Global Hair Care Market 2015-2019
Market analysis of hair colors
Technavio's market research analyst predicts the global hair care market to grow at a CAGR of around 3% during the forecast period. The growing number of fashion conscious consumers and the rise in male grooming are driving the growth of the hair care market globally. The increase in the aging population in developed nations such as the US, the UK, Canada, Germany, China, and Japan has also boosted the sales of hair care products.
The growth of organized retail is also expected to drive the growth of the market during the forecast period. Hair care products are exclusively kept on separate shelves in the beauty and personal care sections in the retail stores. For instance, Wal-Mart, one of the largest organized retail chains in the world, contributed 14% of P&G's net revenue during 2014.
Product segmentation and analysis of the hair care market
Hair styling products
Shampoos accounted for 34% of the market share during 2014 and is expected to reach a market value of around USD 28 billion by 2019. The report predicts Brazil, China, and India to be the fastest-growing region in the shampoo segment during the forecast period.
Geographical segmentation and analysis of the global hair care market
The Americas were the largest revenue contributor during 2014 with a market share of around 37%. The developed economy and changing consumption pattern in this region are primarily driving the market. The aging population has also contributed to the growth of this region as a result of the early adoption of hair colors and dyes. The US is the largest market in this region with a revenue share of around 15%.
Competitive landscape and key vendors
The competition in the global hair care market is intense with the leading vendors competing on the basis of product offerings. During 2014, the key vendors contributed nearly 44% of the global revenue.
The key vendors in the market are:
Other vendors in the market include Avon Products, Cadiveu Professional, Chatters Canada, Combe, Conair, EstÃ©e Lauder, Godrej, Johnson & Johnson, Revlon, Shiseido, Toni & Guy Hairdressing, and World Hair Cosmetics.
Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the global hair care market?
What are the key market trends impacting the growth of the global hair care market?
What are the challenges to market growth?
Who are the key vendors in the hair care market?
What are the market opportunities and threats faced by the vendors in the hair care market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
What are the key outcomes of the five forces analysis of the global hair care market?
Technavio also offers customization on reports based on specific client requirement.
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Technavio Announces the Publication of its Research Report – Global Hair Care Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Hair Care Market: L'Oréal, P&G, Henkel, Kao and Unilever
Other Prominent Vendors in the market are: Avon Products, Cadiveu Professional, Chatters Canada, Combe, Conair, Estée Lauder, Godrej, Johnson & Johnson, Revlon, Shiseido, Toni & Guy Hairdressing, and World Hair Cosmetics.
Commenting on the report, an analyst from Technavio’s team said: “3D technology is one of the best innovations of the 21st century. This technology has been applied in almost every industry. The global hair color market has also benefited from this technology. Consumers are also inspired by this application. These 3D color services can provide a 3D view of the color applied to hair. On applying 3D color, hair pops in different dimensions. Some of the 3D hair colorants available in the market are Clairol 3D Color, Wella Professionals Illumina Color by P&G, and L'Oréal Paris Féria by L'Oréal.”
According to the report, the perception about the usage of hair care products has changed among the male consumers. The increasing consciousness of male consumers about their appearance and grooming is driving the hair care market globally.
Further, the report states that the growing health consciousness of consumers has become a challenge for the hair care marketers.
L'Oréal, P&G, Henkel, Kao, Unilever, Avon Products, Cadiveu Professional, Chatters Canada, Combe, Conair, Estée Lauder, Godrej, Johnson & Johnson, Revlon, Shiseido, Toni & Guy Hairdressing, and World Hair Cosmetics.