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Global Foundation Cream Market 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Table Global foundation cream market: Overview
    • Geographical segmentation
    • Vendor segmentation
    • Common currency conversion rates
      • Table Currency conversion chart
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Infographic: Beauty and personal care market 2015
      • Table Global beauty and personal care market by product 2015 (%)
      • Table Global beauty and personal care market 2015-2020 ($ billions)
      • Table Global color cosmetics market 2015-2020 ($ billions)
      • Table Global face makeup market 2015-2020 ($ billions)
    • Market size and forecast
      • Table Global foundation cream market 2015-2020 ($ billions)
      • Table Distribution channels for cosmetic products 2015 (%)
      • Table Annual consumption per household in China by spending category 2010-2030 (%)
      • Table Urbanization rate in Africa 2010-2030 (%)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global foundation cream market by geography
      • Table Global foundation cream market by geography 2015 (%)
      • Table Global foundation cream market by geography 2020 (%)
      • Table Global foundation cream market segmentation by geography 2015-2020 (%)
      • Table Per capita spending on cosmetics by country 2015 ($)
    • Foundation cream market in Europe
      • Table Foundation cream market in Europe 2015-2020 ($ billions)
    • Foundation cream market in APAC
      • Table Foundation cream market in APAC 2015-2020 ($ billions)
    • Foundation cream market in North America
      • Table Foundation cream market in North America 2015-2020 ($ billions)
    • Foundation cream market in ROW
      • Table Foundation cream market in ROW 2015-2020 ($ billions)
      • Table Summary of global foundation cream market by geography 2015-2020 ($ billions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Where selfies are shared the most
  • Vendor landscape
    • Competitive landscape
      • Table Peer analysis: Key leading vendors 2015
    • Other prominent vendors
  • Key vendor analysis
    • Avon
      • Table Avon: Product segmentation 2015 (%)
      • Table Avon: Geographical segmentation 2015 (%)
    • L'Oréal
      • Table L'Oréal: Business segments by revenue 2015 (%)
      • Table L'Oréal: Product segmentation by revenue 2015 (%)
      • Table L'Oréal: Geographical segmentation by revenue 2015 (%)
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015 (%)
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2015 (%)
    • P&G
      • Table P&G: Business segmentation by revenue 2015 (%)
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015 (%)
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Foundation Cream Market 2016-2020

About the Foundation Cream Market

A foundation cream is an integral part of any makeup regimen. The increase in the awareness of makeup and its role in enhancing outward appearance has positioned it as a daily necessity.

Cosmetic products have become a necessity as a tool to raise self-esteem and gain social acceptance. Although the concept of beauty differs from society to society, the increasing influence of social, print, and digital media has created an objective sense of beauty. This societal pressure to look beautiful has prompted more and more women around the world to use makeup. Since foundation is the base of any makeup regimen, its sales will grow in the forecasted period. Innovations in foundation creams such as lighter-textured foundation creams and CC creams for different skin tones are also increasing the demand for foundation creams.

Technavio’s analysts forecast the global foundation cream market to grow at a CAGR of 4.9% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global foundation cream market for 2016-2020. For calculating the market size, the sales of different types of foundation creams such as liquid foundation, tinted moisturizer, cream foundation, mousse foundation, stick foundation, and mineral and powder foundation are considered at suggested retail price. The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Global Foundation Cream Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Avon
  • L'Oréal
  • Estée Lauder
  • P&G
Other prominent vendors
  • AmorePacific
  • Chanel
  • Kao
  • Lotus Herbals
  • Neutrogena
  • Oriflame
  • Revlon
  • Shiseido
  • Sephora
Market driver
  • Shift from planned to impulse purchasing
  • For a full, detailed list, view our report
Market challenge
  • Increasing government regulations on animal testing
  • For a full, detailed list, view our report
Market trend
  • Growing availability of different foundation creams for different skin types
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Foundation Cream Market 2016-2020

Technavio recognizes the following companies as the key players in the global foundation cream market: Avon, L'Oréal, Estée Lauder, and P&G.

Other Prominent Vendors in the market are: AmorePacific, Chanel, Kao, Lotus Herbals, Neutrogena, Oriflame, Revlon, Shiseido, and Sephora.

Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the growing availability of foundation creams for different skin types. Makeup has become a style statement. To capitalize on the increasing demand for makeup products, vendors in the makeup industry are launching a wide range of makeup products. Numerous high-quality foundations are available in the market in different colors, tones, textures and formulas. The high variety of products in the market make the selection process difficult for consumers. However, this confusion can be mitigated to an extent with the help of smartphones.”

According to the report, a key growth driver is the shift from planned to impulse purchasing. The sales of color cosmetic products like foundation cream depend on the successful marketing efforts of an organization such as advertising, sales promotion, personal selling, and public relations. These marketing tactics influence the impulse buying behavior of a consumer, which refers to unplanned or spontaneous purchases made in departmental stores or supermarkets.

Further, the report states that one challenge that could restrict market growth is the increased government regulations on animal testing.

Companies Mentioned

Avon, L'Oréal, Estée Lauder, P&G, AmorePacific, Chanel, Kao, Lotus Herbals, Neutrogena, Oriflame, Revlon, Shiseido, Sephora.

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