Global Gifts Novelty and Souvenirs Market 2019-2023

Global Gifts Novelty and Souvenirs Market 2019-2023

About this market

The increased demand for personalized gift products is identified as one of the key trends that will gain traction in the market throughout the projected period. Some of the varying kinds of gift personalization services include personalized greeting cards, apparel, personalized gifts, and mementos. Technavio’s analysts have predicted that the gifts novelty and souvenirs market will register a CAGR of almost 5% by 2023.Market Overview

Growing culture of gifting

Consumers present various types of gifts as a social expression, especially during festivals. There is a huge demand for gifts such as novelty and souvenirs items that contribute significantly to the market.

Seasonal nature of business

During the second half of the year, the demand for gifts, novelty, and souvenirs is usually high. This is due to the concentration of major festivals and holidays during the period. The overall demand in the market fluctuates substantially on the seasonal demand for gifts.

For the detailed list of factors that will drive and challenge the growth of the gifts novelty and souvenirs Market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the increased demand for personalized gift products and growing culture of gifting, will provide considerable growth opportunities to gifts novelty and souvenirs market vendors. American Greetings, Card Factory, Hallmark Licensing, Spencer Gifts, and Walt Disney Company are some of the major companies covered in this report.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Gifts Novelty and Souvenirs Market 2019-2023

Technavio recognizes the following companies as the key players in the global gifts novelty and souvenirs market: American Greetings, Card Factory, Hallmark Licensing, Spencer Gifts, and Walt Disney Company.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the increased demand for personalized gift products.” Personalization of gifts is a major trend, which boosts the sales and drives the growth of the market.

According to the report, one driver influencing this market is the technological advancements leading to product innovation and premiumization. Advancements in technology and innovations have resulted in a high demand and preferences for gift products.

Further, the report states that one challenge affecting this market is the availability of alternate products for social expression. The high adoption of digital platforms and availability of social expression products are huge emerging challenges for the market.

Companies Mentioned

American Greetings

Card Factory

Hallmark Licensing

Spencer Gifts

Walt Disney Company

  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global stationery and gifts market
      • Table Segments of global stationery and gifts market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Souvenirs and novelty items - Market size and forecast 2018-2023
      • Table Souvenirs and novelty items - Market size and forecast 2018-2023 ($ billions)
      • Table Souvenirs and novelty items - Year-over-year growth 2019-2023 (%)
    • Seasonal decorations - Market size and forecast 2018-2023
      • Table Seasonal decorations - Market size and forecast 2018-2023 ($ billions)
      • Table Seasonal decorations - Year-over-year growth 2019-2023 (%)
    • Greeting cards - Market size and forecast 2018-2023
      • Table Types of greeting cards offered in the market
      • Table Greeting cards - Market size and forecast 2018-2023 ($ billions)
      • Table Greeting cards - Year-over-year growth 2019-2023 (%)
    • Other gift items - Market size and forecast 2018-2023
      • Table Other gift items - Market size and forecast 2018-2023 ($ billions)
      • Table Other gift items - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ billions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ billions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table International tourist arrivals 2011-2016 (billions)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increased demand for personalized gift products
    • Growing demand for non-seasonal gifts
    • Increased offering of specialized merchandise
    • Other trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • American Greetings
      • Table American Greetings - Vendor overview
      • Table American Greetings - Business segments
      • Table American Greetings - Organizational developments
      • Table American Greetings - Key offerings
    • Card Factory
      • Table Card Factory - Vendor overview
      • Table Card Factory - Business segments
      • Table Card Factory - Organizational developments
      • Table Card Factory - Segment focus
      • Table Card Factory - Key offerings
    • Hallmark Licensing
      • Table Hallmark Licensing - Vendor overview
      • Table Hallmark Licensing - Business segments
      • Table Hallmark Licensing - Organizational developments
      • Table Hallmark Licensing - Key offerings
    • Spencer Gifts
      • Table Spencer Gifts - Vendor overview
      • Table Spencer Gifts - Business segments
      • Table Spencer Gifts - Organizational developments
      • Table Spencer Gifts - Key offerings
    • Walt Disney Company
      • Table Walt Disney Company - Vendor overview
      • Table Walt Disney Company - Business segments
      • Table Walt Disney Company - Organizational developments
      • Table Walt Disney Company – Geographic focus
      • Table Walt Disney Company - Segment focus
      • Table Walt Disney Company - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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