Global Floriculture Market 2018-2022
About this market
The use of Instagram as a marketing tool to gain traction in the market. Flowers are sold based on appearances and fragrances. Instagram provides a good platform for sharing attractive pictures of flowers for generating interest among consumers. Technavio’s analysts have predicted that the floriculture market will register a CAGR of almost 6% by 2022.
Increase in online flower sales across the globe
The world floriculture industry statistics reveal that there is an increase in sales of flowers through the online channel in comparison with retail stores or conventional florist shops. Millennials are considered the main buyers of flowers online, because of which the importance of floriculture is growing, and online shopping of flowers is forecasted to witness a massive growth during the forecast period.
Perishability of flower products adding supply chain costs
Flowers have a limited lifespan. Cut flowers, especially are the most perishable. Thus, this becomes a major challenge in the floriculture market.
For the detailed list of factors that will drive and challenge the growth of the floriculture market during the 2018-2022, view our report.
The market appears to be fragmented and with the presence of several companies including Syngenta and Karen Roses the competitive environment is quite intense. Factors such as use of Instagram as a marketing tool and increase in online flower sales across the globe, will provide considerable growth opportunities to floriculture manufactures. Beekenkamp Group, Dümmen Orange, Selecta Klemm, Syngenta, and Karen Roses are some of the major companies covered in this report.
‘With the presence of a considerable number of companies, this market appears to be fragmented. The established floriculture companies are directly marketing for their floriculture business, besides florists and Instagram influencers who post different pictures of flower designs for market promotion.’
Technavio Announces the Publication of its Research Report – Global Floriculture Market 2018-2022
Technavio recognizes the following companies as the key players in the global floriculture market: Beekenkamp Group, Dümmen Orange, Selecta Klemm, Syngenta, and Karen Roses.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the use of Instagram as a marketing tool.”
According to the report, one of the major drivers for this market is the Increase in online flower sales across the globe.
Further, the report states that one of the major factors hindering the Perishability of flower products adding supply chain costs.