Market Research Logo

Global Facial Serum Market 2016-2020

Global Facial Serum Market 2016-2020

About Facial Serum

A cosmetic serum is usually a water-based, non-greasy, and intensive formula that contains a high concentration of active substances. Serums can also be oil-based but have an oil-free texture (owing to less concentration of oil in the formulation). The oil-free texture can help them to penetrate deeper. Serums get rapidly absorbed and have the ability to penetrate into deeper layers, together with its active ingredients, to moisturize and deliver added nutrients. Serums contain high concentrations of active ingredients, so are usually made to contain just a few active ingredients. Due to high concentrations of active ingredients, serums produce the desired results faster than other creams or similar products.

Technavio’s analysts forecast the global facial serum market to grow at a CAGR of 3.88% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global facial serum market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of facial serum products to individual customers in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Facial Serum Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Beiersdorf
  • Estée Lauder
  • L'Oréal
  • P&G
  • Shiseido
Other prominent vendors
  • Amway
  • Avon Products
  • Burberry
  • Cadiveu Professional USA
  • Chanel
  • Chatters Canada
  • Clarins
  • Combe
  • Conair
  • Coty
  • Edgewell Personal Care
  • Henkel
  • Helen of Troy Limited
  • Johnson & Johnson
  • Kao
  • LVMH
  • Marchesa
  • Mary Kay
  • O Boticário
  • Revlon
  • Tom's of Maine
  • Unilever
  • World Hair Cosmetics
Market driver
  • Portfolio extension to include products with different properties
  • For a full, detailed list, view our report
Market challenge
  • Increasing number of domestic and niche brands
  • For a full, detailed list, view our report
Market trend
  • Increasing use of natural and organic ingredients
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Facial Serum Market 2016-2020

Technavio recognizes the following companies as the key players in the global facial serum market: Beiersdorf, Estée Lauder, L'Oréal, P&G, and Shiseido.

Other Prominent Vendors in the market are: Amway, Avon Products, Burberry, Cadiveu Professional USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom's of Maine, Unilever, and World Hair Cosmetics (Asia).

Commenting on the report, an analyst from Technavio’s team said: “Innovation in packaging is one of the recent trends gaining traction in the market. The packaging of products plays a two-fold role of safeguarding the content and as a marketing tool to make the products stand out on a store shelf and allure consumers to choose the product. Some of the serums launched in 2015 that had innovative packaging were the dual-phase serum for Clarins Double Serum and IOMA’s device for measuring hydration in the skin. The emergence of oil-based cosmetics is leading to innovations in packaging that enable deep formulations to be held and dispensed in a more effective manner.”

According to the report, the rising sales of premium products and growing middle-class aspirational spending is an important driver contributing to this market’s growth. The sale of premium skin care products is increasing globally, and this is encouraging manufacturers to expand their offerings, including facial serums, in the luxury segment. One of the factors driving the sales of these products is the high demand from the middle-income class population. Growing middle-income class aspirational spending in developing countries such as Brazil, Thailand, China, India, and Malaysia is helping to drive the sales of the global skin care market. The rising disposable income among the middle-class population is also encouraging the market to grow. The size of the middle-income class will increase further over the next 20 years starting from 2015 as three billion people are expected to enter the middle-income class during this period. Thus, the middle-income class will be the major target audience for skin care vendors, including facial serum manufacturers during the forecast period.

Further, the report states that the increasing number of domestic and niche brands is a major challenge this market’s facing. Cost-effectiveness and consumer loyalty tend to elongate the product acceptance cycles of established vendors in the market. However, they face competition from several domestic and niche brands that are active in certain geographies and offer products that suit the specific requirements of consumers. As domestic brands are perceived to have better understanding of local consumers, their preferences, and their skin types and associated issues, they remain highly patronized causing many established brands to fight for shelf-space at major specialty stores, hypermarket, and supermarkets.

Companies Mentioned

Beiersdorf, Estée Lauder, L'Oréal, P&G, Shiseido, Amway, Avon Products, Burberry, Cadiveu Professional USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom's of Maine, Unilever, World Hair Cosmetics (Asia).

