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Global Energy Drinks Market 2017-2021

About Energy Drinks

Energy drinks are a category of beverages that have ingredients like caffeine and others that increase the energy level in the body. Energy drinks come under the functional beverages category. The market for energy drinks has increased significantly because of rapid urbanization, increased spread of retail, and rise in demand for convenience foods. The market has scope to expand in emerging economies due to an increase in disposable income of consumers and consumers' willingness to try new flavors and tastes.

Technavio’s analysts forecast the global energy drinks market to grow at a CAGR of 8.86% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global energy drinks market for 2017-2021. To calculate the market size, the report considers value and volume of energy drinks market in different regions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Energy Drinks Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Monster Beverage Corporation
  • PepsiCo
  • Red Bull
  • Rockstar Energy Drink
Other prominent vendors
  • BOMB ENERGY DRINK
  • Living Essentials Marketing
  • POWER HORSE Energy Drinks
  • Starbucks
  • Vemma Nutrition Company
  • XS Energy
  • XYIENCE Energy Drink
Market driver
  • Hectic lifestyle and need for instant energy
  • For a full, detailed list, view our report
Market challenge
  • Stiff competition from low-cost substitutes
  • For a full, detailed list, view our report
Market trend
  • Increase in demand for low-calorie energy drinks
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Energy Drinks Market 2017-2021

Technavio recognizes the following companies as the key players in the global energy drinks market: Monster Beverage Corporation, PepsiCo, Red Bull, and Rockstar Energy Drink.

Other Prominent Vendors in the market are: BOMB ENERGY DRINK, Living Essentials Marketing, POWER HORSE Energy Drinks, Starbucks, Vemma Nutrition Company, XS Energy, and XYIENCE Energy Drink.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increase in demand for low-calorie energy drinks. In recent times, there has been an increase in health consciousness among consumers. Due to an increase in the occurrences of various diseases, consumers are becoming more conscious about what they consume. Obesity is one of the main reasons for the increase in demand for low-calorie energy drinks. Several energy drink manufacturers like Red Bull have already come up with sugar-free variants of energy drinks.”

According to the report, one driver in the market is hectic lifestyle and need for instant energy. The change in lifestyles and work practices, globalization, and several other aspects have made consumers' lives more hectic. They have more work than time to complete their tasks. Thus, to survive in such a competitive environment, they need to put in more effort. As these energy drinks are rich in energy-simulating ingredients like ginseng, caffeine, and others, they keep the mind and body alert. Caffeine present in energy drinks helps to increase the overall productivity by increasing activeness and alertness.

Further, the report states that one challenge in the market is stiff competition from low-cost substitutes. Energy drinks face stiff competition from low-cost substitutes like fruit juices, soft drinks, and other flavored beverages. Although they do not have stimulants like ginseng, guarana, and others, they contain other energy-providing substances like glucose, vitamins, and minerals. These substitutes were already present in the market much before the introduction of energy drinks and had high demand. Although the scope of energy drinks has increased in western countries, they are still not prevalent in the emerging economies.

Companies Mentioned

Monster Beverage Corporation, PepsiCo, Red Bull, Rockstar Energy Drink, BOMB ENERGY DRINK, Living Essentials Marketing, POWER HORSE Energy Drinks, Starbucks, Vemma Nutrition Company, XS Energy, and XYIENCE Energy Drink.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global energy drinks market in global functional drinks market 2016 ($ billions)
  • Market landscape
    • Market overview
      • Table Global energy drinks market segmentation
    • Market size and forecast
      • Table Global energy drinks market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by packaging
    • Global energy drinks market by packaging
      • Table Global energy drinks market by packaging 2016 (% share of revenue)
  • Market segmentation by product category
    • Table Global energy drinks market by product category 2016 (% share of revenue)
    • Global still energy drinks market
      • Table Global still energy drinks market 2016-2021 ($ billions)
    • Global sparkling energy drinks market
      • Table Global sparkling energy drinks market 2016-2021 ($ billions)
  • Market segmentation by product type
    • Global energy drinks market by product type
      • Table Global energy drinks market by product type 2016 and 2021 (% share of revenue)
    • Standard energy drinks
      • Table Global standard energy drinks market 2016-2021 ($ billions)
    • Energy shots
      • Table Global energy shots market 2016-2021 ($ billions)
  • Market segmentation by brand labeling
    • Global energy drinks market by brand labeling
      • Table Global energy drinks market by brand labeling 2016 (% share of revenue)
  • Geographical segmentation
    • Global energy drinks market by geography
      • Table Global energy drinks market by geography 2016 and 2021 (% share of revenue)
    • Geographical segmentation by volume
      • Table Global energy drinks market by geography by volume 2016 and 2021 (billion liters)
    • Energy drinks market in Americas
      • Table Energy drinks market in Americas 2016-2021 ($ billions)
    • Energy drinks market in APAC
      • Table Energy drinks market in APAC 2016-2021 ($ billions)
    • Energy drinks market in EMEA
      • Table Energy drinks market in EMEA 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries: Market share 2016
    • US
      • Table Energy drinks market in US 2016-2021 ($ billions)
    • China
      • Table Energy drinks market in China 2016-2021 ($ billions)
    • Japan
      • Table Energy drinks market in Japan 2016-2021 ($ billions)
    • Brazil
      • Table Energy drinks market in Brazil 2016-2021 ($ billions)
    • UK
      • Table Energy drinks market in UK 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increase in demand for low-calorie energy drinks
    • Increased focus on marketing and promotional activities
    • Expansion of market in emerging economies
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in global energy drinks market
      • Table Competitive assessment 2016
  • Key vendor analysis
    • Monster Beverage Corporation
      • Table Monster Beverage Corporation: Product portfolio
    • PepsiCo
      • Table PepsiCo: Product portfolio
    • Red Bull
      • Table Red Bull: Product portfolio
    • Rockstar Energy Drink
      • Table Rockstar Energy Drink: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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