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Global Floriculture Market 2018-2022

Global Floriculture Market 2018-2022

About this market

The use of Instagram as a marketing tool to gain traction in the market. Flowers are sold based on appearances and fragrances. Instagram provides a good platform for sharing attractive pictures of flowers for generating interest among consumers. Technavio’s analysts have predicted that the floriculture market will register a CAGR of almost 6% by 2022.

Market Overview

Increase in online flower sales across the globe

The world floriculture industry statistics reveal that there is an increase in sales of flowers through the online channel in comparison with retail stores or conventional florist shops. Millennials are considered the main buyers of flowers online, because of which the importance of floriculture is growing, and online shopping of flowers is forecasted to witness a massive growth during the forecast period.

Perishability of flower products adding supply chain costs

Flowers have a limited lifespan. Cut flowers, especially are the most perishable. Thus, this becomes a major challenge in the floriculture market.

For the detailed list of factors that will drive and challenge the growth of the floriculture market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Syngenta and Karen Roses the competitive environment is quite intense. Factors such as use of Instagram as a marketing tool and increase in online flower sales across the globe, will provide considerable growth opportunities to floriculture manufactures. Beekenkamp Group, Dümmen Orange, Selecta Klemm, Syngenta, and Karen Roses are some of the major companies covered in this report.

‘With the presence of a considerable number of companies, this market appears to be fragmented. The established floriculture companies are directly marketing for their floriculture business, besides florists and Instagram influencers who post different pictures of flower designs for market promotion.’


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Floriculture Market 2018-2022

Technavio recognizes the following companies as the key players in the global floriculture market: Beekenkamp Group, Dümmen Orange, Selecta Klemm, Syngenta, and Karen Roses.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the use of Instagram as a marketing tool.”

According to the report, one of the major drivers for this market is the Increase in online flower sales across the globe.

Further, the report states that one of the major factors hindering the Perishability of flower products adding supply chain costs.

Companies Mentioned

Beekenkamp Group

Dümmen Orange

Karen Roses

Selecta Klemm

Syngenta

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global horticulture market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global - Market size and forecast 2017-2022 ($ mn)
      • Table Global - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Cut flowers - Market size and forecast 2017-2022
      • Table Cut flowers - Market size and forecast 2017-2022 ($ mn)
      • Table Cut flowers - Year-over-year growth 2018-2022 (%)
    • Bedding plants - Market size and forecast 2017- 2022
      • Table Bedding plants - Market size and forecast 2017-2022 ($ mn)
      • Table Bedding plants - Year-over-year growth 2018-2022 (%)
    • Potted plants - Market size and forecast 2017- 2022
      • Table Potted plants - Market size and forecast 2017-2022 ($ mn)
      • Table Potted plants - Year-over-year growth 2018-2022 (%)
    • Others - Market size and forecast 2017-2022
      • Table Others - Market size and forecast 2017-2022 ($ mn)
      • Table Others - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ mn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Beekenkamp Group
      • Table Beekenkamp Group: Overview
      • Table Beekenkamp Group - Business segments
      • Table Beekenkamp Group - Organizational developments
      • Table Beekenkamp Group - Key offerings
      • Table Beekenkamp Group - Key customers
    • Dümmen Orange
      • Table Dümmen Orange: Overview
      • Table Dümmen Orange - Business segments
      • Table Dümmen Orange - Organizational developments
      • Table Dümmen Orange - Key offerings
      • Table Dümmen Orange - Key customers
    • Karen Roses
      • Table Karen Roses: Overview
      • Table Karen Roses - Business segments
      • Table Karen Roses - Organizational developments
      • Table Karen Roses - Key offerings
      • Table Karen Roses - Key customers
    • Selecta Klemm
      • Table Selecta Klemm: Overview
      • Table Selecta Klemm - Business segments
      • Table Selecta Klemm - Organizational developments
      • Table Selecta Klemm - Key offerings
      • Table Selecta Klemm - Key customers
    • Syngenta
      • Table Syngenta: Overview
      • Table Syngenta - Business segments
      • Table Syngenta - Organizational developments
      • Table Syngenta - Geographic focus
      • Table Syngenta - Segment focus
      • Table Syngenta - Key offerings
      • Table Syngenta - Key customers
  • Appendix
    • List of abbreviations
  • Explore Technavio

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