Global HD TV Market 2015-2019
Market outlook of the HD TV market
An HD TV is an example of a next-generation television display technology that is characterized by high resolution and better image quality. This market is estimated to exhibit stagnant growth during the forecast period and is driven by the increase in shipments of LCD/LED TVs. The recent change in the manufacturers preference towards the production of high technology-enabled LCD and LED TVs is expected to result in this markets slow but modest CAGR of nearly 2% by 2019.
By geography, Technavio market research analysts estimate the APAC region to account for more than 44% of the total market share by 2019. In APAC, China and India are considered to be the leading countries as they are the major manufacturing hubs for ultra HD TVs. The high demand for ultra HD TVs that are manufactured locally is a significant factor that promotes market growth in this region during the forecast period.
Display-based segmentation and analysis of - OLED TV, LCD/LED TV, & others
In this market research report, analysts estimate the LCD/LED TV segment to account for the largest market share during the forecast period. The recent change in the consumers preference from plasma TVs to LCD/LED TVs is a major factor that spurs growth in this segment and results in its profound market share of more than 95% by 2019.
The market research report offers an analysis of each of the following segments and discusses its effect on the overall market growth -
Segmentation by technology and analysis of - ultra HD TV & normal HD TV
The normal HD TV segment is envisaged to be the largest market segment during the forecast period. The prospects for growth in this segment is influenced by factors like the growing preference for a clear and detailed picture quality, which results in its impressive market share of nearly 64% by 2019.
This global market research offers an analysis of each of the following segments and discusses its effect on the overall market growth -
Ultra HD TV
Normal HD TV
Competitive landscape and key vendors - LG, Panasonic
This market is extremely competitive and is characterized by the presence of numerous global and regional vendors. In this market, the vendors compete on the basis of performance, innovation, product features, quality, low cost, selling price, distribution, and financial stability to gain a competitive edge over their rivals. Additionally, the extension of product lineups by vendors is also expected to intensify the level of competition in this market.
Key vendors in this market are -
Other prominent vendors analyzed in this market research are Funai Electric, Haier Electronics, Konka Group, Onida Electronics, Koninklijke Philips, Mitashi, Sansui Electric, Seiki Digital, Sharp, Sichuan Changhong Electric, Skyworth Digital, Videocon, Vizio, and Westinghouse Digital.
Key questions answered in the report include
What will the market size and the growth rate be in 2019
What are the key factors driving the HD TV market
What are the key market trends impacting the growth of the global HD TV market
What are the challenges to market growth
Who are the key vendors in the HD TV market
What are the market opportunities and threats faced by the vendors in the HD TV market
What are the key outcomes of the five forces analysis of the HD TV market
Technavio also offers customization on reports based on specific client requirement.
Global HD Set Top Box (STB) Market 2014-2018
Global 4K TV Market 2014-2018
UHD TV Market in North America 2015-2019
Technavio Announces the Publication of its Research Report – Global HD TV Market 2015-2019
Technavio recognizes the following companies as the key players in the Global HD TV Market: LG, Panasonic, Samsung, Sony, TCL and Toshiba
Other Prominent Vendors in the market are: Funai Electric, Haier Electronics, Konka Group, Onida Electronics, Koninklijke Philips, Mitashi, Sansui Electric, Seiki Digital, Sharp, Sichuan Changhong Electric, Skyworth Digital, Videocon, Vizio, and Westinghouse Digital.
Commenting on the report, an analyst from Technavio’s team said: “The emergence of Chinese players is a major trend witnessed in the market and poses a threat to well-established South Korean and Taiwanese players. Chinese players are becoming widely accepted as they are investing heavily in their facilities to enhance their production capacity. In addition, the evolution of 3D 4K ultra HD TVs and the increasing volume of 3D video content have a significant impact on the growing popularity of 3D TVs. This has further resulted in the emergence of many 3D channels over the past few years, which is supporting the growth of the HD TV market globally.”
According to the report, advances in technology and innovation are a driver of the market. There has been a tremendous leap in technology over the past decade, which has resulted in consumers witnessing the introduction of innovative features in TV sets. These features include provision for Internet connectivity, USB ports, and 3D support, which encourages customers to make new purchases.
Further, the report states that intense competition among the vendors in the market is a major challenge and is leading to price wars, profit margin reduction, and commoditization of products.
LG, Panasonic, Samsung, Sony, TCL , Toshiba, Funai Electric, Haier Electronics, Konka Group, Onida Electronics, Koninklijke Philips, Mitashi, Sansui Electric, Seiki Digital, Sharp, Sichuan Changhong Electric, Skyworth Digital, Videocon, Vizio, and Westinghouse Digital.
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