Global Feminine Hygiene Wash Market 2023-2027

Global Feminine Hygiene Wash Market 2023-2027

Technavio has been monitoring the feminine hygiene wash market and it is poised to grow by $121.55 million during 2023-2027, accelerating at a CAGR of 5.26% during the forecast period. Our report on the feminine hygiene wash market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by advertising and promotion of feminine hygiene wash products, increased concern about feminine hygiene, and rise in consumer disposable income.

Technavio's feminine hygiene wash market is segmented as below:

By Distribution Channel

  • Offline
  • Online
By End-user
  • Female teenagers
  • Female adults
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the rapid growth of e-commerce as one of the prime reasons driving the feminine hygiene wash market growth during the next few years. Also, the rising popularity of organic products and increasing brand loyalty will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the feminine hygiene wash market covers the following areas:
  • Feminine hygiene wash market sizing
  • Feminine hygiene wash market forecast
  • Feminine hygiene wash market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading feminine hygiene wash market vendors that include Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., and Torunskie Zaklady Materialow Opatrunkowych. Also, the feminine hygiene wash market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global feminine hygiene wash market 2017 - 2021
      • Table Historic Market Size - Data Table on Global feminine hygiene wash market 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
    • End-User Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-User Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Female teenagers - Market size and forecast 2022-2027
      • Table Chart on Female teenagers - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Female teenagers - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Female teenagers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Female teenagers - Year-over-year growth 2022-2027 (%)
    • Female adults - Market size and forecast 2022-2027
      • Table Chart on Female adults - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Female adults - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Female adults - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Female adults - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advertising and promotion of feminine hygiene wash products
      • Increased concern about feminine hygiene
      • Rise in consumer disposable income
    • Market challenges
      • Negative consequences of feminine washes and presence of colorants
      • Availability of counterfeit products
      • Cultural barriers
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rapid growth of e-commerce
      • Rising popularity of organic products
      • Increasing brand loyalty
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Albaad Deutschland GmbH
      • Table Albaad Deutschland GmbH - Overview
      • Table Albaad Deutschland GmbH - Product / Service
      • Table Albaad Deutschland GmbH - Key offerings
    • Be Bodywise
      • Table Be Bodywise - Overview
      • Table Be Bodywise - Product / Service
      • Table Be Bodywise - Key offerings
    • Corman SpA
      • Table Corman SpA - Overview
      • Table Corman SpA - Product / Service
      • Table Corman SpA - Key offerings
    • COTTON HIGH TECH SL
      • Table COTTON HIGH TECH SL - Overview
      • Table COTTON HIGH TECH SL - Product / Service
      • Table COTTON HIGH TECH SL - Key offerings
    • Daio Paper Corp.
      • Table Daio Paper Corp. - Overview
      • Table Daio Paper Corp. - Product / Service
      • Table Daio Paper Corp. - Key offerings
    • Diva International Inc.
      • Table Diva International Inc. - Overview
      • Table Diva International Inc. - Product / Service
      • Table Diva International Inc. - Key offerings
    • Edgewell Personal Care Co.
      • Table Edgewell Personal Care Co. - Overview
      • Table Edgewell Personal Care Co. - Business segments
      • Table Edgewell Personal Care Co. - Key news
      • Table Edgewell Personal Care Co. - Key offerings
      • Table Edgewell Personal Care Co. - Segment focus
    • Essity Aktiebolag
      • Table Essity Aktiebolag - Overview
      • Table Essity Aktiebolag - Business segments
      • Table Essity Aktiebolag - Key news
      • Table Essity Aktiebolag - Key offerings
      • Table Essity Aktiebolag - Segment focus
    • First Quality Enterprises Inc.
      • Table First Quality Enterprises Inc. - Overview
      • Table First Quality Enterprises Inc. - Product / Service
      • Table First Quality Enterprises Inc. - Key offerings
    • Hengan International Group Co. Ltd.
      • Table Hengan International Group Co. Ltd. - Overview
      • Table Hengan International Group Co. Ltd. - Business segments
      • Table Hengan International Group Co. Ltd. - Key offerings
      • Table Hengan International Group Co. Ltd. - Segment focus
    • Kao Corp.
      • Table Kao Corp. - Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • Kimberly Clark Corp.
      • Table Kimberly Clark Corp. - Overview
      • Table Kimberly Clark Corp. - Business segments
      • Table Kimberly Clark Corp. - Key news
      • Table Kimberly Clark Corp. - Key offerings
      • Table Kimberly Clark Corp. - Segment focus
    • Maxim Hygiene Products Inc.
      • Table Maxim Hygiene Products Inc. - Overview
      • Table Maxim Hygiene Products Inc. - Product / Service
      • Table Maxim Hygiene Products Inc. - Key offerings
    • Ontex BV
      • Table Ontex BV - Overview
      • Table Ontex BV - Product / Service
      • Table Ontex BV - Key news
      • Table Ontex BV - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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