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Global Eye Makeup Market 2016-2020

Global Eye Makeup Market 2016-2020

About Eye Makeup

The eye makeup segment is one of the fastest-growing segments of the global color cosmetics market and is expected to continue growing in the coming years. With the rising demand for eye makeup, manufacturers are developing new products to drive sales in the market. In the eyebrow segment, vendors like MAC and Clinique are among the leading players in the US. The consumption of niche brands like Anastasia Beverly Hills is also high across the US.

Technavio’s analysts forecast the global eye makeup market to grow at a CAGR of 5.19% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global eye makeup market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of eye makeup to individual customers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Eye Makeup Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Estée Lauder
  • L'Oréal
  • LVMH Moët Hennessy Louis Vuitton
  • The Procter & Gamble Company (P&G)
  • Shiseido
Other prominent vendors
  • Amway
  • Avon
  • Clarins
  • Coty
  • Chanel
  • Kao
  • Natura
  • Boticário
  • Revlon
  • Unilever
Market driver
  • Rise in demand for waterproof eye makeup products
  • For a full, detailed list, view our report
Market challenge
  • Ethical sourcing of ingredients
  • For a full, detailed list, view our report
Market trend
  • Customized virtual platforms to enhance shopping experience
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Eye Makeup Market 2016-2020

Technavio recognizes the following companies as the key players in the global eye makeup market: Procter & Gamble, L’Oréal, Shiseido, Estée Lauder, LVMH Moët Hennessy Louis Vuitton, Amway, Avon, Clarins, Coty, Chanel, Kao, Natura, O Boticário, Revlon, and Unilever.

Commenting on the report, an analyst from Technavio’s team said: “Natural mineral eye makeup is the latest trend in the market. From liquid to powder form, mineral eye makeup formulas have grown in popularity. With the surge in demand for natural and organic eye care products, the demand for mineral eye makeup is rising exponentially. The mineral eye makeup products are one of the growing trends in the beauty industry, and women across the globe are using this makeup to reduce wrinkles, as these contain Vitamin A and E.”

According to the report, rise in demand for waterproof eye makeup products will be a key driver for market growth. As humidity and heat melt makeup, the inclination toward waterproof eye makeup usually increases during the summer. Waterproof eye makeup products have been gaining popularity as these product lines address the aforementioned issue effectively. In line with this, manufacturers have been launching sweat proof makeup that lasts all day long. These eye makeup products are particularly popular among working women. The rising participation of women in the workforce has contributed to the sales of these products.

Further, the report states that warehouse management is one of the most important aspects of the cosmetics industry, as some products are perishable and need refrigeration. The industry is highly regulated, and third-party logistics need certain licenses to handle products. One of the greatest challenges the cosmetic industry faces is aligning the commercial side of the business with the key customer requirement, and then developing a logistic strategy that balances the service and the cost relationship to gain competitive advantage.

Companies Mentioned

Procter & Gamble, L’Oréal, Shiseido, Estée Lauder, LVMH Moët Hennessy Louis Vuitton, Amway, Avon, Clarins, Coty, Chanel, Kao, Natura, O Boticário, Revlon, and Unilever.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key regions
    • Top-vendor offerings
      • Table Product offerings of key vendors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global color cosmetics market
      • Table Global color cosmetics market: Product segmentation
      • Table CAGR comparison of color cosmetics product segments 2015-2020
    • Global eye makeup market
      • Table Global eye makeup market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Eye makeup products by ingredients
    • Table Global eye makeup products by ingredients used
  • Market segmentation by distribution channel
    • Table Global eye makeup market by distribution channel 2015
  • Market segmentation by products
    • Global eye makeup market by product type
      • Table Global eye makeup market by product type 2015 and 2020
    • Global mascaras market
      • Table Global mascaras market 2015-2020 ($ billions)
    • Global eye liners and pencils market
      • Table Global eye liners and pencils market 2015-2020 ($ billions)
    • Global eye shadow kits market
      • Table Global eye shadow kits market 2015-2020 ($ billions)
    • Global other eye makeup products market
      • Table Global other eye makeup products market 2015-2020 ($ billions)
  • Geographical segmentation
    • Market segmentation by geography
      • Table Global eye makeup market by geography 2015 and 2020
    • Eye makeup market in the Americas
      • Table Eye makeup market in the Americas 2015-2020 ($ billions)
      • Table Eye makeup market in US by product segments 2015
    • Eye makeup market in Europe
      • Table Eye makeup market in Europe 2015-2020 ($ billions)
    • Eye makeup market in APAC
      • Table Eye makeup market in APAC 2015-2020 ($ billions)
    • Eye makeup market in MEA
      • Table Eye makeup market in MEA 2015-2020 ($ billions)
  • Market drivers
    • Rise in demand for waterproof eye makeup products
    • Increased adoption of premium products
    • Social media and celebrity endorsements
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Tax implications
      • Table Comparison by import regulations 2014
    • Inbound logistic issues
    • Ethical sourcing of ingredients
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Customized virtual platforms to enhance shopping experience
    • Surge in demand for mineral eye makeup
    • 3D makeup printer
  • Vendor landscape
    • Competitive scenario
      • Table Key vendor's financial metrics 2015
  • Key vendor analysis
    • Procter & Gamble (P&G)
    • L'Oréal
    • Shiseido
    • Estée Lauder
    • LVMH Moët Hennessy Louis Vuitton
  • Appendix
    • List of abbreviations
  • Explore Technavio

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