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Global Feminine Hygiene Products Market 2017-2021

Global Feminine Hygiene Products Market 2017-2021

About Feminine Hygiene Products

Feminine hygiene products refer to products that are used by women during menstrual periods to maintain personal hygiene, and enhances general well-being. There have been several initiatives by vendors targeting women to educate them, in terms of highlighting benefits of using feminine hygiene products to improve overall health and well-being. Also, there is an increase in awareness among women about feminine hygiene products. This trend is visible even among women in rural areas, which may increase the growth prospects of the market in the coming years.

Technavio’s analysts forecast the global feminine hygiene products market to grow at a CAGR of 4.83% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global feminine hygiene products market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of feminine hygiene products such as menstrual cups, tampons, sanitary napkins (only menstrual pads), pantyliners, and feminine hygiene wash products.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Feminine Hygiene Products Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Procter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Edgewell Personal Care
Other prominent vendors
  • Bella
  • Bodywise (UK)
  • Cora
  • Corman
  • First Quality Enterprises
  • Fujian Hengan Group
  • Lil-Lets
  • Masmi
  • Moxie
  • Ontex
  • Pee Buddy
  • Kao
  • The Honest Company
  • Seventh Generation
  • Vivanion
Market driver
  • Increase of women in workforce.
  • For a full, detailed list, view our report
Market challenge
  • Environment and hygiene-related problems.
  • For a full, detailed list, view our report
Market trend
  • Migration of manufacturing and sales facilities to APAC.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
    • Market overview
      • Table Key countries
    • Vendor analysis
      • Table Global feminine hygiene products segmentation: Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Market potential key statistics
      • Table Factors impacting global feminine hygiene products market
      • Table Overview: Global feminine hygiene products market
    • The challenge: Untapped rural market as a future opportunity
      • Table Factors to be considered by vendors for penetration in rural areas in India
    • Evaluation of market characteristics and buying behavior in global feminine hygiene products market
      • Table Stakeholders in global feminine hygiene products market
  • Market landscape
    • Market overview
      • Table Timeline: Feminine hygiene products
      • Table Feminine hygiene product segments
      • Table Key pointers for new vendors
    • Market size and forecast
      • Table Global feminine hygiene products market 2016-2021 ($ billions)
      • Table The 4Ps of feminine hygiene products market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Global feminine hygiene products market by distribution channel 2016 and 2021
      • Table Opportunity analysis of global feminine hygiene products market
      • Table Global feminine hygiene products market by online retail 2016-2021 ($ billions)
      • Table Internet users by region 2016
      • Table Global feminine hygiene products market by retail outlets 2016-2021 ($ billions)
  • Market segmentation by product
    • Market overview
      • Table Global feminine hygiene products market by product 2016 and 2021
      • Table Global sanitary napkins market 2016-2021 ($ billions)
      • Table Global tampons market 2016-2021 ($ billions)
      • Table Global pantyliners market 2016-2021 ($ billions)
      • Table Comparison of menstrual pads and pantyliners
      • Table Global menstrual cups market 2016-2021 ($ billions)
      • Table Comparison between menstrual cup and sanitary pads
      • Table Global feminine hygiene wash market 2016-2021 ($ millions)
  • Geographical segmentation
    • Market overview
      • Table Global feminine hygiene products market by geography 2016 and 2021
      • Table Snapshot of geographical segmentation 2016 and 2021
    • Feminine hygiene products market in Americas
      • Table Feminine hygiene products market in Americas 2016-2021 ($ billions)
      • Table Key leading countries
    • Feminine hygiene products market in EMEA
      • Table Feminine hygiene products market in EMEA 2016-2021 ($ billions)
      • Table Key leading countries
    • Feminine hygiene products market in APAC
      • Table Feminine hygiene products market in APAC 2016-2021 ($ billions)
      • Table Key leading countries
  • Market drivers
    • Table Key factors for vendors
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growth of e-commerce industry 2008-2015
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Procter & Gamble
      • Table Product offerings
      • Table Procter & Gamble: Profile
      • Table Procter & Gamble: Strength analysis
      • Table Procter & Gamble: Growth strategy matrix
      • Table Procter & Gamble: Opportunity assessment
    • Unicharm
      • Table Product offerings
      • Table Unicharm Chemical: Profile
      • Table Unicharm: Strength analysis
      • Table Unicharm: Growth strategy matrix
      • Table Unicharm: Opportunity assessment
    • Johnson & Johnson
      • Table Product offerings
      • Table Johnson & Johnson: Strength profile
      • Table Johnson & Johnson: Strength analysis
      • Table Johnson & Johnson: Growth strategy matrix
      • Table Johnson & Johnson: Opportunity assessment
    • Kimberly-Clark
      • Table Product offerings
      • Table Kimberly-Clark: Profile
      • Table Kimberly-Clark: Strength analysis
      • Table Kimberly-Clark: Growth strategy matrix
      • Table Kimberly-Clark: Growth opportunity assessment
    • Svenska Cellulosa Aktiebolaget
      • Table Product offerings
      • Table Svenska Cellulosa Aktiebolaget: Profile
      • Table Svenska Cellulosa Aktiebolaget: Strength analysis
      • Table Svenska Cellulosa Aktiebolaget: Growth strategy matrix
      • Table Svenska Cellulosa Aktiebolaget: Growth opportunity assessment
    • Edgewell Personal Care
      • Table Edgewell Personal Care: Company profile
      • Table Edgewell Personal Care Company: Strength analysis
      • Table Edgewell Personal Care Company: Growth strategy matrix
      • Table Edgewell Personal Care: Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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