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Global Electric Toothbrush - Market Study 2015-2019

About electric toothbrushes

An electric toothbrush is the kind of toothbrush which is plugged into the wall for recharging. Consumers keep the handle and replace the brush head frequently, usually every three months. Rechargeable electric toothbrushes vary in terms of the cleaning technology they use, such as oscillating action, rotating action, sonic technology etc.With the evolution of the toothbrush industry, there are various types of toothbrushes available in the market. The low cost of manual toothbrushes is a major driver for the manual toothbrushes. However greater consciousness about oral hygiene and care along with the efficacy provided power toothbrushes is propelling the market for power toothbrushes. Power toothbrushes come in two variants; electric and battery powered. This report deals with the market for electric toothbrushes. Evolution in cleaning technology and advancements like smart electric toothbrushes are the major factors which will propel the market in the forecast period.

Technavio's analysts forecast the global electric toothbrush market to grow at a CAGR of 8.09 % over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global electric toothbrush market during the period 2015-2019. To calculate the market size, the report considered revenue generated from sales of electric toothbrushes, replacement brush heads and other replacement accessories like chargers, handles etc.

Technavio's report, Global Electric Toothbrush Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC, Europe, North America and ROW region; it also covers the landscape of the global electric toothbrush market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • APAC
  • Europe
  • North America
  • ROW
Key vendors
  • Colgate Palmolive
  • Panasonic
  • Philips
  • Proctor and Gamble
  • Waterpik
Other prominent vendors
  • Arm and Hammer
  • Conair
  • Mouth Watchers
  • Omron Healthcare
  • Summer Infant
Key market driver
  • Increase in consumer need for oral healthcare products
  • For a full, detailed list, view our report
Key market challenge
  • Threat from manual and battery-powered toothbrushes
  • For a full, detailed list, view our report
Key market trend
  • Electric toothbrushes for kids
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Electric Toothbrush Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Electric Toothbrush Market: Colgate Palmolive, Panasonic, Philips, Proctor and Gamble and Waterpik



Other prominent vendors in the market are: Arm and Hammer, Conair, Mouth Watchers, Omron Healthcare and Summer Infant

Commenting on the report, an analyst from Technavio’s team said: “People in developed geographies tend to have high disposable income and parents are more inclined to spend on high-quality products for their children. Meanwhile, in developing economies, the rise in dual income households and the decline in number of children per household have increased the discretionary expenditure budget allotted for children. This represents a strong positive trend for electric toothbrush manufacturers to focus on developing new product varieties for the children's segment.”

According to the report, the leading vendors are capitalizing on this opportunity to garner market share. They are introducing technologically advanced toothbrushes suitable for different age groups. Players are vying for a higher share by tapping opportunities to differentiate their products from their competitors. In Germany, the sales of electric toothbrushes in the personal care industry are increasing due to the government's intervention in promoting awareness and educational. The campaigns by vendors lay emphasis on the efficiency of electric toothbrushes over manual brushes.

Further, the report states that the charging required to power electric toothbrushes coupled with high maintenance costs have been major impediments in the growth of the electric toothbrush market.

Companies Mentioned

Colgate Palmolive, Panasonic, Philips, Proctor and Gamble, Waterpik, Arm and Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant

  • Executive summary
    • Key highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Segmentation of global beauty and personal care market
      • Table Cleaning technologies in electric toothbrushes
      • Table Penetration of electric toothbrushes by cleaning technology
      • Table Evolution of electric toothbrushes
    • Market size and forecast
      • Table Global electric toothbrush market ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global electric toothbrush market by geography
      • Table Global electric toothbrush market by geography 2014
      • Table Global electric toothbrush market by geography 2019
      • Table Global electric toothbrush market by geography 2014-2019 (millions)
      • Table Global electric toothbrush market by geography 2014-2019
    • Electric toothbrush market in Europe
      • Table Electric toothbrush market in Europe 2014-2019 ($ billions)
      • Table Manual vs. electric toothbrush market in Europe
    • Electric toothbrush market in North America
      • Table Electric toothbrush market in North America 2014-2019 ($ billions)
      • Table Daily electric toothbrush usage in US households 2013
    • Electric toothbrush market in APAC
      • Table Electric toothbrush market in APAC 2014-2019 ($ millions)
    • Electric toothbrush market in ROW
      • Table Electric toothbrush market in ROW ($ millions)
      • Table Imports of toothbrushes in Ghana and Kenya 2010 and 2012 ($ millions)
  • Market drivers
    • Table Effectiveness in plaque removal of electric and manual toothbrushes
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Price differential between the various varieties of toothbrushes
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growth in online personal care segment in Asia 2011-2012
  • Vendor landscape
    • Competitive scenario
    • Market share analysis 2014
      • Table Market share in the electric toothbrush market in US 2014
      • Table Market share in the global electric toothbrush market in 2014
    • Philips
    • P&G
    • Panasonic Corporation
    • Colgate Palmolive
    • Waterpik
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2014
      • Table Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2014
    • Panasonic
      • Table Revenue comparison by business segment 2013 and 2014 ($ millions)
    • Philips
      • Table Revenue comparison by business segment 2013 and 2014 ($ millions)
      • Table Geographical segmentation by revenue 2014
    • P&G
      • Table Business segmentation by revenue 2013 and 2014 (excludes revenue generated from corporate)
    • Water Pik
      • Table Water Pik: Product segmentation
  • Other prominent vendors
    • Arm and Hammer
      • Table Arm and Hammer: Product offerings
      • Table Arm and Hammer: Business segmentation
    • Conair
      • Table Conair: Product offerings
      • Table Conair: Business segmentation
    • Mouth Watchers
      • Table Mouth Watchers: Product offerings
      • Table Mouth Watchers: Business segmentation
    • Omron Healthcare
      • Table Omron Healthcare: Product offerings
      • Table Omron Healthcare: Business segmentation
    • Summer Infant
      • Table Summer Infant: Product offerings
      • Table Summer Infant: Business segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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