Global Female Sex Toys Market 2017-2021
About Female Sex Toys
A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of users, thereby leading to sexual satisfaction.
Technavio’s analysts forecast the global female sex toys market to grow at a CAGR of 10.98% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global female sex toys market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of sex toys such as vibrators and dildos through online and retail channels of distribution.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Female Sex Toys Market 2017-2021
Technavio recognizes the following companies as the key players in the global female sex toys market: BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, and Standard Innovation.
Other Prominent Vendors in the market are: Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Eve's Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane (Acquire by Diamond Products), Jopen, Lovehoney, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increase in lesbian population. The lesbian segment is very significant today with over 3% of the overall population being attracted to the same sex. There is an increase in acceptability of lesbians into the society in the developed nations such as the US and Canada. The number of people admitting to their true sexual orientation has increased over the past decade, with society gradually becoming more accepting.”
According to the report, one of the major drivers for this market is consumer perspective. Sexual experiences have long been overhyped and dramatized in most of the conventional societies. However, this has been changing as consumers are becoming more sexually empowered with increased awareness and a supportive environment. Aids such as dildos and vibrators help satisfy consumers' sexual fantasies. The development of the BDSM concept and the acceptance of homosexuality, which was earlier viewed as perversion among people from most cultures, are also leading to increased exploration of sexuality, strengthening their demand in the market. In addition, there is an increased penetration of online pornographic videos due to the fast improving internet growth rate.
Further, the report states that one of the major factors hindering the growth of this market is taboos in culture and national laws. The use of sex toys such as dildos and vibrators are becoming more acceptable; however, a big part of the society still views these products as taboo. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma in the minds of the people. This perception of the society discourages people from openly buying these products. For instance, some states within the US still have laws prohibiting the sale of dildos, vibrators, and other such sex toys due to the graphic packaging of the product, preventing it from being exhibited in public. In the last few years though, the emergence of e-commerce has helped overcome this hurdle to a large extent by maintaining the anonymity of the buyer.
BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, Standard Innovation, Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Eve's Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane (Acquire by Diamond Products), Jopen, Lovehoney, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
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