals by P&G and Schwarzkopf Professional by Henkel.”

According to the report, a key growth driver is the rising frequency of shampoo use. The global hair care products market is dominated by the hair shampoo segment, which accounted for 33% of the market in 2015. Because of the rapid increase in hair-related issues and pollution, most people prefer to shampoo their hair on alternate days or on a daily basis. In the US alone, almost 8.2% of the consumers used shampoos 12 or more times a week in 2011, which increased to 8.6% in 2015. Similarly, 19.8% of the consumers used shampoo 8-9 times a week in the US, which increased to 23.05% in 2015. This rapid increase in the frequency of shampoo use is, therefore, resulting in more consumption, and subsequently, to the growth of the market.

Further, the report states that one challenge that could restrict market growth is the existence of counterfeit products. Over the past few years, the influx of counterfeits of leading global hair shampoo brands has increased manifold. These products are available at lower price points than the original products they imitate. In addition to impacting the brand image of the established vendors, counterfeit products tend to limit the optimal penetration of genuine products. They are also mostly made from cheaper ingredients and lead to harmful side effects like hair loss and scalp problems. APAC has a considerable presence of counterfeit hair care products, including hair shampoo, which may negatively affect the growth potential of active vendors in the region.

Technavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit- http://www.technavio.com/industries/cosmetics-and-toiletry

Companies Mentioned

Henkel, Kao, L'Oréal, P&G, Unilever, Avon, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, Toni & Guy, World Hair Cosmetics.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global hair care products market: Overview
      • Table Global hair care products market by product type 2015 (%)
    • Global hair care products market
      • Table Global hair care products market 2015-2020 ($ billions)
    • Global hair shampoo market
      • Table Global hair shampoo market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global hair shampoo market by product type 2015
    • Global health shampoo market
      • Table Global health shampoo market 2015-2020 ($ billions)
    • Global anti-dandruff shampoo market
      • Table Global anti-dandruff shampoo market 2015-2020 ($ billions)
    • Global herbal shampoo market
      • Table Global herbal shampoo market 2015-2020 ($ billions)
  • Geographical segmentation
    • Table Global hair shampoo market by geography 2015
    • Table Global hair shampoo market by geography 2020
    • Table Global hair shampoo market by geography 2015-2020
    • Table Hair shampoo market in Americas 2015-2020 ($ billions)
    • Table Hair shampoo market in EMEA 2015-2020 ($ billions)
    • Table Hair shampoo market in APAC 2015-2020 ($ billions)
  • Key leading countries
    • Table Hair shampoo market in Brazil
    • Table Hair shampoo market in China
    • Table Hair shampoo market in India
    • Table Hair shampoo market in the US
    • Table Hair shampoo market in Japan
  • Market drivers
    • Increasing disposable income of emerging middle-class population
    • Rising frequency of shampoo use
    • Growing demand for specialized products
    • Technological advances and product innovation
    • Celebrity endorsements
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from counterfeit products
    • Trade barriers and regulations
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • E-tailing and social media marketing
    • Demand for natural and organic shampoos
    • Vendors' partnerships with salons
    • Rise in demand for men's shampoo
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Henkel
      • Table Henkel: Business segmentation by revenue 2015
      • Table Henkel: Business segmentation by revenue 2014 and 2015 ($ billions41)
      • Table Henkel: Geographical segmentation by revenue 2015
    • Kao
      • Table Kao: Business segmentation by revenue 2015
      • Table Kao: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Kao: Geographical segmentation by revenue 2015
      • Table Kao: Product portfolio
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
      • Table L'Oréal: Product portfolio
    • P&G
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
      • Table P&G: Product portfolio
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
      • Table Unilever: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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