About Frozen Pizza
Frozen pizza is a common product sold through retail food stores in most developed countries. It is an appealing food item for consumers because of its ease of preparation. Frozen pizzas come with thin, thick, or self-rising crust. Frozen pizza has transcended from the image of an ethnic Italian food item, and traditional toppings such as vegetarian, Mexican, and oriental are now becoming popular among consumers. At-home consumption of frozen pizza has increased from 10% to 12% in 2016. Frozen pizzas have a greater penetration rate in comparison to other frozen prepared food items. Demographically, frozen pizza is most commonly consumed by people belonging to the 17 to 46-years age bracket. The presence of children in households increases the probability of frozen pizza consumption.
Technavio’s analysts forecast the global frozen pizza market to grow at a CAGR of 3.41% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global frozen pizza market for 2017-2021. To calculate the market size, the report considers the sales in value.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Frozen Pizza Market 2017-2021
Technavio recognizes the following companies as the key players in the global frozen pizza market: Dr. August Oetker, General Mills, Nestlé, and SCHWAN'S SHARED SERVICES.
Other Prominent Vendors in the market are: Amy's Kitchen, Bernatello's Foods, Little Lady Foods, Macabee Foods, NEWMAN'S OWN, Palermo Villa, and Pinnacle Foods.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is New product launches targeted to meet regional tastes. Pizza is the fastest-growing fast food cuisine globally. Vendors operating in different nations offer frozen pizza according to the regional or local tastes and available ingredients. Manufacturers are also introducing new toppings which are popular in a particular region. Mexican pizza, for instance, is made with ingredients that are popular in the country, like chili, jalapeno, shrimp, grilled or fried onion, tomato, and avocado. In Canada, mozzarella cheese, bacon, pepperoni, and mushrooms constitute popular pizza toppings. In Asian countries like China and India, traditional Eastern flavors are more favored by consumers. For example, frozen pizzas made in India generally contain more vegetables and spices. Also, millennial consumers look for new varieties and flavors. Hence, the growing demand for a variety of frozen pizza will drive the market over the forecast period.”
According to the report, one of the major drivers for this market is Increase in demand for RTE products. Urbanization has led to extensive changes in the lifestyle and eating habits of consumers globally, and there has been an increase in the consumption of processed foods. The popularity of RTE products is increasing among consumers, mostly owing to the ease of preparation of such foods. The hectic and busy lifestyles of today's consumers, the increase in the number of working women (especially in developing countries), the rapid increase in the need for convenience in terms of food preparation, and an increase in disposable income are propelling the demand for RTE foods like frozen pizza. In addition, frozen pizza is now becoming popular as a breakfast item, and is being considered as a tastier alternative to the traditional breakfast food. Frozen pizza is also quite popular for occasions such as get-togethers and house parties. Therefore, all these factors will drive the demand for frozen pizza during the forecast period.
Further, the report states that one of the major factors hindering the growth of this market is Chances of raw material contamination and product recalls. The majority of frozen pizza manufacturers purchase raw materials like meat, vegetables, and some dairy ingredients from third-party sources. Improper handling of these supplies can lead to raw material contamination, which affects the safety and quality of the end product. Contamination is the most common reason for food poisoning, and can result in products being discarded or recalled, which affect a company's sales and profits.
Dr. August Oetker, General Mills, Nestlé, and SCHWAN'S SHARED SERVICES, Amy's Kitchen, Bernatello's Foods, Little Lady Foods, Macabee Foods, NEWMAN'S OWN, Palermo Villa, and Pinnacle Foods.