Global Fruit Beer Market 2019-2023
About this market
Vendors in the fruit beer market are increasingly trying to attract more consumers by introducing innovative type of fruit beers. The continuous increase in the number of new product launches will not only help the market vendors in improving the sales of their fruit beer but also improve their overall market share. Some vendors are also launching new fruit-flavored beers for attracting millennials owing to the growing popularity of citrus varieties of fruit beer, in turn, boosting the market growth during the forecast period. Technavio’s analysts have predicted that the fruit beer market will register a CAGR of over 4% by 2023.
Growing emphasis on online retailing of fruit beers
The growing emphasis on online retailing of fruit beers may increase the sale through online channels and thereby influence the growth of the global fruit beer market during the forecast period.
Rise in number of campaigns against alcohol consumption
The increasing campaigns against alcoholic beverage consumption may encourage consumers to reduce their intake of alcoholic beverages, including fruit beer, which will challenge market growth during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the fruit beer market during 2019-2023, view our report.
The market appears to be fragmented with the presence of several market players. Vendors offering fruit beer adopt various strategies to increase their product reach among consumers, thereby increasing their sales. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s
competitive landscape and offering information on the products offered by companies.
Technavio Announces the Publication of its Research Report – Global Fruit Beer Market 2019-2023
Technavio recognizes the following companies as the key players in the global fruit beer market: Anheuser-Busch InBev, Carlsberg Breweries A/S, Heineken N.V., New Belgium Brewing Company, and The Boston Beer Company.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the growing popularity of low-alcohol content fruit beer.”
According to the report, one of the major drivers for this market is the growing emphasis on online retailing of fruit beers.
Further, the report states that one of the major factors hindering the growth of this market is the rise in number of campaigns against alcohol consumption.
Carlsberg Breweries A/S
New Belgium Brewing Company
The Boston Beer Company
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