Global Facial Wipes Market 2021-2025

Global Facial Wipes Market 2021-2025

Technavio has been monitoring the facial wipes market and it is poised to grow by $ 3.72 bn during 2021-2025, progressing at a CAGR of over 6% during the forecast period. Our report on the facial wipes market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by premiumization through good quality products and increased skincare needs due to rising air pollution. In addition, premiumization through good quality products is anticipated to boost the growth of the market as well.

The facial wipes market analysis includes product and distribution channel segments and geographic landscape.

Technavio's facial wipes market is segmented as below:

By Product

  • Wet facial wipes
  • Dry facial wipes
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the expansion of distribution channels as one of the prime reasons driving the facial wipes market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on facial wipes market covers the following areas:
  • Facial wipes market sizing
  • Facial wipes market forecast
  • Facial wipes market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading facial wipes market vendors that include Beiersdorf AG, Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kimberly-Clark Corp., Rockline Industries, The Clorox Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group. Also, the facial wipes market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Personal products market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2020 - 2025 ($ million)
      • Impact of COVID-19 pandemic on global facial wipes market
        • Table Global market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2020-2025 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Wet facial wipes - Market size and forecast 2020-2025
      • Table Wet facial wipes - Market size and forecast 2020-2025 ($ million)
      • Table Wet facial wipes - Year-over-year growth 2020-2025 (%)
      • Facial cleansing wipes
      • Makeup removing wipes
      • Face treatment wipes market
      • Face moisturizing wipes
      • Facial skin revitalizing wipes
    • Dry facial wipes - Market size and forecast 2020-2025
      • Table Dry facial wipes - Market size and forecast 2020-2025 ($ million)
      • Table Dry facial wipes - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2020-2025 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
      • Table Offline - Market size and forecast 2020-2025 ($ million)
      • Table Offline - Year-over-year growth 2020-2025 (%)
      • Hypermarkets, supermarkets, and convenience stores
      • Drugstores
      • Others
    • Online - Market size and forecast 2020-2025
      • Table Online - Market size and forecast 2020-2025 ($ million)
      • Table Online - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2020-2025
      • Table APAC - Market size and forecast 2020-2025 ($ million)
      • Table APAC - Year-over-year growth 2020-2025 (%)
    • North America - Market size and forecast 2020-2025
      • Table North America - Market size and forecast 2020-2025 ($ million)
      • Table North America - Year-over-year growth 2020-2025 (%)
    • Europe - Market size and forecast 2020-2025
      • Table Europe - Market size and forecast 2020-2025 ($ million)
      • Table Europe - Year-over-year growth 2020-2025 (%)
    • South America - Market size and forecast 2020-2025
      • Table South America - Market size and forecast 2020-2025 ($ million)
      • Table South America - Year-over-year growth 2020-2025 (%)
    • MEA - Market size and forecast 2020-2025
      • Table MEA - Market size and forecast 2020-2025 ($ million)
      • Table MEA - Year-over-year growth 2020-2025 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography
  • Drivers, Challenges, and Trends
    • Market drivers
      • Premiumization through good quality products
      • Increased skincare needs due to rising air pollution
      • Expansion of distribution channels
      • Social media and celebrity endorsements
    • Market challenges
      • Adverse health effects
      • Increasing availability of counterfeit products
      • Growing number of local and unorganized players
        • Table Impact of drivers and challenges
    • Market trends
      • Rising demand for natural and organic products
      • Increasing demand for anti-aging and multifunctional facial wipes
      • Growing demand for cosmetics for men
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Beiersdorf AG
      • Table Beiersdorf AG - Overview
      • Table Beiersdorf AG - Business segments
      • Table Beiersdorf AG - Key offerings
      • Table Beiersdorf AG - Segment focus
    • Hengan International Group Co. Ltd.
      • Table Hengan International Group Co. Ltd. - Overview
      • Table Hengan International Group Co. Ltd. - Business segments
      • Table Hengan International Group Co. Ltd. - Key offerings
      • Table Hengan International Group Co. Ltd. - Segment focus
    • Himalaya Global Holdings Ltd.
      • Table Himalaya Global Holdings Ltd. - Overview
      • Table Himalaya Global Holdings Ltd. - Product and service
      • Table Himalaya Global Holdings Ltd. - Key offerings
    • Johnson and Johnson Inc.
      • Table Johnson and Johnson Inc. - Overview
      • Table Johnson and Johnson Inc. - Business segments
      • Table Johnson and Johnson Inc. - Key offerings
      • Table Johnson and Johnson Inc. - Segment focus
    • Kimberly-Clark Corp.
      • Table Kimberly-Clark Corp. - Overview
      • Table Kimberly-Clark Corp. - Business segments
      • Table Kimberly-Clark Corp.-Key news
      • Table Kimberly-Clark Corp. - Key offerings
      • Table Kimberly-Clark Corp. - Segment focus
    • Rockline Industries
      • Table Rockline Industries - Overview
      • Table Rockline Industries - Product and service
      • Table Rockline Industries - Key offerings
    • The Clorox Co.
      • Table The Clorox Co. - Overview
      • Table The Clorox Co. - Business segments
      • Table The Clorox Co.- Key news
      • Table The Clorox Co. - Key offerings
      • Table The Clorox Co. - Segment focus
    • The Estee Lauder Companies Inc.
      • Table The Estee Lauder Companies Inc. - Overview
      • Table The Estee Lauder Companies Inc. - Business segments
      • Table The Estee Lauder Companies Inc.-Key news
      • Table The Estee Lauder Companies Inc. - Key offerings
      • Table The Estee Lauder Companies Inc. - Segment focus
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co.-Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever Group
      • Table Unilever Group - Overview
      • Table Unilever Group - Business segments
      • Table Unilever Group - Key offerings
      • Table Unilever Group - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and Caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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