Global Fruit and Vegetable Mixed Juices Market 2016-2020
About Consumption of Juices
Juices are consumed due to their health benefits. Juices aid in digestion and provide better immunity. Fruit and vegetable mixed juices have the added advantage of having low sugar content and more nutrients than normal fresh juices. Due to this, consumers tend to include fruit and vegetable mixed juices in their daily diets.
Technavio’s analysts forecast the global fruit and vegetable mixed juices market to grow at a CAGR of 3.24% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global fruit and vegetable mixed juices market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of fruit and vegetable mixed juices to individual consumers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Fruit and Vegetable Mixed Juices Market 2016-2020
Technavio recognizes the following companies as the key players in the global fruit and vegetable mixed juices market: Coca-Cola, Fresh Del Monte Produce, Dr Pepper Snapple, Nestlé, and PepsiCo.
Other Prominent Vendors in the market are: Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild, and Zipperle.
Commenting on the report, an analyst from Technavio’s team said: “Innovation in juice processing technologies will be a key trend for market growth. With the increasing demand for juices worldwide, players in the market are constantly investing in improving their processing techniques and machinery and are also innovating the processing techniques used to extract the juice from fruits and vegetables. CoolWave Processing, a Dutch company, has invented a pulsed electric field technology that offers fresh juice with up to 21 days of shelf life. The technology is called PurePulse, and the process involves the heat treatment and pumping of liquid beverages through a pulsed electric field to kill bacteria and molds. Bertuzzi developed CitrusEvolution, an industrial juicer that separate peels from pulp. It has the capacity to process about 15,000 fruits per hour.”
According to the report, innovative marketing campaigns rolled out by juice drink manufacturers is another important growth driver of the global fruit and vegetable mixed juices market. Juice drink manufacturers are launching campaigns targeted at specific segments of the population such as children, teenagers, and adults. For instance, in 2013, Oasis, a French juice brand, launched TV commercials aimed at children and employed cartoon fruit icons to grab their attention. The brand has a strong presence in online media such as Facebook. It has a fan following of about 3.2 million on Facebook. In July 2014, Tropicana launched a global advertising campaign for its 100% fruit juices under the title It's Good to be Alive.
Further, the report states that certain governments are contemplating to implement additional tax on sugar sweetened beverages, and this could pose a serious challenge to the growth of the juice market in Europe during forecast period. In January 2016, World Health Organization called on governments to introduce sugar taxes on sugar sweetened soft drinks to reduce childhood obesity. In August 2016, the UK announced that it will tax companies that sell sugary soft drinks and plans to invest that money in health programs for school children.
Coca-Cola, Fresh Del Monte Produce, Dr Pepper Snapple, Nestlé, PepsiCo, Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild, Zipperle.
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