About electric toothbrushes
An electric toothbrush is the kind of toothbrush which is plugged into the wall for recharging. Consumers keep the handle and replace the brush head frequently, usually every three months. Rechargeable electric toothbrushes vary in terms of the cleaning technology they use, such as oscillating action, rotating action, sonic technology etc.With the evolution of the toothbrush industry, there are various types of toothbrushes available in the market. The low cost of manual toothbrushes is a major driver for the manual toothbrushes. However greater consciousness about oral hygiene and care along with the efficacy provided power toothbrushes is propelling the market for power toothbrushes. Power toothbrushes come in two variants; electric and battery powered. This report deals with the market for electric toothbrushes. Evolution in cleaning technology and advancements like smart electric toothbrushes are the major factors which will propel the market in the forecast period.
Technavio's analysts forecast the global electric toothbrush market to grow at a CAGR of 8.09 % over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global electric toothbrush market during the period 2015-2019. To calculate the market size, the report considered revenue generated from sales of electric toothbrushes, replacement brush heads and other replacement accessories like chargers, handles etc.
Technavio's report, Global Electric Toothbrush Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC, Europe, North America and ROW region; it also covers the landscape of the global electric toothbrush market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Electric Toothbrush Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Electric Toothbrush Market: Colgate Palmolive, Panasonic, Philips, Proctor and Gamble and Waterpik
Other prominent vendors in the market are: Arm and Hammer, Conair, Mouth Watchers, Omron Healthcare and Summer Infant
Commenting on the report, an analyst from Technavio’s team said: “People in developed geographies tend to have high disposable income and parents are more inclined to spend on high-quality products for their children. Meanwhile, in developing economies, the rise in dual income households and the decline in number of children per household have increased the discretionary expenditure budget allotted for children. This represents a strong positive trend for electric toothbrush manufacturers to focus on developing new product varieties for the children's segment.”
According to the report, the leading vendors are capitalizing on this opportunity to garner market share. They are introducing technologically advanced toothbrushes suitable for different age groups. Players are vying for a higher share by tapping opportunities to differentiate their products from their competitors. In Germany, the sales of electric toothbrushes in the personal care industry are increasing due to the government's intervention in promoting awareness and educational. The campaigns by vendors lay emphasis on the efficiency of electric toothbrushes over manual brushes.
Further, the report states that the charging required to power electric toothbrushes coupled with high maintenance costs have been major impediments in the growth of the electric toothbrush market.
Colgate Palmolive, Panasonic, Philips, Proctor and Gamble, Waterpik, Arm and Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant
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