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Global Hair and Body Mist Market 2016-2020

Global Hair and Body Mist Market 2016-2020

About Global Hair and Body Mist Market

The global hair and body mist market will grow at a gradual rate over the forecast period. Although the market will be affected by a slowdown in demand in key countries like the US, Germany, the UK, France, Italy, Spain, and Japan as they near maturity, this will be offset by a strengthening of demand in developing countries such as Brazil, India, Malaysia, and China. The growth potential is higher in these emerging markets because of the increasing purchasing power of their growing middle-class population and high population density. More than one-and-a-half billion people in APAC will enter the middle-income class over the next ten years. Consumer purchasing power in the region is also increasing because of the rise in personal disposable income, which is growing at a rate much higher than that of developed countries. In 2015, personal annual disposable income increased by 7.01% in China and 8.61% in India, whereas it grew by 2.07% in Germany and 1.29% in France.

Technavio’s analysts forecast the global hair and body mist market to grow at a CAGR of 7.92% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair and body mist market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of hair and body mist products to individual customers in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Hair and Body Mist Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Chanel
  • Estée Lauder
  • L Brands
  • L’Oréal
  • LVMH
  • Shiseido
Other prominent vendors
  • Amway
  • Avon Products
  • Burberry
  • Cadiveu Professional USA
  • Chatters Canada
  • Combe
  • Conair
  • Coty
  • Edgewell Personal Care
  • Henkel
  • Godrej Consumer Products
  • Helen of Troy
  • Johnson & Johnson
  • Kao
  • Marchesa
  • Mary Kay
  • O Boticário
  • Procter & Gamble
  • Revlon
  • Tom's of Maine
  • Unilever
  • World Hair Cosmetics
Market driver
  • Rise in demand for private-label and niche brands
  • For a full, detailed list, view our report
Market challenge
  • Global beauty brands losing shelf space in up-market department stores
  • For a full, detailed list, view our report
Market trend
  • Increase in demand for hair perfumes as hair styling products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Hair and Body Mist Market 2016-2020

Technavio recognizes the following companies as the key players in the global hair and body mist market: Chanel, Estée Lauder, L Brands, L’Oréal, LVMH, and Shiseido.

Other Prominent Vendors in the market are: Amway, Avon Products, Burberry, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Kao, Marchesa, Mary Kay, O Boticário, Procter & Gamble, Revlon, Tom's of Maine, Unilever, and World Hair Cosmetics.

Commenting on the report, an analyst from Technavio’s team said: “Growth in sales of men’s hair care products will be a key trend for market growth. The global hair care market has a significant impact on the global hair mist market, as hair mist falls under the subcategory of hair styling products which accounted for 16.5% of the $81.16 billion hair care market in 2015. Though the global hair care market is largely dominated by the women’s category of hair care products, the higher like-for-like growth opportunity came from the men’s category during the period 2010-2015. The men’s hair care sales grew by an AAGR close to 6% during the historical periods whereas the women’s segment increased by an AAGR close to 3% during the same period. The major demand in the men’s category is coming from the hair colorants and hair styling products, accounting for close to 50% of the men’s hair care revenue.”

According to the report, one of the key drivers for market growth will be growing channels for product distribution. Considering factors such as convenience and easy on-the-go shopping experiences, consumers are now increasingly purchasing beauty products online. To fulfil consumer requirements, a growing number of beauty marketers are embracing the online platform. Beauty marketers are also increasingly adopting an omni-channel strategy. In the wake of prevailing competition, beauty marketers are integrating their online and offline operations to provide hassle-free shopping experience to consumers. In 2015, the online sales of L’Oréal amounted to $1.44 billion, contributing 8.2% of the company’s consolidated sales.

Further, the report states that growing consumer awareness about ill-effects of synthetic ingredients will be a challenge for the market. Perfumes, body sprays, and colognes are often called fragrances. Fragrance ingredients are generally produced by chemical synthesis or derived from petroleum or natural raw materials. Some of the synthetic and petroleum ingredients like alpha-terpineol, benzaldehyde, benzyl acetate, benzyl benzoate, benzyl salicylate, coumarin, diethyl phthalate, parabens, and petroleum distillates used in fragrances have adverse health effects.

