Global Guarana Market 2017-2021
Guarana is a concentrated extract from the seeds of guarana. It is popularly used for weight loss, to enhance athletic performance, and to reduce mental and physical fatigue. It is also used as a stimulant.
Technavio’s analysts forecast the global guarana market to grow at a CAGR of 8.18% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global guarana market for 2017-2021. To calculate the market size, the report considers the sales/volume/value.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Guarana Market 2017-2021
Technavio recognizes the following companies as the key players in the global guarana market: Ambev, Duas Rodas Industrial, Herboflora, IRIS TRADE, Prover Brasil for Export, The Green Labs, and Vitaspice.
Other Prominent Vendors in the market are: Sousa Ribeiro, Blue California, Glanbia, Hain Celestial, Naka Focus, Natural Amazon Herbs Producao de Extratos, NOW Foods, and Nutra Green Biotechnology.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is new product launches. Increasing new product launches by regional and international players are expected to support the growth of the market. The manufacturers of guarana oil are adopting innovative and distributive strategies to increase the market size of these products. Also, various new technical innovations by manufacturers may drive the market during the forecast period.”
According to the report, one of the major drivers for this market is health benefits associated with guarana. Guarana is a shrub or a small tree in the Sapindaceae family, native to Northern Brazil and Venezuela. Guarana plant is named from the Guarani tribe in the Amazon, who used the seeds to brew a drink. The seeds are generally roasted, ground into powder, made into dough with water, rolled into sticks, and then dried. They contain the highest caffeine content (2%-7.5%) than any other known plant globally.
Further, the report states that one of the major factors hindering the growth of this market is intense competition from other superfood products. The global guarana market is facing severe competition from other superfoods like quinoa and chia seeds. The demand for hemp-based foods is rising, primarily due to the emergence of hemp as a superfood owing to its high content of the two essential fatty acids: omega-3 and omega-6. These fatty acids are essential for tissue growth and metabolism. These essential fatty acids cannot be synthesized in the body and must be obtained through diet.
Ambev, Duas Rodas Industrial, Herboflora, IRIS TRADE, Prover Brasil for Export, The Green Labs, Vitaspice, Sousa Ribeiro, Blue California, Glanbia, Hain Celestial, Naka Focus, Natural Amazon Herbs Producao de Extratos, NOW Foods, and Nutra Green Biotechnology.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook