About the Hair Shampoo
Hair shampoos include those that are developed to address particular hair issues like split ends, dry hair, and frizzy hair. The need for healthy, lustrous, and well-groomed hair influences the purchasing decision of most consumers. In 2014, Herbal Essence launched its Herbal Essences Naked Volume Collection, which consists of shampoo, conditioner, dry shampoo, leave-in conditioner, and hairspray. Such innovative product offerings in this sphere will fuel the growth of the market in the coming years.
Technavio’s analysts forecast the global hair shampoo market to grow at a CAGR of 1.87% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global hair shampoo market for 2016-2020. For calculating the market size, the report considers revenue generated through the retail sales of hair shampoo. The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Hair Shampoo Market 2016-2020
Technavio recognizes the following companies as the key players in the global hair shampoo market: Henkel, Kao, L'Oréal, P&G, and Unilever.
Other Prominent Vendors in the market are: Avon, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, Toni & Guy, and World Hair Cosmetics.
Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is vendor tie-ups with salons. Marketers of hair shampoos are now targeting professional salons to reach their end-users. In 2014, P&G's Wella Professionals Koleston Perfect was used by more than 100,000 salons for their hairdressing services. Companies are now even coming up with their own professional salon products. Some of the popular salon products are L'Oréal Professionnel by L'Oréal, Wella Professionals by P&G and Schwarzkopf Professional by Henkel.”
According to the report, a key growth driver is the rising frequency of shampoo use. The global hair care products market is dominated by the hair shampoo segment, which accounted for 33% of the market in 2015. Because of the rapid increase in hair-related issues and pollution, most people prefer to shampoo their hair on alternate days or on a daily basis. In the US alone, almost 8.2% of the consumers used shampoos 12 or more times a week in 2011, which increased to 8.6% in 2015. Similarly, 19.8% of the consumers used shampoo 8-9 times a week in the US, which increased to 23.05% in 2015. This rapid increase in the frequency of shampoo use is, therefore, resulting in more consumption, and subsequently, to the growth of the market.
Further, the report states that one challenge that could restrict market growth is the existence of counterfeit products. Over the past few years, the influx of counterfeits of leading global hair shampoo brands has increased manifold. These products are available at lower price points than the original products they imitate. In addition to impacting the brand image of the established vendors, counterfeit products tend to limit the optimal penetration of genuine products. They are also mostly made from cheaper ingredients and lead to harmful side effects like hair loss and scalp problems. APAC has a considerable presence of counterfeit hair care products, including hair shampoo, which may negatively affect the growth potential of active vendors in the region.
Technavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit- http://www.technavio.com/industries/cosmetics-and-toiletry
Henkel, Kao, L'Oréal, P&G, Unilever, Avon, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, Toni & Guy, World Hair Cosmetics.
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