Global Eye Makeup Market 2016-2020
About Eye Makeup
The eye makeup segment is one of the fastest-growing segments of the global color cosmetics market and is expected to continue growing in the coming years. With the rising demand for eye makeup, manufacturers are developing new products to drive sales in the market. In the eyebrow segment, vendors like MAC and Clinique are among the leading players in the US. The consumption of niche brands like Anastasia Beverly Hills is also high across the US.
Technavio’s analysts forecast the global eye makeup market to grow at a CAGR of 5.19% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global eye makeup market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of eye makeup to individual customers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Eye Makeup Market 2016-2020
Technavio recognizes the following companies as the key players in the global eye makeup market: Procter & Gamble, L’Oréal, Shiseido, Estée Lauder, LVMH Moët Hennessy Louis Vuitton, Amway, Avon, Clarins, Coty, Chanel, Kao, Natura, O Boticário, Revlon, and Unilever.
Commenting on the report, an analyst from Technavio’s team said: “Natural mineral eye makeup is the latest trend in the market. From liquid to powder form, mineral eye makeup formulas have grown in popularity. With the surge in demand for natural and organic eye care products, the demand for mineral eye makeup is rising exponentially. The mineral eye makeup products are one of the growing trends in the beauty industry, and women across the globe are using this makeup to reduce wrinkles, as these contain Vitamin A and E.”
According to the report, rise in demand for waterproof eye makeup products will be a key driver for market growth. As humidity and heat melt makeup, the inclination toward waterproof eye makeup usually increases during the summer. Waterproof eye makeup products have been gaining popularity as these product lines address the aforementioned issue effectively. In line with this, manufacturers have been launching sweat proof makeup that lasts all day long. These eye makeup products are particularly popular among working women. The rising participation of women in the workforce has contributed to the sales of these products.
Further, the report states that warehouse management is one of the most important aspects of the cosmetics industry, as some products are perishable and need refrigeration. The industry is highly regulated, and third-party logistics need certain licenses to handle products. One of the greatest challenges the cosmetic industry faces is aligning the commercial side of the business with the key customer requirement, and then developing a logistic strategy that balances the service and the cost relationship to gain competitive advantage.
Procter & Gamble, L’Oréal, Shiseido, Estée Lauder, LVMH Moët Hennessy Louis Vuitton, Amway, Avon, Clarins, Coty, Chanel, Kao, Natura, O Boticário, Revlon, and Unilever.
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