Global Electric Massager Market 2017-2021
About Electric Massager
Electric massagers were invented in early 1900 and were termed as electric vibrators at the time. The first commercially-available electric massagers were available in 1902 and were marketed for home use. They were objected to by various professional therapists and masseurs as the electro-mechanical massage attempted to do away with the use of hands, thereby omitting the most important element of massage - the human touch. The electric massager has evolved since then and is becoming an important element in human health and wellness products.
Technavio’s analysts forecast the global Electric Massager market to grow at a CAGR of 6.02% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global Electric Massager market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of electric massagers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Electric Massager Market 2017-2021
Technavio recognizes the following companies as the key players in the global electric massager market: Panasonic, JSB Healthcare, Prospera, and OSIM International.
Other Prominent Vendors in the market are: Beurer, deemark healthcare, HealthmateForever, HoMedics, LURACO Technologies, Medisana, OMRON Corporation, ROBOTOUCH, and Shenzhen Relcare Electronics.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is leveraging of internet platform to create awareness. The emergence of the internet allows for potential customers to browse through a range of product offerings provided by vendors through their online portals. It eases the shopping experience of the user and helps in brand retention and visibility. The ability of vendors to showcase their products online allows for higher revenue generation and capturing larger market shares. The internet allows vendors to reach potential customers and increase the customer base. A website can be hosted by a company or by a third party company, where the vendor may select the template which could include live chat, auto-text reminders, blogs, personal patient profiles and log-ins, e-commerce, and streaming. Depending on the vendors budget, a website can be detailed or simple.”
According to the report, one of the major drivers for this market is Rising stress-related cases globally. Many factors such as workload, economic conditions, peer pressure, and socio-cultural norms cause stress in individuals. In many cases, untreated stress can lead to anxiety, irritability, anger, lack of motivation or focus, restlessness, body pain, sadness, and depression. These factors could have a major impact on one's health, weakening the immune system and exhausting the entire body physically as well as mentally. Untreated stress could also lead to behavioral changes such as angry outbursts, drug or alcohol abuse, overeating or under-eating, social withdrawal, and tobacco use.
Further, the report states that one of the major factors hindering the growth of this market is Low penetration in emerging economies. The penetration of electric massagers is low in South America, Africa, and countries of APAC (except Japan). Currently, a large number of households in the US is using electric massagers, but the penetration rate remains low in developing countries such as Brazil, India, and Nigeria. This is mainly due to the lack of awareness, affordability, and reluctance in using such products. Low GDP in these countries limits the use of these products. As a result, people still prefer using traditional methods of massage whenever necessary.
Panasonic, JSB Healthcare, Prospera, OSIM International, Beurer, deemark healthcare, HealthmateForever, HoMedics, LURACO Technologies, Medisana, OMRON Corporation, ROBOTOUCH, and Shenzhen Relcare Electronics.
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