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Global Gum Market 2017-2021

Global Gum Market 2017-2021

About Gum

Gum is a confectionery product designed to freshen breath. This confectionery product contains a gum base, sweeteners, flavors, colors, and others. Gums are typically classified as chewing gums and bubble gums, and sugared gums and sugar-free gums. Gums are generally breath-freshening items available in varied sizes like pellets, lozenges, and strips in tasty flavors to attract all consumer groups: Children, teenagers, and adults. The sales for gums is largely dependent on consumer impulse. Thus, modern retailers place bubble gums; teeth whitening gums; and chewing gums at cash/billing counters in supermarkets/hypermarkets. Various studies validate that gums constitute one of the largest categories to be purchased at checkout zone, followed by cigarettes and tobacco products. In addition to this, the demand for sugar-free and teeth whitening gums and gums that prevent tooth decay are increasing globally.

Technavio’s analysts forecast the global gum market to grow at a CAGR of 1.08% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global gum market for 2017-2021. To calculate the market size, the report considers the retail selling price as the average selling price of the product.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Gum Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Mars
  • Mondelēz International
  • Perfetti Van Melle
  • Lotte
Other prominent vendors
  • Arcor
  • Verve (Glee Gum)
  • The PUR Company
  • Peppersmith
  • Focus Nutrition
  • Xlear
  • Cloetta
  • Colombina
  • EZAKI GLICO
  • Ferrara Candy Company
  • Meiji Holdings
  • MORINAGA & CO
  • Hershey
Market driver
  • New product launches
  • For a full, detailed list, view our report
Market challenge
  • Decline in smoking rates impacting the consumption of gums
  • For a full, detailed list, view our report
Market trend
  • Growing demand for functional gums
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Gum Market 2017-2021

Technavio recognizes the following companies as the key players in the global gum market: Mars, Mondelēz International, Perfetti Van Melle, and Lotte.

Other Prominent Vendors in the market are: Arcor, Verve (Glee Gum), The PUR Company, Peppersmith, Focus Nutrition, Xlear, Cloetta, Colombina, EZAKI GLICO, Ferrara Candy Company, Meiji Holdings, MORINAGA & CO, and Hershey.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing demand for functional gums. Consumers (especially in developed markets of the US, Germany, the UK, and others) are more aware of the health aspects of vitamins, minerals, calcium, and other nutrients owing to mass media coverage. Some consumers are health bloggers who have a broader idea of health-associated issues and current food and beverage trends in the market. The increasing inclination of consumers toward leading a healthy lifestyle has increased the overall demand for products with healthier attributes. Thus, ingredient suppliers are formulating functional ingredients to supply them to players who develop functional products.”

According to the report, one of the major drivers for this market is New product launches. Factors such as new product development, refined taste, and versatility, along with improved levels of marketing support are increasing the overall demand for gums. Thus, several players are currently launching gums with new product formulations to expand their portfolios.

Further, the report states that one of the major factors hindering the growth of this market is Decline in smoking rates impacting the consumption of gums. In the US, the overall sales volume of cigarettes has declined considerably due to toughening of regulations on tobacco. For instance, in the US, a total of 30 states (To name some: Arizona, California, Colorado, Connecticut, Delaware, Hawaii, Illinois, Iowa, Kansas, and others) have passed smoke-free laws in public places, including restaurants and bars. Also, many public awareness programs and campaigns are urging people to quit smoking.

Companies Mentioned

Mars, Mondelēz International, Perfetti Van Melle, Lotte, Arcor, Verve (Glee Gum), The PUR Company, Peppersmith, Focus Nutrition, Xlear, Cloetta, Colombina, EZAKI GLICO, Ferrara Candy Company, Meiji Holdings, MORINAGA & CO, and Hershey.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global confectionery market
      • Table Global confectionery market 2016-2021 ($ billions)
  • Market landscape
    • Global gums market
      • Table Global gums market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Segmentation by product type in 2016 and 2021 (%)
    • Global chewing gums market
      • Table Global chewing gums market 2016-2021 ($ millions)
    • Global bubble gums market
      • Table Global bubble gums market 2016-2021 ($ millions)
  • Market segmentation by product ingredient
    • Table Segmentation by product ingredient in 2016 and 2021 (%)
    • Global sugar-free gum market
      • Table Global sugar-free gums market 2016-2021 ($ millions)
    • Global sugared gums market
      • Table Global sugared gums market 2016-2021 ($ millions)
  • Market segmentation by end-user
    • Table Segmentation by distribution channel in 2016 (%)
    • Hypermarkets, supermarkets, and convenience stores
    • Independent retailers and drug stores
    • Others
      • Table Analysis of different retail formats based on key parameters
  • Geographical segmentation
    • Table Segmentation by geography in 2016 and 2021 (%)
    • Gums market in EMEA
      • Table Gums market in EMEA 2016-2021 ($ millions)
    • Gums market in Americas
      • Table Gums market in Americas 2016-2021 ($ millions)
    • Gums market in APAC
      • Table Gums market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Market share of key leading countries in 2016
    • US
      • Table Gums market in the US 2016-2021 ($ millions)
    • China
      • Table Gums market in China 2016-2021 ($ millions)
    • Japan
      • Table Gums market in Japan 2016-2021 ($ millions)
    • France
      • Table Gums market in France 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Factors responsible for negative impact on environment
      • Table Ingredients used in gums that might be harmful
  • Market trends
    • Growing demand for functional gums
    • Increasing usage of natural ingredients in gums
    • Increasing demand for organic gums
  • Vendor landscape
    • Competitive scenario
      • Table Strategies adopted by players
    • Competitive assessment
      • Table Competitive assessment
  • Key vendor analysis
    • Mars
      • Table Mars: Business segmentation
      • Table Product portfolio of Wrigley
      • Table Mars: Recent Developments
    • Mondelez International
      • Table Mondelez International: Business segmentation by geography 2015
      • Table Product portfolio of Mondelez International
      • Table Mondelez International: Recent developments
    • Perfetti Van Melle
      • Table Product portfolio of Perfetti Van Melle
      • Table Perfetti Van Melle: Recent developments
    • Lotte
      • Table Product portfolio of Lotte
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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