Global Hair Serum Market 2016-2020
About Hair Serum Market
Based on product type, the market has been segmented into the following categories:
Technavio Announces the Publication of its Research Report – Global Hair Serum Market 2016-2020
Technavio recognizes the following companies as the key players in the global hair serum market: Henkel, Kao, L'Oréal, P&G, and Unilever.
Other Prominent Vendors in the market are: Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Perales.
Commenting on the report, an analyst from Technavio’s team said: “A trend in the market is the rising demand for polishing hair serums. These serums help in hair styling and repel humidity for glossy hair. John Frieda Frizz Ease Polishing Serum is an example of a polishing serum available in the market. The product is formulated with a unique blend of silicones and combined with silk proteins. The Kérastase Touche Finale Polishing Serum is yet another example of a product that can control frizz and impart shine to the hair, and it can be used for all hair types. The product has a polishing effect, UV filter, and provides anti-frizz and humidity protection.”
According to the report, increasing importance of vitamin and mineral fortified hair serums will be a key driver for market growth. Global warming has brought about a rise in temperature all across the globe. As such, harmful UV rays have become successful in gaining the limelight in the global cosmetics market at large, mostly because excessive exposure to UV rays might result in multiple skin and hair issues. For instance, UV rays tend to weaken hair follicles, which makes hair dry and results in hair fall and thinning of hair. The rising concerns related to such hair issues have been a driving force behind the increasing sales of hair serums, as these products claim to help in enriching the health and quality of hair. In line with this, the adoption of vitamin and mineral forfeited hair serum products is increasing rapidly, as these are considered to promote healthy hair growth. Iron and zinc are the two elements that promote healthy hair growth.
Further, the report states that tax implications will be a challenge for the market. Tax structures of countries often have an adverse effect on a market’s growth. Rising import duties often affect the growth of a market. The tax implications are relatively more apparent in upcoming markets for the market at large. For instance, in Brazil, a new tax policy levied in May 2015 affected the pricing of cosmetics products and increased the price of the products by over 20%. To that end, L'Oréal increased the pricing of its color cosmetics products by 15%-20%.
Henkel, Kao, L'Oréal, P&G, Unilever, Amka Products, Avon, Fantasia, Giovanni Cosmetics, Mirta de Perales.