Companies Mentioned

Chanel, Estée Lauder, L Brands, L’Oréal, LVMH, Shiseido, Amway, Avon Products, Burberry, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Kao, Marchesa, Mary Kay, O Boticário, Procter & Gamble, Revlon, Tom's of Maine, Unilever, World Hair Cosmetics.

  • Executive summary
    • Highlights
      • Table Differentiating features of market
      • Table Consumer insights
      • Table Market opportunity
      • Table Criteria for beauty brands to select a particular retailer
      • Table Merchandising management for beauty retailers
      • Table Market entry barriers
  • Scope of the report
    • Market overview
      • Table Segmentation of global hair and body mist market by product
      • Table Segmentation of global hair and body mist market by geography
    • Key vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market size and forecast
      • Table Global hair and body mist market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Global hair and body mist market by product category
      • Table Global hair and body mist market by product category 2015 and 2020
      • Table Global hair and body mist market by product category 2015-2020 ($ billions)
    • Global body mist market
      • Table Global body mist market 2015-2020 ($ billions)
    • Global hair mist market
      • Table Global hair mist market 2015-2020 ($ millions)
  • Geographical segmentation
    • Geographical segmentation
      • Table Geographical segmentation of global hair and body mist market by share of revenue 2015 and 2020
      • Table Geographical segmentation of global hair and body mist market by revenue 2015- 2020 ($ billions)
      • Table Comparison of regions
    • Hair and body mist market in the Americas
      • Table Hair and body mist market in the Americas 2015-2020 ($ billions)
    • Hair and body mist market in Europe
      • Table Hair and body mist market in Europe 2015-2020 ($ billions)
    • Hair and body mist market in APAC
      • Table Hair and body mist market in APAC 2015-2020 ($ billions)
    • Hair and body mist market in MEA
      • Table Hair and body mist market in MEA 2015-2020 ($ millions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by revenue share
    • US
      • Table Hair and body mist market in the US 2015-2020 ($ millions)
      • Table GDP per capita in the US 2009-2014 ($)
      • Table Household final consumption expenditure in the US 2009-2014 (% of GDP)
    • Japan
      • Table Hair and body mist market in Japan 2015-2020 ($ millions)
      • Table GDP per capita in Japan 2009-2014 ($)
      • Table Household final consumption expenditure in Japan 2009-2014 (% of GDP)
    • Germany
      • Table Hair and body mist market in Germany 2015-2020 ($ millions)
      • Table GDP per capita in Germany 2009-2014 ($)
      • Table Household final consumption expenditure in Germany 2009-2014 (% of GDP)
    • UK
      • Table Hair and body mist market in the UK 2015-2020 ($ millions)
      • Table GDP per capita in the UK 2009-2014 ($)
      • Table Household final consumption expenditure in the UK 2009-2014 (% of GDP)
  • Market drivers
    • Portfolio extension to highlight variety, styling, and functional properties
    • Rise in demand for private-label and niche brands
    • Growing channels for product distribution
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Global beauty brands losing shelf space in up-market department stores
    • Growing consumer awareness about ill-effects of synthetic ingredients
    • Criticality of inventory management and product sourcing
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increase in use of natural and organic ingredients
    • Increase in demand for hair perfumes as hair styling products
    • Growth in sales of men's hair care products
    • Increased internet and smartphone penetration leading the growth in e-commerce
      • Table World internet users 2008-2014 (millions)
      • Table World internet penetration rate 2008-2014 (% of total population)
      • Table Online retail market in the US 2015-2020 ($ billions)
    • Use of social media marketing
      • Table Social media users worldwide 2015 (millions)
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of key vendors
      • Table Comparison of operating margins of prominent vendors FY2015
      • Table Comparison of sales growth (FY2014-FY2015)
      • Table Key vendors: Benchmarking on product offerings and geographical presence
    • Chanel
      • Table Chanel: Business segmentation
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Revenue segmentation by geography 2015
    • L Brands
      • Table L Brands: Business segmentation by revenue 2015
      • Table L Brands: Business segmentation by revenue 2014 and 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • LVMH
      • Table LVMH: Business segmentation by revenue 2015
      • Table LVMH: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table LVMH: Revenue segmentation by geography 2015
    • Shiseido
      • Table Shiseido: Business segmentation by revenue 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Shiseido: Revenue segmentation by geography 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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