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Global Hair Serum Market 2016-2020

Global Hair Serum Market 2016-2020

About Hair Serum Market

Based on product type, the market has been segmented into the following categories:

  • Hair styling serums
  • Hair treatment serums
Technavio’s analysts forecast the global hair serum market to grow at a CAGR of 5.29% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair serum market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of hair serum to individual customers.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Hair Serum Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Kao
  • L'Oréal
  • P&G
  • Unilever
Other prominent vendors
  • Amka Products
  • Avon
  • Fantasia
  • Giovanni Cosmetics
  • Mirta de Perales
Market driver
  • Increasing importance of vitamin and mineral fortified hair serums
  • For a full, detailed list, view our report
Market challenge
  • Cultural and pricing barriers
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for scalp serums
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Hair Serum Market 2016-2020

Technavio recognizes the following companies as the key players in the global hair serum market: Henkel, Kao, L'Oréal, P&G, and Unilever.

Other Prominent Vendors in the market are: Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Perales.

Commenting on the report, an analyst from Technavio’s team said: “A trend in the market is the rising demand for polishing hair serums. These serums help in hair styling and repel humidity for glossy hair. John Frieda Frizz Ease Polishing Serum is an example of a polishing serum available in the market. The product is formulated with a unique blend of silicones and combined with silk proteins. The Kérastase Touche Finale Polishing Serum is yet another example of a product that can control frizz and impart shine to the hair, and it can be used for all hair types. The product has a polishing effect, UV filter, and provides anti-frizz and humidity protection.”

According to the report, increasing importance of vitamin and mineral fortified hair serums will be a key driver for market growth. Global warming has brought about a rise in temperature all across the globe. As such, harmful UV rays have become successful in gaining the limelight in the global cosmetics market at large, mostly because excessive exposure to UV rays might result in multiple skin and hair issues. For instance, UV rays tend to weaken hair follicles, which makes hair dry and results in hair fall and thinning of hair. The rising concerns related to such hair issues have been a driving force behind the increasing sales of hair serums, as these products claim to help in enriching the health and quality of hair. In line with this, the adoption of vitamin and mineral forfeited hair serum products is increasing rapidly, as these are considered to promote healthy hair growth. Iron and zinc are the two elements that promote healthy hair growth.

Further, the report states that tax implications will be a challenge for the market. Tax structures of countries often have an adverse effect on a market’s growth. Rising import duties often affect the growth of a market. The tax implications are relatively more apparent in upcoming markets for the market at large. For instance, in Brazil, a new tax policy levied in May 2015 affected the pricing of cosmetics products and increased the price of the products by over 20%. To that end, L'Oréal increased the pricing of its color cosmetics products by 15%-20%.



Companies Mentioned

Henkel, Kao, L'Oréal, P&G, Unilever, Amka Products, Avon, Fantasia, Giovanni Cosmetics, Mirta de Perales.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key regions
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Global cosmetic serum market
  • Market landscape
    • Global hair serum market
      • Table Global hair serum market 2015-2020 ($ billions)
      • Table Advantages of hair serum
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Global hair serum market by distribution channel
      • Table Market segmentation by distribution channel
      • Table Global hair serum market by distribution channel 2015
      • Table Analysis of different retail formats based on key parameters
  • Market segmentation by product
    • Global hair serum market by product type
      • Table Global hair serum market by product type 2015 and 2020
    • Global hair styling serum market
      • Table Global hair styling serum market 2015-2020 ($ billions)
      • Table Global hair styling serum market by products 2015
    • Global hair treatment serum market
      • Table Global hair treatment serum market 2015-2020 ($ billions)
      • Table Global hair treatment serum market by product 2015
  • Geographical segmentation
    • Global hair serum market by geography
      • Table Global hair serum market by geography 2015 and 2020 (% share)
    • Hair serum market in the Americas
      • Table Hair serum market in the Americas 2015-2020 ($ billions)
    • Hair serum market in Europe
      • Table Hair serum market in Europe 2015-2020 ($ billions)
    • Hair serum market in APAC
      • Table Hair serum market in APAC 2015-2020 ($ billions)
    • Hair serum market in MEA
      • Table Hair serum market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • US
    • Japan
    • Brazil
    • China
    • UK
  • Market drivers
    • Increasing importance of vitamin and mineral fortified hair serums
    • Customized products for the assorted needs of consumers based on different cultures, hair types, and regions
      • Table Few hair serums catering to various hair types
    • Impact of packaging
    • Use of Fair Trade ingredients and natural products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Tax implications
      • Table Comparison of import regulations 2014
    • Cultural and pricing barriers
    • Patent infringement issues
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Different forms of hair serums and polishing serums
    • Increasing demand for scalp serums
    • Rise in demand for hair serums made specifically for men
    • Sales of hair serums through salons
  • Vendor landscape
    • Competitive analysis
    • Comparative analysis of key vendors
      • Table Key vendor's sales 2015
      • Table Comparison of sales growth 2014-2015 (%)
  • Key vendor analysis
    • Henkel
    • Kao
    • L'Oréal
    • P&G
    • Unilever
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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