Market Research Logo

Global Fruit Beer Market 2019-2023

Global Fruit Beer Market 2019-2023

About this market

Vendors in the fruit beer market are increasingly trying to attract more consumers by introducing innovative type of fruit beers. The continuous increase in the number of new product launches will not only help the market vendors in improving the sales of their fruit beer but also improve their overall market share. Some vendors are also launching new fruit-flavored beers for attracting millennials owing to the growing popularity of citrus varieties of fruit beer, in turn, boosting the market growth during the forecast period. Technavio’s analysts have predicted that the fruit beer market will register a CAGR of over 4% by 2023.

Market Overview

Growing emphasis on online retailing of fruit beers

The growing emphasis on online retailing of fruit beers may increase the sale through online channels and thereby influence the growth of the global fruit beer market during the forecast period.

Rise in number of campaigns against alcohol consumption

The increasing campaigns against alcoholic beverage consumption may encourage consumers to reduce their intake of alcoholic beverages, including fruit beer, which will challenge market growth during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the fruit beer market during 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented with the presence of several market players. Vendors offering fruit beer adopt various strategies to increase their product reach among consumers, thereby increasing their sales. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s

competitive landscape and offering information on the products offered by companies.


Press Release

Technavio Announces the Publication of its Research Report – Global Fruit Beer Market 2019-2023

Technavio recognizes the following companies as the key players in the global fruit beer market: Anheuser-Busch InBev, Carlsberg Breweries A/S, Heineken N.V., New Belgium Brewing Company, and The Boston Beer Company.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the growing popularity of low-alcohol content fruit beer.”

According to the report, one of the major drivers for this market is the growing emphasis on online retailing of fruit beers.

Further, the report states that one of the major factors hindering the growth of this market is the rise in number of campaigns against alcohol consumption.

Companies Mentioned

Anheuser-Busch InBev

Carlsberg Breweries A/S

Heineken N.V.

New Belgium Brewing Company

The Boston Beer Company

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global food and beverages market
      • Table Segments of global food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Off-trade - Market size and forecast 2018-2023
      • Table Off-trade - Market size and forecast 2018-2023 ($ billions)
      • Table Off-trade - Year-over-year growth 2019-2023 (%)
    • On-trade - Market size and forecast 2018-2023
      • Table On-trade - Market size and forecast 2018-2023 ($ billions)
      • Table On-trade - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Increasing number of M&A activities
    • Increased emphasis on marketing and advertising campaigns by vendors
    • Growing popularity of low-alcohol content fruit beer
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anheuser-Busch InBev
      • Table Anheuser-Busch InBev - Vendor overview
      • Table Anheuser-Busch InBev - Business segments
      • Table Anheuser-Busch InBev - Organizational developments
      • Table Anheuser-Busch InBev - Segment focus
      • Table Anheuser-Busch InBev - Key offerings
    • Carlsberg Breweries A/S
      • Table Carlsberg Breweries A/S - Vendor overview
      • Table Carlsberg Breweries A/S - Product segments
      • Table Carlsberg Breweries A/S - Organizational developments
      • Table Carlsberg Breweries A/S - Geographic focus
      • Table Carlsberg Breweries A/S - Segment focus
      • Table Carlsberg Breweries A/S - Key offerings
    • Heineken N.V.
      • Table Heineken N.V. - Vendor overview
      • Table Heineken N.V. - Business segments
      • Table Heineken N.V. - Organizational developments
      • Table Heineken N.V. - Segment focus
      • Table Heineken N.V. - Key offerings
    • New Belgium Brewing Company
      • Table New Belgium Brewing Company - Vendor overview
      • Table New Belgium Brewing Company - Product segments
      • Table New Belgium Brewing Company - Organizational developments
      • Table New Belgium Brewing Company - Key offerings
    • The Boston Beer Company
      • Table The Boston Beer Company - Vendor overview
      • Table The Boston Beer Company - Business segments
      • Table The Boston Beer Company - Organizational developments
      • Table The Boston Beer Company - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of vendors classification
      • Table Definition of vendors classification
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report