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Global Frozen Waffles Market 2018-2022

Global Frozen Waffles Market 2018-2022

About this market

New product launches to drive market growth. Manufacturers of frozen waffles are encompassing innovative and distributive strategies to increase the market size of these products. A product launch helps in increasing the revenue flow of the company and consumer base of player. Technavio’s analysts have predicted that the frozen waffles market will register a CAGR of over 5% by 2022.

Market Overview

Increasing marketing campaigns

Food companies heavily depend on various marketing strategies, such as advertising and product promotions, to increase sales. Many manufacturers are focusing on marketing campaigns owing to digitization and related developments.

Threat from substitute products

Food manufacturers produce various other products that have the same nutritional value as breakfast cereals and offer indulgence and health benefits to consumers. This affects the market for frozen waffles.

For the detailed list of factors that will drive and challenge the growth of the frozen waffles market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including PepsiCo and Van’s Foods the competitive environment is quite intense. Factors such as the increasing marketing campaigns and the new product launches, will provide considerable growth opportunities to frozen waffles manufactures. General Mills, Hain Celestial, Kellogg Company, PepsiCo, and Van’s Foods are some of the major companies covered in this report.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Frozen Waffles Market 2018-2022

Technavio recognizes the following companies as the key players in the global frozen waffles market: General Mills, Hain Celestial, Kellogg Company, PepsiCo, and Van’s Foods.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the new product launches.”

According to the report, one of the major drivers for this market is the increasing marketing campaigns.

Further, the report states that one of the major factors hindering the growth of this market is the threat from substitute products.

Companies Mentioned

General Mills
Hain Celestial
Kellogg Company
PepsiCo
Van’s Foods

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global frozen foods market: Segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition – Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global frozen waffles market – Market size and forecast 2017-2022 ($ mn)
      • Table Global frozen waffles market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition – Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product – Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Traditional waffles – Market size and forecast 2017-2022
      • Table Traditional waffles – Market size and forecast 2017-2022 ($ mn)
      • Table Traditional waffles – Year-over-year growth 2018-2022 (%)
    • Health and wellness – Market size and forecast 2017-2022
      • Table Health and wellness – Market size and forecast 2017-2022 ($ mn)
      • Table Health and wellness – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global frozen waffles market – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ mn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ mn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ mn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • New product launches
    • The shift toward organic products
    • Clean labeling and the rise of private label products
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • General Mills
      • Table Vendor overview
      • Table General Mills – Business segments
      • Table General Mills – Organizational developments
      • Table General Mills – Geographic focus
      • Table General Mills – Segment focus
      • Table General Mills – Key offerings
    • Hain Celestial
      • Table Vendor overview
      • Table Hain Celestial – Product segments
      • Table Hain Celestial – Organizational developments
      • Table Hain Celestial – Geographic focus
      • Table Hain Celestial – Segment focus
      • Table Hain Celestial– Key offerings
    • Kellogg Company
      • Table Vendor overview
      • Table Kellogg Company – Business segments
      • Table Kellogg Company – Organizational developments
      • Table Kellogg Company – Geographic focus
      • Table Kellogg Company – Segment focus
      • Table Kellogg Company – Key offerings
    • PepsiCo
      • Table Vendor overview
      • Table PepsiCo – Business segments
      • Table PepsiCo – Organizational developments
      • Table PepsiCo – Geographic focus
      • Table PepsiCo – Segment focus
      • Table PepsiCo – Key offerings
    • Van's Foods
      • Table Vendor overview
      • Table Van's Foods– Product segments
      • Table Van's Foods – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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