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Global Face Make-up Market 2016-2020

About the Face Make-Up Market

In 2015, the face make-up segment was the highest revenue generator in the global color cosmetics market, accounting for 37.46% of its revenue. In the US, bronzers and blushers were the top-selling beauty products in 2015, with sales increasing due to the rise of the contouring and face mapping trends. Smashbox’s Step-By-Step Contour Kit is one of Sephora's top three contour brands. The New Dimension collection by Estée Lauder includes a shape and fill expert serum, expert liquid tape, shape and sculpt face kit, and shape and sculpt eye kit. These products have seen considerable demand in the global face make-up market, with consumers being influenced by celebrity styles and the latest trends.

Technavio’s analysts forecast the global face make-up market to grow at a CAGR of 5.63% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global face make-up market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of the following face make-up products:

  • Foundation (includes primer, BB cream, and contouring products)
  • Face powder
  • Blush
  • Concealer
  • Bronzer
The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Face Make-Up Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Coty
  • Estée Lauder
  • L'Oréal
  • LVMH
  • Shiseido
Other prominent vendors
  • Amway
  • Aveda
  • Avon Products
  • BABOR
  • Chanel
  • Clarins
  • Kao
  • Lotus Herbals
  • Mary Kay
  • Natura
  • Nature Republic
  • Boticário
  • Oriflame
  • Revlon
Market driver
  • Demand for BB and CC creams
  • For a full, detailed list, view our report
Market challenge
  • Risk of exposure to toxic chemicals
  • For a full, detailed list, view our report
Market trend
  • Demand for contouring make-up products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Face Make-Up Market 2016-2020

Technavio recognizes the following companies as the key players in the global face make-up market: Coty, Estée Lauder, L'Oréal, LVMH, and Shiseido.

Other Prominent Vendors in the market are: Amway, Aveda, Avon Products, BABOR, Chanel, Clarins, Kao, Lotus Herbals, Mary Kay, Natura, Nature Republic, O Boticário, Oriflame, and Revlon.

Commenting on the report, an analyst from Technavio’s team said: “One trend which is boosting market growth is the demand for contouring make-up products. Celebrity fashion and make-up style is an important influencing factor in this market. An example of a make-up trend that gained significant consumer interest in 2014 and 2015 was contouring, a style that uses more than one shade of base make-up to highlight specific features of the face. In 2015, contouring became the most-requested mini makeover at the Sephora Beauty Studio. The Sephora Go app is testing a contouring platform in collaboration with virtual make-up tutorial Map My Beauty.”

According to the report, a key growth driver is the rising demand for BB and CC creams. Celebrity fashion and make-up style is an important influencing factor in this market. An example of a make-up trend that gained significant consumer interest in 2014 and 2015 was contouring, a style that uses more than one shade of base make-up to highlight specific features of the face. In 2015, contouring became the most-requested mini makeover at the Sephora Beauty Studio. The Sephora Go app is testing a contouring platform in collaboration with virtual make-up tutorial Map My Beauty.

Further, the report states that one challenge that could restrict market growth is the risk of exposure to toxic chemicals.



Companies Mentioned

Coty, Estée Lauder, L'Oréal, LVMH, Shiseido, Amway, Aveda, Avon Products, BABOR, Chanel, Clarins, Kao, Lotus Herbals, Mary Kay, Natura, Nature Republic, O Boticário, Oriflame, Revlon.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global face make-up market 2015: Overview
    • Market size and forecast
      • Table Global face make-up market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Segmentation of market by product type 2015-2020
      • Table Segmentation of global face make-up market by product type 2015
      • Table Segmentation of global face make-up market by product type 2020
    • Global foundation market
      • Table Global foundation market 2015-2020 ($ billions)
    • Global face powder market
      • Table Global face powder market 2015-2020 ($ billions)
    • Global blush market
      • Table Global blush market 2015-2020 ($ billions)
    • Global concealer market
      • Table Global concealer market 2015-2020 ($ billions)
    • Global bronzer market
      • Table Global bronzer market 2015-2020 ($ billions)
  • Geographical segmentation
    • Segmentation of global face make-up market by geography 2015-2020
      • Table Segmentation of global face make-up market by geography 2015
      • Table Segmentation of global face make-up market by geography 2020
    • Face make-up market in Americas
      • Table Face make-up market in Americas 2015-2020 ($ billions)
    • Face make-up market in Europe
      • Table Face make-up market in Europe 2015-2020 ($ billions)
    • Face make-up market in APAC
      • Table Face make-up market in APAC 2015-2020 ($ billions)
    • Face make-up market in MEA
      • Table Face make-up market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Percentage of women in the US who buy key products 2014
    • China
    • Brazil
  • Market drivers
    • Marketing initiatives using social media platforms
    • Demand for BB and CC creams
    • Product innovation
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Risk of exposure to toxic chemicals
    • Threat from counterfeit products
    • Limitations on product testing
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for contouring make-up products
    • Increased demand for multifunctional products
    • Leveraging digital technology
  • Vendor landscape
    • Competitor landscape
    • Major market vendors
      • Table Major market vendors 2015
    • Competitor benchmarking
      • Table Competitor benchmarking for global face make-up market 2015
    • Coty
      • Table Coty: Business segmentation by revenue 2015
      • Table Coty: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Coty: Geographical segmentation by revenue 2015
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • LVMH
      • Table LVMH: Business segmentation by revenue 2015
      • Table LVMH: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table LVMH: Geographical segmentation by revenue 2015
    • Shiseido
      • Table Shiseido: Business segmentation by revenue by 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Shiseido: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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