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Global Electric Shaver Market 2017-2021

Global Electric Shaver Market 2017-2021

About Electric Shaver

In the hair removal appliance segment of the personal care appliance market, the demand for electric shavers is rising. Male users dominate the market demand and are followed by female users. Although manual shaving options dominate the shaver market due to their cost advantage, men are increasingly switching to electric alternatives, especially in developed countries. Ease of use, simplification, sophistication, branding, and appeal associated with ownership of high-value brands, less time consuming, higher quality of shaving/trimming, and multi-functionality (different sets of blades for different styling effects) are some factors driving the sales of electric shavers. With more women entering the global workforce, the demand for and the affordability of hair removal appliances such as electric shavers have increased for shaving body areas such as legs and armpits.

Technavio’s analysts forecast the global electric shaver market to grow at a CAGR of 3.77% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global electric shaver market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of electric shavers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report Global Thoracic Surgery Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Conair
  • Philips
  • Panasonic
  • P&G
Other prominent vendors
  • Andis
  • Spectrum Brands
  • Wahl Clipper
Market driver
  • Rising interest among men in grooming
  • For a full, detailed list, view our report
Market challenge
  • Rise in demand for laser hair removal
  • For a full, detailed list, view our report
Market trend
  • Rising trend of body hair removal
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release



Technavio Announces the Publication of its Research Report – Global Electric Shaver Market 2017-2021

Technavio recognizes the following companies as the key players in the global electric shaver market: Conair, Philips, Panasonic, and P&G

Other Prominent Vendors in the market are: Andis, Spectrum Brands, and Wahl Clipper

Commenting on the report, an analyst from Technavio’s team said: “Besides an increase in appearance consciousness among consumers, there are several other reasons for the rise in the preference for body hair removal. For instance, the removal of hair is prescribed by religion customs such as tonsure, a traditional aspect of Christianity, Buddhism, Islam, and Judaism. Body hair removal is also important after surgery, which requires shaving to eradicate lice or minimize body odor due to the accumulation of odor-causing micro-organisms in hair. Shaving head before chemotherapy is also becoming popular to avoid irregular hair loss, and many individuals with cancer prefer to shave their heads even before starting chemotherapy for comfort. In extreme cases, people may need to remove all body hair to prevent or combat infestation by lice, fleas, and other parasites. Such practices will continue to increase the demand for shaving products such as electric shavers.”

According to the report, the transformation in the socio-economic scenario in major countries such as the US and the UK has led to an evolution in the concepts of beauty, wellness, and grooming. These ideas, which were traditionally considered female-centric, are becoming increasingly gender-neutral. People have become more confident about embracing their individuality. The millennials are less confined by traditional gender roles and conventional norms. As the world is getting more competitive, men are also feeling the pressure to perform well in all spheres and are paying more attention to personal grooming.

Further, the report states that the growing demand for alternative hair removal solutions such as laser technology will negatively impact the sales of electric shavers. In December 2006, the US Food and Drug Administration approved the first at-home laser hair remover developed by P&G's Gillette and Palomar Medical Technologies. Other manufacturers have also launched similar products. The rising demand for laser hair removal is due to its advantages such as long-lasting results, option to selectively target the hair leaving the surrounding skin undamaged, less pain, and speed of the treatment.

Companies Mentioned

Conair, Philips, Panasonic, P&G, Andis, Spectrum Brands, Wahl Clipper.

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Market overview
      • Table Global electric shaver market: an overview
    • Market size and forecast
      • Table Global electric shaver market 2016-2021 ($ billions)
      • Table Global electric shaver market by end-users 2016-2021 (% share)
    • Key takeaways
      • Table Global urban population 1965-2015 (% of total)
      • Table Global internet penetration 2011-2016 (% of population)
      • Table Key countries in the market: Revenue and growth potential 2016
      • Table Stakeholder chart for the market
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global electric shaver market by geography
      • Table Global electric shaver market by geography 2016-2021 (% share)
      • Table Global electric shaver market by geography 2016-2021
    • Electric shaver market in EMEA
      • Table Electric shaver market in EMEA 2016-2021 ($ billions)
    • Electric shaver market in Americas
      • Table Electric shaver market in Americas 2016-2021 ($ billions)
    • Electric shaver market in APAC
      • Table Electric shaver market in APAC 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Global electric shaver market by distribution channel
      • Table Global electric shaver market by distribution channel 2016-2021 (% share)
      • Table Global electric shaver market by distribution channel: Opportunity analysis
      • Table Different retail formats based on key parameters
      • Table Strategy for online retail and omni-channel retailing
    • Retail outlets
      • Table Global electric shaver market by retail outlets 2016-2021 ($ billions)
    • Online retail
      • Table Global electric shaver market by online retail 2016-2021 ($ billions)
      • Table Online retail in the US
      • Table Online retail in the UK
  • Market drivers
    • Rising interest among men in grooming
    • Large customer base in developing countries such as India and China
    • Increased benefits provided by electric shavers
    • Increase in marketing activities by vendors
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Rise in demand for laser hair removal
    • Low penetration in rural regions
    • Threat from counterfeit products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Rising trend of body hair removal
    • Growing trend of sporting beard
    • Increase in online retailing
      • Table Growth of e-commerce industry
      • Table Internet user base by region 2015-2016
    • Growing premiumization in market
    • Frequent travelers fuel demand for travel-size appliances
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters in global electric shaver market
      • Table Strategic success factor of companies
    • Investment opportunity
      • Table Investment opportunity mapping
    • Competitive assessment of vendors
      • Table Competitive assessment of vendors
  • Key vendor analysis
    • Conair
      • Table Key takeaways: Conair
      • Table Key highlights: Conair
    • Philips
      • Table Key takeaways: Philips
      • Table Key highlights: Philips
    • Panasonic
      • Table Key takeaways: Panasonic
      • Table Key highlights: Panasonic
    • P&G
      • Table Key takeaways: P&G
      • Table Key highlights: P&G
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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