Global Feminine Wipes Market 2016-2020

About Feminine Wipes

Earlier, due to inadequate knowledge and awareness, feminine issues were considered to be a taboo among social communities. However, the scenario and perceptions have changed significantly. Women have become more concerned about health concerns, particularly related to feminine hygiene. Feminine wipes are moist cleansing cloths used for odor control. These wipes are made of non-woven fabrics similar to those used in dryer sheets and are soaked in a solution of gentle cleansing ingredients. Feminine wipes help fight infections like urinary incontinence and bowel incontinence.

Technavio’s analysts forecast the global feminine wipes market to grow at a CAGR of 3.82% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global feminine wipes market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of feminine wipes in the market.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
  • Europe
Technavio's report, Global Feminine Wipes Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • C.B. Fleet
  • Combe
  • P&G
  • The Boots Company
Other prominent vendors
  • Corman
  • Edana
  • Natracare
  • Healthy hoohoo
  • Lactacyd
  • Laclede
  • VWash
Market driver
  • Advertising and promotion of feminine wipes
  • For a full, detailed list, view our report
Market challenge
  • Growing popularity of feminine wash
  • For a full, detailed list, view our report
Market trend
  • Innovations in raw materials
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Feminine Wipes Market 2016-2020

Technavio recognizes the following companies as the key players in the global feminine wipes market: C.B. Fleet, Combe, P&G, and The Boots Company.

Other Prominent Vendors in the market are: Corman, Edana, Natracare, Healthy hoohoo, Lactacyd, Laclede, and VWash.

Commenting on the report, an analyst from Technavio’s team said: “Increasing awareness is the key trend for the growth of this market. Competition in the market is slowly increasing because of the presence of several existing vendors that are expanding their businesses in developing countries. Increasing awareness of feminine hygiene across the world has increased the demand for feminine wipes. Many manufacturers are prompted to partner with e-commerce players in order to promote effective feminine hygiene solutions and increase their visibility”

According to the report, increasing hygiene concerns will lead to market growth. Women have hygiene concerns regarding vaginal odor, menstrual odor, and incontinence. Due to increasing globalization and awareness about healthy living, there is an increase in the demand for freshness products like feminine wipes. These wipes are easy to carry and convenient to use. They allow individuals to maintain personal hygiene and reduce the risk of infections.

Further, the report states that the negative publicity of brands and companies will be a challenge for market growth. Most of the private label brands do not provide clear labeling on products that can be harmful to users. This will affect the market share of private label brands of feminine wipes. Claims and news from the US FDA have negatively impacted the sales and goodwill of these brands and companies. This further hinders the global sales of the product.

Companies Mentioned

C.B. Fleet, Combe, P&G, The Boots Company, Corman, Edana, Natracare, Healthy hoohoo, Lactacyd, Laclede, VWash.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Vendor segmentation
    • Common currency conversion rates
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global feminine wipes market overview
      • Table Product lifecycle of feminine wipes and wash products 2015
    • Market size and forecast
      • Table Global feminine wipes market 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channels
    • Global feminine wipes market by distribution channels
      • Table Global feminine wipes market by distribution channel 2015
      • Table Global feminine wipes market by distribution channel 2015-2020
    • Global feminine wipes market by supermarkets and hypermarkets
      • Table Global feminine wipes market by supermarkets and hypermarkets 2015-2020 ($ millions)
    • Global feminine wipes market by retail stores
      • Table Global feminine wipes market by retail stores 2015-2020 ($ millions)
    • Global feminine wipes market by health and beauty stores
      • Table Global feminine wipes market by health and beauty stores 2015-2020 ($ millions)
    • Global feminine wipes market by online stores
      • Table Global feminine wipes market by online stores 2015-2020 ($ millions)
    • Global feminine wipes market by other stores
      • Table Global feminine wipes market by other stores 2015-2020 ($ millions)
      • Table Summary of global feminine wipes market by product segments 2015-2020 ($ millions)
  • Geographical segmentation
    • Global feminine wipes market by geographical segmentation
      • Table Global feminine wipes market by geographical segmentation 2015
      • Table Global feminine wipes market by geographical segmentation 2020
      • Table Global feminine wipes market by geographical segmentation 2015-2020
    • Feminine wipes market in APAC
      • Table Feminine wipes market in APAC 2015-2020 ($ millions)
    • Feminine wipes market in Americas
      • Table Feminine wipes market in Americas 2015-2020 ($ millions)
    • Feminine wipes market in Europe
      • Table Feminine wipes market in Europe 2015-2020 ($ millions)
    • Feminine wipes market in MEA
      • Table Feminine wipes market in MEA 2015-2020 ($ millions)
      • Table Summary of global feminine wipes market by geography 2015-2020 ($ millions)
      • Table Summary of global feminine wipes market by geography 2015-2020
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Investment opportunity
      • Table Vendor investment opportunity 2015
    • Other prominent vendors
  • Key vendor analysis
    • C.B. Fleet
    • Combe
    • P&G
      • Table P&G: Business segmentation by revenue 2014
    • The Boots Company
  • Appendix
    • List of abbreviations
  • Explore Technavio

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