  • Executive summary
    • Highlights
  • Global skin care market summary
    • Table Differentiating factors of market
    • Table Consumer insights
    • Table Market opportunity
    • Table Criteria for beauty brands to select a particular retailer
    • Table Merchandising management for beauty retailers
    • Table Market entry barriers
  • Scope of the report
    • Market overview
      • Table Global facial serum market by products
    • Key-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Beauty industry
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global facial serum market 2015-2020 ($ billions)
    • Differences between creams, lotions, and serums
    • Differences between serums, essences, and ampoules
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Global facial serum market by product category
      • Table Global facial serum market by product category 2015 and 2020
      • Table Global facial serum market segmentation by product category 2015-2020 ($ billions)
    • Global eye serums market
      • Table Global eye serums market 2015-2020 ($ millions)
    • Global blemish and acne treatment serums market
      • Table Global blemish and acne treatment serums market 2015-2020 ($ millions)
    • Global face sunscreen serums market
      • Table Global face sunscreen serums market 2015-2020 ($ millions)
    • Global face moisturizing serums market
      • Table Global face moisturizing serums market 2015-2020 ($ millions)
    • Global facial self-tanning serums market
      • Table Global facial self-tanning serums market 2015-2020 ($ millions)
  • Retail format segmentation
    • Global facial serum market by retail format
      • Table Global facial serum market by retail format 2015 (% share of revenue)
    • Specialty retail stores
    • Department stores
    • Hypermarkets, supermarkets, and convenience stores
    • Others
  • Geographical segmentation
    • Geographical segmentation
      • Table Geographical segmentation of market by revenue 2015 and 2020 (% of total revenue)
      • Table Geographical segmentation of market by revenue 2015-2020 ($ billions)
      • Table Comparison of geographies
    • Facial serum market in the Americas
      • Table Facial serum market in the Americas 2015-2020 ($ millions)
    • Facial serum market in Europe
      • Table Facial serum market in Europe 2015-2020 ($ millions)
    • Facial serum market in APAC
      • Table Facial serum market in APAC 2015-2020 ($ millions)
    • Facial serum market in MEA
      • Table Facial serum market in MEA 2015-2020 ($ millions)
    • Overall comparison of regions
      • Table Comparison of regions: CAGR 2015-2020, market share 2015, and base value 2015:
  • Key leading countries
    • Table Key leading countries 2015
    • US
      • Table Facial serum market in the US 2015-2020 ($ millions)
    • Brazil
      • Table Facial serum market in Brazil 2015-2020 ($ millions)
    • Japan
      • Table Facial serum market in Japan 2015-2020 ($ millions)
    • China
      • Table Facial serum market in China 2015-2020 ($ millions)
    • UK
      • Table Facial serum market in the UK 2015-2020 ($ millions)
  • Market drivers
    • Portfolio extension to include products with different properties
    • Rising sales of premium products and growing middle-class aspirational spending
    • Aging population
      • Table Global aging population 2009-2014 (millions of people over 65 years of age)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Increasing number of domestic and niche brands
    • Patent-driven market
    • Criticality of inventory management and product sourcing
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increasing use of natural and organic ingredients
    • Packaging innovations
    • Leveraging online channel and in-store digital initiatives
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of the key vendors
      • Table Operating margin in FY:2015 comparison (%)
      • Table Sales growth (FY:2014-Fy:2015) comparison (%)
      • Table Key vendors: Benchmarking on product offerings and geographical presence
    • Beiersdorf
      • Table Beiersdorf: Business and geographical segmentation by revenue 2015 (% of revenue share)
      • Table Recent development
    • Estée Lauder
      • Table Estée Lauder: Business and geographical segmentation by revenue 2015 (% of revenue share)
      • Table Estée Lauder: Strength and weakness
      • Table Recent development
    • L'Oréal
      • Table L'Oréal: Business and geographical segmentation by revenue 2015 (% of revenue share)
      • Table L'Oréal: Strength and weakness
      • Table Recent developments
    • Procter & Gamble (P&G)
      • Table P&G: Business and geographical segmentation by revenue 2015 (% of revenue share)
      • Table P&G in global facial serum market
      • Table P&G: Strength and weakness
      • Table Recent developments
    • Shiseido
      • Table Shiseido: Business and geographical segmentation by revenue in 2015 (% of revenue share)
      • Table Recent developments
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report