Global Electric Oral Care Market 2017-2021
About Electric Oral Care
Electric oral care products are electric tools that are used to ensure the hygiene of the teeth, the gums, and the tongue. These products function on the electric input provided. They move at faster revolutions when compared with manual products. Oral hygiene products are used to prevent dental problems such as tooth decay, gum disease, bad breath, and the building of plaque and germs. Oral hygiene products are designed to clean teeth, remove plaque, floss, clean the tongue, and massage the gums. There are several oral hygiene products that are available in the market. These include toothbrushes, toothpaste, mouthwashes, flosses, powders, and demineralization agents such as whitening strips and sprays and trays. Toothbrushes consist of a head of tightly clustered bristles that are mounted on a handle. They clean areas of the mouth that are hard to reach.
Technavio’s analysts forecast the global electric oral care market to grow at a CAGR of 8.28% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global electric oral care market for 2017-2021. To calculate the market size, the report considers the retail sales of electric oral care products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Electric Oral Care Market 2017-2021
Technavio recognizes the following companies as the key players in the global electric oral care market: Colgate Palmolive, P&G, Panasonic, Water Pik, and Philips
Other Prominent Vendors in the market are: Arm & Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant, and Brush-Baby.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing spending on dental care. Globally, there has been a significant increase in dental care spending. This is due to the growing prevalence of periodontal diseases and gum infections. In the US, according to the Health Policy Institute (HPI) and the American Dental Association (ADA), in 2014, the national dental care expenditure was $113.5 billion. In the UK, according to the National Health Service (NHS), in 2015, $3.5 billion of household income was spent on dental health, which is an increase of close to 27%. In Australia, according to the Australian Institute Health and Welfare (AIHW), in 2013, $6.5 billion was the national dental expenditure.”
According to the report, one of the major drivers for this market is Product offerings based on requirements. Globally, more than one in people have bad breath. Hence, vendors offer several advanced oral care products such as electric flossers and tongue cleaners. These products help address bad breath. They remove the layer of bacteria on the tongue and lower the concentration of volatile sulfur compounds.
Further, the report states that one of the major factors hindering the growth of this market is Growing availability of counterfeit products. Counterfeit products are imitations of branded products. However, they are of bad quality. The fake brush head and bristles of original electric oral care products do not fade in color. If they do fade, they take longer. The brand logo of counterfeit products is lighter in color when compared with the original. The packaging quality and language used are consistent in original products.
Colgate Palmolive, P&G, Panasonic, Water Pik, and Philips, Arm & Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant, and Brush-Baby.