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Global Fitness Bands Market 2015-2019

About fitness band

Fitness band is a wristband used to monitor and track fitness-related metrics. It helps in tracking the duration of sleep, calories consumed/burnt, distance walked, heart rate, and various other activities. It is possible to sync this device with mobile devices to get a periodic statistics of activities to users. Some of the fitness bands may also have additional features such as notification of incoming call and messages.

Technavio's analysts forecast the global fitness band market to grow at a CAGR of 27.05% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global fitness band market for the period 2015-2019. To calculate the market size, the report considers the unit shipment of basic fitness bands. These bands serve a specific set of purposes and cannot run third-party applications. The report does not consider smart wearables and smart watches. It also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market. In addition, the report discusses the major drivers that influence the growth of the global fitness band market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

Key regions

  • Americas
  • APAC
  • Europe
  • ROW
Key vendors
  • Fitbit
  • Garmin
  • Jawbone
  • Xiaomi
Other prominent vendors
  • Amiigo
  • Atlas Wearables
  • Fitbug
  • Flyfit
  • Goqii
  • Healbe
  • iFit
  • iHealth Labs
  • Jaybird
  • Misfit
  • Movable
  • Mushroom Labs
  • Nautilus
  • Pivotal
  • Polar
  • Razer
  • Runtastic
  • Skechers
  • Striiv
  • YU Televentures
Market driver
  • Awareness of healthy lifestyle
  • For a full, detailed list, view our report
Market challenge
  • Design constraints
  • For a full, detailed list, view our report
Market trend
  • Decline in cost of wearable technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Fitness Bands Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Fitness Bands Market: Fitbit, Garmin, Jawbone and Xiaomi
Other Prominent Vendors in the market are: Amiigo, Atlas Wearables, Fitbug, Flyfit, Goqii, Healbe, iFit, Jaybird, Misfit, Movable, Mushroom Labs, Nautilus, Pivotal, Polar, Razer, Runtastic, Skechers, Striiv, and YU Televentures.
Commenting on the report, an analyst from Technavio’s team said: “The market is expected to witness significant growth because of the emergence of certain trends that can exert a positive influence on the market during the forecast period. One such trend is the decline in cost of wearable technology. Many vendors are developing affordable low-price fitness bands. Also, the entry of new vendors through the crowdfunding platform will enable small players to create an impact in the market.”
According to the report, fitness bands help consumers track and monitor their fitness activities on a regular basis. Athletes use these devices to measure the distance traveled, calorie count, and heart rate. These devices help control many health concerns including obesity and heart and respiratory diseases.
Further, the report states that design constraints is one of the major challenges faced by the market.

Companies Mentioned

Fitbit, Garmin, Jawbone, Xiaomi, Amiigo, Atlas Wearables, Fitbug, Flyfit, Goqii, Healbe, iFit, Jaybird, Misfit, Movable, Mushroom Labs, Nautilus, Pivotal, Polar, Razer, Runtastic, Skechers, Striiv, YU Televentures.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Base year
    • Vendor segmentation
    • Summation errors
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global fitness band market 2014-2019 (million units)
      • Table Global fitness band market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Geographical segmentation of global fitness band market
      • Table Geographical segmentation of global fitness band market 2014
      • Table Geographical segmentation of global fitness band market 2019
    • Key leading countries
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
    • Vendors to watch out for
    • Market share analysis
      • Table Market share of vendors in global fitness band market based on unit shipment 2014
      • Table Market share of vendors in global fitness band market based on unit shipment H1 2015
  • Key vendor analysis
    • Fitbit
      • Table Fitbit: Product segmentation 2014
      • Table Fitbit: Geographical segmentation by revenue 2014
    • Garmin
      • Table Garmin: Business segmentation by revenue 2014
    • Jawbone
    • Xiaomi
      • Table Xiaomi: Product categories
  • Appendix
    • List of abbreviation
  • Explore Technavio

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