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Global Hair Care Market 2019-2023

Global Hair Care Market 2019-2023

About Hair Care

Personal care products are used for washing/cleaning, conditioning, coloring, scalp and hair fall protection, and styling of hair have been considered as hair care products.

Technavio’s analysts forecast the Global Hair Care Market to grow at a CAGR of 3.30% during the period 2019-2023.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair care market. To calculate the market size, the report considers the revenue generated from the sales of hair care products through offline and online channel.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global hair care market 2019-2023, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Kao Corporation
  • L'Oréal
  • Procter & Gamble
  • Unilever
Market driver
  • Innovation and portfolio extension leading to product premiumization
  • For a full, detailed list, view our report
Market challenge
  • Competition from local and unorganized players
  • For a full, detailed list, view our report
Market trend
  • Introduction of products with added value proposition
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2023 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care products market
      • Table Segments of global beauty and personal care products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Shampoo - Market size and forecast 2018-2023
      • Table Shampoo - Market size and forecast 2018-2023 ($ billions)
      • Table Shampoo - Year-over-year growth 2019-2023 (%)
    • Hair color - Market size and forecast 2018-2023
      • Table Hair color - Market size and forecast 2018-2023 ($ billions)
      • Table Hair color - Year-over-year growth 2019-2023 (%)
    • Conditioner - Market size and forecast 2018-2023
      • Table Conditioner - Market size and forecast 2018-2023 ($ billions)
      • Table Conditioner - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ billions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ billions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ billions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rise in online sales of hair care products
      • Table Factors driving growth of online sales
    • Increasing demand for natural and organic haircare products
      • Table Natural hair care products
    • Introduction of products with added value proposition
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
      • Table Factors contributing to the growth of global hair care market
      • Table Key vendors: Comparative analysis of revenue, product portfolio, and geographical presence
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Henkel
      • Table Henkel - Vendor overview
      • Table Henkel - Business segments
      • Table Henkel - Organizational developments
      • Table Henkel – Geographical focus
      • Table Henkel - Segment focus
      • Table Henkel - Key offerings
    • Kao Corporation
      • Table Kao Corporation - Vendor overview
      • Table Kao Corporation - Business segments
      • Table Kao Corporation - Organizational developments
      • Table Kao Corporation – Geographical focus
      • Table Kao Corporation - Segment focus
      • Table Kao Corporation - Key offerings
    • L'Oréal
      • Table L'Oréal - Vendor overview
      • Table L'Oréal - Business segments
      • Table L'Oréal - Organizational developments
      • Table L'Oréal – Geographical focus
      • Table L'Oréal - Segment focus
      • Table L'Oréal - Key offerings
    • Procter & Gamble
      • Table Procter & Gamble – Vendor overview
      • Table Procter & Gamble – Business segments
      • Table Procter & Gamble – Organizational developments
      • Table Procter & Gamble – Geographical focus
      • Table Procter & Gamble – Segment focus
      • Table Procter & Gamble – Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever – Geographical focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
      • Table List of abbreviations
  • Explore Technavio

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