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Global False Eyelashes Market 2019-2023

Global False Eyelashes Market 2019-2023

About this market

The social media awareness and celebrity endorsements for eye makeup will accelerate the false eyelashes during the forecast period. Consumers are often turning to social media platforms and blogs for educating themselves about the eye makeup products. Several brands are also creating a considerable social media presence and creating original content for social media. Social media also helps in building online communities for engaging consumers, while, boosting the market for false eyelashes market during the next few years. Technavio’s analysts have predicted that the false eyelashes market will register a CAGR of over 5% by 2023.

Market Overview

Increasing working women population

One of the growth drivers of the global false eyelashes market is increasing working women population. Young and affluent women are the target customers for false eyelashes as they seek value for money. Changing consumer preference and fashion trends force manufacturers to introduce new products. The growth in working women has strengthened purchasing power, that pushes the procurement eye makeup products and has raised the demand for false eyelashes

Logistics issues in the cosmetic industry

One of the challenges in the growth of the global false eyelashes market is the logistics issues in the cosmetic industry. One of the greatest challenges the cosmetic industry faces is aligning the commercial side of the business with key customer requirements, and then developing a logistics strategy that balances the service and the cost relationship to gain a competitive advantage.

For the detailed list of factors that will drive and challenge the growth of the false eyelashes market during 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented with the presence of several market players. Manufacturers are focusing on introducing customizable products in the market, as every consumer has different eyelash texture. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


Press Release

Technavio Announces the Publication of its Research Report – Global False Eyelashes Market 2019-2023

Technavio recognizes the following companies as the key players in the global false eyelashes market: Amorepacific, L’Oréal S.A., LVMH, Shiseido Company Limited, and The Estée Lauder Companies Inc.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the multichannel marketing.”

According to the report, one of the major drivers for this market is the social media awareness and celebrity endorsements.

Further, the report states that one of the major factors hindering the growth of this market is the logistics issues in the cosmetic industry.

Companies Mentioned

Amorepacific
L’Oréal S.A.
LVMH
Shiseido Company Limited
The Estée Lauder Companies Inc.

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care (BPC) products market
      • Table Segments of global beauty and personal care (BPC) products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Employment in services, female (% of female employment) 2013-2018 China, UK, India, and South Africa)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Multichannel marketing
    • Introduction of customizable false eyelashes
    • Advent of handmade false eyelashes
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amorepacific
      • Table Amorepacific - Vendor overview
      • Table Amorepacific - Business segments
      • Table Amorepacific - Organizational developments
      • Table Amorepacific - Geographic focus
      • Table Amorepacific - Segment focus
      • Table Amorepacific - Key offerings
    • L'Oréal S.A.
      • Table L'Oréal S.A. - Vendor overview
      • Table L'Oréal S.A. - Business segments
      • Table L'Oréal S.A. - Organizational developments
      • Table L'Oréal S.A. - Geographic focus
      • Table L'Oréal S.A. - Segment focus
      • Table L'Oréal S.A. - Key offerings
    • LVMH
      • Table LVMH - Vendor overview
      • Table LVMH - Business segments
      • Table LVMH - Organizational developments
      • Table LVMH - Geographic focus
      • Table LVMH - Segment focus
      • Table LVMH - Key offerings
    • Shiseido Company Limited
      • Table Shiseido Company Limited - Vendor overview
      • Table Shiseido Company Limited - Business segments
      • Table Shiseido Company Limited - Organizational developments
      • Table Shiseido Company Limited - Segment focus
      • Table Shiseido Company Limited - Key offerings
    • The Estée Lauder Companies Inc.
      • Table The Estée Lauder Companies Inc. - Vendor overview
      • Table The Estée Lauder Companies Inc. - Business segments
      • Table The Estée Lauder Companies Inc. - Organizational developments
      • Table The Estée Lauder Companies Inc. - Geographic focus
      • Table The Estée Lauder Companies Inc. - Segment focus
      • Table The Estée Lauder Companies Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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