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Global Electric Oral Care Market 2017-2021

Global Electric Oral Care Market 2017-2021

About Electric Oral Care

Electric oral care products are electric tools that are used to ensure the hygiene of the teeth, the gums, and the tongue. These products function on the electric input provided. They move at faster revolutions when compared with manual products. Oral hygiene products are used to prevent dental problems such as tooth decay, gum disease, bad breath, and the building of plaque and germs. Oral hygiene products are designed to clean teeth, remove plaque, floss, clean the tongue, and massage the gums. There are several oral hygiene products that are available in the market. These include toothbrushes, toothpaste, mouthwashes, flosses, powders, and demineralization agents such as whitening strips and sprays and trays. Toothbrushes consist of a head of tightly clustered bristles that are mounted on a handle. They clean areas of the mouth that are hard to reach.

Technavio’s analysts forecast the global electric oral care market to grow at a CAGR of 8.28% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global electric oral care market for 2017-2021. To calculate the market size, the report considers the retail sales of electric oral care products.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Electric Oral Care Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Colgate Palmolive
  • P&G
  • Panasonic
  • Water Pik
  • Philips
Other prominent vendors
  • Arm & Hammer
  • Conair
  • Mouth Watchers
  • Omron Healthcare
  • Summer Infant
  • Brush-Baby
Market driver
  • Product offerings based on requirements
  • For a full, detailed list, view our report
Market challenge
  • Growing availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Increasing spending on dental care
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Electric Oral Care Market 2017-2021

Technavio recognizes the following companies as the key players in the global electric oral care market: Colgate Palmolive, P&G, Panasonic, Water Pik, and Philips

Other Prominent Vendors in the market are: Arm & Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant, and Brush-Baby.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing spending on dental care. Globally, there has been a significant increase in dental care spending. This is due to the growing prevalence of periodontal diseases and gum infections. In the US, according to the Health Policy Institute (HPI) and the American Dental Association (ADA), in 2014, the national dental care expenditure was $113.5 billion. In the UK, according to the National Health Service (NHS), in 2015, $3.5 billion of household income was spent on dental health, which is an increase of close to 27%. In Australia, according to the Australian Institute Health and Welfare (AIHW), in 2013, $6.5 billion was the national dental expenditure.”

According to the report, one of the major drivers for this market is Product offerings based on requirements. Globally, more than one in people have bad breath. Hence, vendors offer several advanced oral care products such as electric flossers and tongue cleaners. These products help address bad breath. They remove the layer of bacteria on the tongue and lower the concentration of volatile sulfur compounds.

Further, the report states that one of the major factors hindering the growth of this market is Growing availability of counterfeit products. Counterfeit products are imitations of branded products. However, they are of bad quality. The fake brush head and bristles of original electric oral care products do not fade in color. If they do fade, they take longer. The brand logo of counterfeit products is lighter in color when compared with the original. The packaging quality and language used are consistent in original products.

Companies Mentioned

Colgate Palmolive, P&G, Panasonic, Water Pik, and Philips, Arm & Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant, and Brush-Baby.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Overview
      • Table Electric oral care: Timeline
  • Market landscape
    • Overview
    • End-users
      • Table Global electric oral care market: Segmentation by end-user 2016 (% share)
      • Table Global electric oral care market: Overview 2016-2021
    • Market size and forecast
      • Table Global electric oral care market 2016-2021 ($ millions)
      • Table Global electrical oral care market: Impact of factors
      • Table Global electric oral care market: Stakeholder perspective
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by distribution channel
    • Overview
      • Table Global electric oral care market: Segmentation by distribution channel 2016-2021(% share)
      • Table Global electric oral care market: Overview of segmentation by distribution channel2016-2021
    • Retail stores
      • Table Global electric oral care market by retail stores 2016-2021 ($ millions)
      • Table Retail stores: Key factors and indicators
    • Online stores
      • Table Global electric oral care market by online stores 2016-2021 ($ millions)
  • Segmentation by product type
    • Overview
      • Table Global electric oral care market: Segmentation by product type 2016-2021 (%share)
      • Table Global electric oral care market: Overview of segmentation by product type 2016-2021
    • Electric toothbrush
      • Table Global electric toothbrush market 2016-2021 ($ millions)
      • Table Electric toothbrush: Advantages and disadvantages
    • Electric flosser
      • Table Global electric flosser market 2016-2021 ($ millions)
    • Electric tongue cleaner
      • Table Global electric tongue cleaner market 2016-2021 ($ millions)
  • Segmentation by geography
    • Overview
      • Table Global electric oral care market: Segmentation by geography 2016-2021 (% share)
      • Table Global electric oral care market: Overview of segmentation by geography 2016-2021
    • Americas
      • Table Electric oral care market in Americas: Overview
      • Table Electrical oral care market in Americas 2016-2021 ($ millions)
      • Table Electrical oral care market in Americas: Country perspective
    • EMEA
      • Table Electric oral care market in EMEA: Overview
      • Table Electrical oral care market in EMEA 2016-2021 ($ millions)
      • Table Electrical oral care market in EMEA: Country perspective
    • APAC
      • Table Electric oral care market in APAC: Overview
      • Table Electric oral care market in APAC 2016-2021 ($ millions)
      • Table Electric oral care market in APAC: Country perspective
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing spending on dental care
    • Increasing awareness through digital media
    • High prevalence of untreated periodontal disease
  • Vendor landscape
    • Competitive scenario
      • Table Global electric oral care market: Competitive parameters
  • Key vendor analysis
    • Colgate Palmolive
      • Table Colgate Palmolive: Overview
      • Table Colgate Palmolive: Strength analysis
      • Table Colgate Palmolive: Strategy assessment
      • Table Colgate Palmolive: Opportunity assessment
    • P&G
      • Table P&G: Overview
      • Table P&G: Strength analysis
      • Table P&G: Strategy assessment
      • Table P&G: Opportunity assessment
    • Panasonic
      • Table Panasonic: Overview
      • Table Panasonic: Strength analysis
      • Table Panasonic: Strategy assessment
      • Table Panasonic: Opportunity assessment
    • Water Pik
      • Table Water Pik: Overview
      • Table Water Pik: Strength analysis
      • Table Water Pik: Strategy assessment
      • Table Water Pik: Opportunity assessment
    • Philips
      • Table Philips: Overview
      • Table Philips: Strength analysis
      • Table Philips: Strategy assessment
      • Table Philips: Opportunity assessment
    • Other prominent vendors
  • Appendix
  • Explore Technavio

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