About Greek Yogurt
The thick and creamy consistency along with many health benefits have made the Greek yogurt quite popular in recent years. Vendors market Greek yogurt as a natural food that offers nutritional value and as a healthy snack that can be consumed at any time of the day, either with meals or as a meal replacement. Health claims like higher protein content but relatively lower fat and sugar contents than conventional yogurt have enhanced the popularity of Greek yogurt. Since, this yogurt variety is manufactured by the repeated straining of the regular yogurt, most of the lactose (sugar) is eliminated.
Technavio’s analysts forecast the global greek yogurt market to grow at a CAGR of 8.85% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global greek yogurt market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Greek Yogurt Market 2017-2021
Technavio recognizes the following companies as the key players in the global greek yogurt market: Chobani, Dannon, FAGE, and General Mills.
Other Prominent Vendors in the market are: Alpina Foods, Auburn Dairy, Brown Cow (Stonyfield Farm), Delta Food (Vivartia), EasiYo, EHRMANN, Emmi Group, Glenisk, Kalypso Farms Dairy, KRI KRI, MEVGAL, Müller UK & Ireland, OLYMPUS, Skotidakis, Sun Valley Dairy, Wallaby Yogurt Co, and Yeo Valley.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is demand for fusion of flavors in Greek yogurt. Currently, many yogurt manufacturers are introducing a fusion of flavors in their Greek yogurt product segment to attract consumers who are looking for a variety of flavors. For instance, Chobani is currently selling Greek yogurt that includes fusion of different flavors; two of these flavors are CHOBANI BANANA PUMPKIN TOTS GREEK YOGURT and CHOBANI MANGO SPINACH TOTS GREEK YOGURT.”
According to the report, one driver in the market is increasing utilization of Greek yogurt in various food and beverage products. In developed markets (the Americas and Western Europe), familiar ingredients are being marketed as a unique selling proposition (USP) of the products, as many consumers might be attracted to the product based on its familiarity. Consumers look for proper labeling on their purchases. They read and analyze nutrition values before making an informed purchase. They also look out for cleaner and better ingredients. With the increasing popularity of Greek yogurt due to its nutritional benefits, many food and beverage (F&B) product manufacturers have started to use this yogurt variety as an ingredient in their product offering.
Further, the report states that one challenge in the market is availability of other yogurt varieties. The availability of different yogurt varieties in the market is one of the hard-hitting challenges for the growth of the Greek yogurt market. For example, goat milk yogurt; labneh; sheep milk yogurt; soy yogurt; and other yogurt drinks (like kefir and lassi) are popular among consumers worldwide. Also, a newer variety of frozen yogurt is increasingly becoming popular among consumers in North America and Europe. Frozen yogurt is made from enriched milk that comprises fat-soluble vitamin A and D.
Chobani, Dannon, FAGE, General Mills, Alpina Foods, Auburn Dairy, Brown Cow (Stonyfield Farm), Delta Food (Vivartia), EasiYo, EHRMANN, Emmi Group, Glenisk, Kalypso Farms Dairy, KRI KRI, MEVGAL, Müller UK & Ireland, OLYMPUS, Skotidakis, Sun Valley Dairy, Wallaby Yogurt Co, and Yeo Valley.
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